Professional Web Designer Invoice Template

A professional web design invoice should clearly outline the project scope, deliverables, and payment terms. Web projects often involve multiple phases and stakeholders, so thorough documentation is essential.

• Your business name, logo, and contact information
• Client name, company, and billing contact
• Project name and reference number
• Detailed description of services (design, development, revisions)
• Number of pages/templates designed
• Platform used (WordPress, Webflow, custom, etc.)
• Hours worked (if hourly billing)
• Milestone payments and what's included in each
• Additional services (hosting setup, SEO, training)
• Third-party costs (stock images, plugins, fonts)
• Licensing terms for design assets
• Payment terms and accepted methods
• Revision policy and additional revision costs

Follow these proven practices to maintain healthy cash flow and professional client relationships throughout your web design projects.

• 1Always have a signed contract before starting any design work
• 2Break large projects into milestones with payments at each stage
• 3Require 30-50% deposit before beginning design work
• 4Don't give login credentials or go live until final payment
• 5Specify the number of revision rounds included in your quote
• 6Bill separately for scope changes with written approval
• 7Include hosting and maintenance as separate recurring invoices
• 8Document all client feedback and approval in writing
• 9Send invoices promptly at each milestone completion
• 10Use time tracking to support hourly billing and project estimates

Web design pricing varies widely based on project complexity, your experience, and the client type. Understanding market rates helps you price competitively while ensuring profitability.

• Entry-level web designers: $25-$75/hour or $500-$2,000 per site
• Mid-level designers (3-5 years): $75-$150/hour or $2,000-$10,000 per site
• Senior designers/agencies: $150-$300+/hour or $10,000-$50,000+ per site
• WordPress theme customization: $500-$3,000
• Custom WordPress development: $3,000-$15,000+
• Webflow sites: $2,000-$10,000 depending on complexity
• E-commerce sites: $5,000-$50,000+ based on features
• Landing pages: $500-$3,000 each
• Ongoing maintenance: $100-$500/month retainer
• Factor in project management time (typically 15-20% of project)

Web design projects require careful payment structuring to protect both you and your clients. These payment terms help ensure steady cash flow throughout the project lifecycle.

• Small projects (<$3,000): 50% deposit, 50% on completion
• Medium projects ($3,000-$10,000): 40/30/30 split across milestones
• Large projects ($10,000+): Monthly progress billing or 30/30/20/20 milestones
• Require deposit before any design work begins
• Hold final files/go-live until payment is received
• Net 15 or Due on Receipt for milestone payments
• Net 30 for corporate clients with established credit
• Late fees of 1.5-2% monthly for overdue invoices
• Maintenance and hosting billed monthly in advance
• Rush fees (25-50% premium) for expedited timelines

Many web designers lose money due to poor invoicing practices. Avoid these common mistakes to protect your income and maintain professional relationships.

• ✕Starting work without a signed contract and deposit
• ✕Not specifying the number of revisions included
• ✕Launching sites before receiving final payment
• ✕Failing to bill for scope changes and additional requests
• ✕Vague descriptions that don't document deliverables
• ✕Not separating hosting, maintenance, and design fees
• ✕Underestimating project time and eating the difference
• ✕Giving away source files before payment
• ✕Not having a clear policy for client-caused delays
• ✕Forgetting to invoice for third-party purchases (plugins, images)