Content and copywriting agencies

Content agency software for briefs, drafts, approvals and content packages

AgencyPro gives content marketing and copywriting agencies one client portal for structured briefs, scheduled monthly content, draft approvals and package billing. Writing stays in Google Docs or Word, and publishing stays in the client's CMS.

See how it works for your agency

A short workflow tour, from client context to delivery and billing. No signup needed.

Narrated screen walkthrough using fictional sample data.

AgencyPro for marketing agencies

Follow the lead pipeline, review campaign requests, and keep track of client billing.

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The short answer

On every plan: client portal, brief forms with custom fields, unlimited file storage, request queue with Kanban and list views, Client Review status, messaging, invoicing and monthly content packages.
On Pro ($79/mo): scheduled monthly content requests, auto-assignment, capacity view, versioned approvals, comments pinned on PDF drafts, time tracking, credit and hourly packages, Brand Hub for voice guides.
Not included: a writing editor, CMS publishing or SEO content scoring.
Watch the seat cost: every writer working in AgencyPro takes a seat. Clients are unlimited.

Where content production slows down

Most content delays happen before and after the writing. The brief is a single line, the client sends voice notes in three places, the draft waits ten days for a reviewer who then rewrites the angle, and nobody can say whether this month's four articles were all delivered.

A content agency needs every piece to have a brief, an owner, a due date and an approval the client can see. AgencyPro keeps each article or copy job as one request from brief to sign-off.

How a piece of content moves through AgencyPro

Brief. Each content service has its own request form: topic, audience, target keyword, length, sources, examples of voice and the approver. Conditional fields ask different questions for a blog post and a sales email.
Schedule. For retainers, recurring auto-requests (Pro) open the new month's request when the package renews, so the month starts without anyone remembering to set it up.
Assign. Assign by hand or with auto-assign rules (Pro). Capacity management (Pro) shows which writers have room this week.
Draft and edit. Link the Google Doc or attach the file. A checklist template covers editing, fact-checking, links and formatting before the client sees it.
Approve. Move the request to Client Review. On Pro, the client approves a specific version; earlier versions and comments stay on record.
Deliver and bill. Publish in the client's CMS or hand over the final file. The package renews automatically, and extra pieces go on as add-ons or one-off invoices.

Content marketing and copywriting work

Editorial production

Scope article volume, research depth and who handles distribution. Move each brief through drafting, editing, fact-checking and client approval with a named reviewer on both sides.

Copywriting agencies

Separate website copy, landing pages, email sequences and ads into their own services. Record voice examples, required calls to action, claims that need evidence and the number of included revisions.

Recurring content packages

Define the monthly output, turnaround, client input deadlines and what happens to unused pieces. For hours or credit packages (Pro), choose whether an unused balance rolls over or expires at period end.

Worked example: a copywriting retainer with per-piece extras

Example: a 4-person copywriting agency sells a B2B software client 4 blog posts and 2 nurture emails a month for $3,200, and quotes landing page copy per piece. The numbers are illustrative; the steps use real AgencyPro features.

Capture the voice once. The onboarding request collects audience, product positioning, words to use and avoid, example pieces the client likes and who approves. Voice notes and guidelines go in the client's Brand Hub (Pro), so every writer briefs from the same source.
Brief every piece. The retainer is a recurring service capped at 6 requests per period. Each request form asks for topic, target reader, keyword, angle, sources, call to action and any claims that need evidence. A per-piece landing page is a one-time service with its own form.
Draft and internal review. The writer links the Google Doc. An "Editor review" status with allowed transitions means nothing reaches the client before the editor has checked tone, facts and links. Editing notes stay in internal comments.
Client review and revisions. The contract includes two rounds per piece. The client comments on the request or, on Pro, pins comments on a PDF draft and approves a version. A third round is billed as an add-on after the client agrees.
Deliver and archive. The final copy goes in the client's portal folders, so approved messaging can be reused later, and the request closes as the delivery record.
Invoice. The retainer renews automatically. Per-piece work is invoiced on its own lines. Time tracking (Pro) shows which content types take longer than you priced them.

How content agencies package and bill work

Model	How it works in AgencyPro	Suits	Plan
Monthly content package	Recurring price with a cap on requests per period, for example 4 articles a month	Blog and newsletter retainers	Every plan
Per-piece order	One-time service bought from your catalog or an order form, with the brief as the request form	Single articles, landing page copy, case studies	Every plan
Credits by piece size	Clients hold credits; a short post costs fewer credits than a long guide or a white paper	Clients who order mixed formats	Pro
Hourly block	N hours per period, optional rollover, time tracked per request	Editing, content strategy and consulting	Pro

Clients pay through Stripe or PayPal. Set packages up once in productized services.

What it costs, including writers

Team cost is the plan price plus (team size minus 1) times the seat price. Content agencies often have more contributors than other agencies, so run the numbers for your real team. Two examples on Pro:

Editor plus 4 in-house writers: $79 + 4 x $20 = $159/mo.
Editor plus 12 freelance writers, all with seats: $79 + 12 x $20 = $319/mo.

Some agencies give seats only to editors and core writers and brief occasional freelancers outside the system. Clients never add cost. See pricing.

When AgencyPro is not the right fit for a content agency

You want writing, optimization and publishing in one tool. AgencyPro has no editor, SEO content scoring or CMS publishing.
You run a large rotating bench of freelancers. Seats for everyone add up; a dedicated freelancer marketplace or content platform may cost less.
Your clients review everything inside Google Docs and that works. You may only need AgencyPro for briefs, scheduling and billing.
You sell content by the word with complex payouts to writers. AgencyPro bills clients; it does not pay writers.

Content agency software: common questions

Answers for content marketing and copywriting agencies.

What software does a content agency need?

A writing environment (Google Docs or Word), your client's CMS, and a system for briefs, assignments, approvals and billing. AgencyPro is that last system. It does not publish to WordPress or other CMSs and does not score content for SEO.

How do clients review and approve drafts?

Share the draft as a Google Doc link or an uploaded file on the request and move it to Client Review. On Pro, clients pin comments on PDF drafts and approve a specific version, which stays on record. On Basic, they approve in a client-visible comment.

Can I schedule a client's monthly content automatically?

Partly, on Pro and Plus. When a monthly content package renews, a recurring auto-request opens one request for the new period, named after the service and auto-assigned to the writers you set as defaults. List the month's pieces in its checklist, or have your editor open one request per article so each piece gets its own approval.

Do freelance writers need a paid seat?

Anyone who works requests inside AgencyPro is a team member and takes a seat. Seats are $15, $20 or $30/mo by plan. If you use many occasional freelancers, compare that cost with keeping them outside the system and assigning work through an editor.

Does AgencyPro include AI writing tools?

AI Assistant, AI Agents and AI Chatbot are on every plan, with 500, 2,000 or 10,000 AI credits a month on Basic, Pro and Plus. A full copywriting draft typically uses 2 to 5 credits. Treat AI output as a first draft for your writers to edit and fact-check.

How much does AgencyPro cost for a content agency?

Basic is $39/mo, Pro $79/mo and Plus $149/mo, each with one seat. For example, an editor and four in-house writers on Pro pay $79 + 4 x $20 = $159/mo. Clients are unlimited on every plan.