Professional Graphic Designer Invoice Template

A professional graphic design invoice should clearly document the creative work delivered, usage rights granted, and payment expectations. Proper documentation protects your intellectual property and prevents disputes.

• Your business name, logo, and contact details
• Client name, company, and billing contact
• Invoice number and date
• Project name and description
• Detailed list of deliverables (logo files, brand guide, etc.)
• File formats included (AI, EPS, PNG, PDF, etc.)
• Number of concepts and revisions provided
• Usage rights and licensing terms
• Project timeline and milestones
• Hourly rate or project fee
• Additional services (source files, extended licensing)
• Rush fees if applicable
• Payment terms and due date
• Accepted payment methods

Follow these proven practices to run a profitable design business with consistent cash flow and happy clients.

• 1Always have a signed contract specifying scope and deliverables
• 2Require 50% deposit before starting any design work
• 3Specify the exact number of concepts and revisions included
• 4Define usage rights clearly (print, web, exclusive, etc.)
• 5Hold back final files until payment is received
• 6Charge premium for source files (AI, PSD) if not included
• 7Bill rush jobs at 25-50% premium
• 8Document all client feedback and approvals in writing
• 9Include kill fee clauses in contracts (25-50% if canceled)
• 10Invoice milestone payments promptly, don't wait
• 11Offer package pricing to increase average project value

Graphic design pricing varies based on your experience, specialization, and client type. Understanding market rates helps you price competitively while building a sustainable business.

• Entry-level designers: $25-$50/hour
• Mid-level designers (3-5 years): $50-$100/hour
• Senior designers: $100-$200+/hour
• Logo design packages: $300-$5,000+ (includes concepts, revisions)
• Brand identity packages: $2,500-$25,000+
• Business card design: $100-$500
• Brochure design: $300-$1,500 per page
• Social media graphics: $50-$200 per graphic
• Packaging design: $500-$5,000+ per product
• Extended licensing for major brands: 2-10x base price
• Value-based pricing for high-impact projects (logos for funded startups)

Clear payment terms protect your time and creative work. These terms help ensure you get paid fairly while maintaining professional client relationships.

• Small projects (<$1,000): Full payment upfront or 50/50 split
• Medium projects ($1,000-$5,000): 50% deposit, 50% on delivery
• Large projects: 40/30/30 across concept, revision, and delivery
• Hold final files until payment is received in full
• Net 15 or Due on Receipt for most design projects
• Net 30 only for established corporate clients
• Late fees of 1.5-2% per month after due date
• Kill fees (25-50%) if client cancels mid-project
• Additional revision fees clearly stated before work begins
• Licensing fees for usage beyond original scope

Many talented designers lose money due to poor business practices. Avoid these common mistakes to protect your creative work and income.

• ✕Starting work without a signed contract and deposit
• ✕Providing unlimited revisions without additional charges
• ✕Sending final files before receiving payment
• ✕Not specifying usage rights and licensing terms
• ✕Undervaluing your work to win clients (race to bottom)
• ✕Vague descriptions that don't document deliverables
• ✕Including source files without charging premium
• ✕Not having a revision limit in your contracts
• ✕Failing to charge for scope creep and additional requests
• ✕Working with verbal agreements instead of written contracts
• ✕Giving away full ownership when licensing would suffice