Feedback request email

Feedback request email template

Ask clients for feedback they can give quickly and you can act on. Each version names the deliverable, asks specific questions and sets a date.

Copy the email

Feedback request email template

Collecting feedback from clients

Subject line
Feedback needed on [Deliverable] by [Date]
Email body
Hi [Client Name],

[Deliverable] is ready for your review: [Link]

What you're looking at:
[One or two sentences on what this is and what stage it's at]

It would help most if you could answer these:
1. Does this match the brief we agreed?
2. What's working that we should keep?
3. What would you like changed?
4. Anything else we should know before the next stage?

Could you send your feedback by [Date]? That keeps us on track for [next milestone] on [date]. If several people on your side are reviewing, one combined set of comments works best.

You can reply to this email, comment directly on the file, or book a 15-minute call: [Calendar link]

Thanks,
[Your Name]

How to use: copy the version that fits, paste it into your email client as plain text, and replace every [bracket] with your details. Delete any line that does not apply.

Need several of these? Download every agency email template as one plain-text file.

When to use this template

Use this email whenever you need a client's input to move a project forward: a first design draft, a content batch, a staging site or a campaign plan. It works for deliverable reviews during a project. For a testimonial or review after a project, use the testimonial request template instead. Feedback requests stall when the client does not know what you are asking for or by when. This template fixes both. It names the deliverable, asks four specific questions and ties the deadline to the next milestone, so the client can see the cost of replying late. Asking for one combined round of feedback also protects your margins. If your contract includes a set number of revision rounds, consolidated feedback is what makes those rounds countable.

Best practices

Ask specific questions

Open questions such as "What do you think?" get short, vague answers. Questions like "What is one thing you would change?" or "Does the tone match your brand?" get answers your team can act on.

Tie the deadline to a milestone

Explain what the date protects: "Feedback by Thursday keeps the launch on the 20th." A deadline with a reason is easier for a busy client to prioritize.

Close the loop

When feedback arrives, thank the client and say what you will change and when. If you are not making a suggested change, explain why. Clients who see their input used give better input next time.

Keep feedback and selling separate

Do not add an upsell to a feedback request. If the feedback reveals an opportunity, raise it in a separate conversation later.

Quick tips

  • Name the exact deliverable and link to it
  • Set a clear date and say what it protects
  • Ask for one combined set of comments from the client team
  • Offer email, file comments or a short call
  • Follow up the day after the deadline if nothing arrives
  • Confirm what you will change once feedback is in

What makes this template work

Specific questions

Four questions that get you "change the headline" instead of "looks good".

Feedback deadline

A date tied to the next milestone, so the client knows why it matters.

Several ways to reply

Reply by email, comment on the file or book a short call.

Consolidated feedback

Asks for one round of feedback, which keeps revision rounds countable.

Three tones

Professional, casual and direct versions for different clients.

Easy to chase

The deliverable name and date in the subject make a follow-up simple.

Frequently asked questions

How long should I give a client to send feedback?

Three to five business days is reasonable for most deliverables. Agree the review window in your contract or kickoff summary, then follow up promptly if the date passes.

What if client feedback is unclear or contradictory?

Ask for a short call: "I want to make sure I understand your feedback. Could we do 15 minutes to go through it?" One conversation is cheaper than two revision rounds based on a guess.

Should feedback count against revision rounds?

Define this in your contract. A common approach is that all feedback received by the deadline counts as one round, and feedback that arrives late or in several batches may count as an extra round.

Can clients leave feedback directly on designs in AgencyPro?

Yes, on the Pro plan. Design and video annotation lets clients pin comments on a file or a specific video frame, and versioned proofing lets them compare drafts and approve in the portal.

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Collect feedback where the work is

With AgencyPro Pro, clients comment directly on designs and videos and approve versions in your portal, so feedback stops arriving in five different email threads.

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