Retainer Agreement Template

Professional Retainer Agreement Template

Create predictable recurring revenue with a retainer agreement that defines monthly services, deliverables, and terms.

Contract Template

1. Parties & Agreement

Identifies the service provider and client.

This Retainer Services Agreement ("Agreement") is entered into as of [DATE]:
Service Provider: [YOUR NAME/COMPANY] ("Provider")
Client: [CLIENT NAME/COMPANY] ("Client")
This Agreement establishes an ongoing service relationship under the terms below.

2. Retainer Services

Defines what services are included in the retainer.

Provider will provide the following services under this retainer:
[LIST OF SERVICES INCLUDED]
Examples:
  - Strategic consulting and advisory
  - [SPECIFIC SERVICE 1]
  - [SPECIFIC SERVICE 2]
  - [SPECIFIC SERVICE 3]
Services NOT Included:
  - [EXCLUSIONS - e.g., paid advertising management]
  - Services outside scope available at additional cost

3. Monthly Allocation

Specifies the monthly service allocation.

[OPTION A - Hours-Based]:
Monthly Hours: [X] hours of service per month
Time tracking: Provider will track and report hours weekly
Unused Hours: [DO NOT roll over / Roll over up to X hours / Full rollover]
[OPTION B - Deliverables-Based]:
Monthly Deliverables:
  - [X] [DELIVERABLE TYPE 1]
  - [X] [DELIVERABLE TYPE 2]
  - [X] [DELIVERABLE TYPE 3]
Additional deliverables available at: $[RATE] each

4. Retainer Fee & Payment

Specifies the monthly fee and payment terms.

Monthly Retainer Fee: $[AMOUNT]
Payment Due: 1st of each month for that month's services
Payment Method: [BANK TRANSFER / CREDIT CARD / ACH]
Auto-Pay: [REQUIRED / OPTIONAL]
Late Payment: Services may be paused if payment is not received by [DATE]
Late Fee: [X]% per month on overdue balances

5. Overage & Additional Services

Terms for work beyond the retainer.

Hours/deliverables beyond monthly allocation:
  - Provider will notify Client when [X]% of allocation is used
  - Additional work requires Client approval
  - Overage Rate: $[RATE]/hour (or $[AMOUNT] per deliverable)
Rush requests: +[X]% premium
Services outside retainer scope: quoted separately

6. Service Levels

Defines response times and priority access.

Retainer clients receive priority service:
  - Response to inquiries: within [X] business hours
  - Scheduled calls: minimum [X] per month included
  - Emergency support: [AVAILABLE / NOT INCLUDED]
Service hours: [DAYS] [TIME] [TIMEZONE]
After-hours requests: addressed next business day

7. Term & Renewal

Specifies the agreement duration and renewal.

Initial Term: [X] months, beginning [START DATE]
Renewal: Agreement auto-renews for successive [X]-month terms unless:
  - Either party provides [X] days written notice of non-renewal
  - Either party terminates per Section 9
Rate Adjustment: Provider may adjust rates annually with [X] days notice
  - Increases will not exceed [X]% without Client consent

8. Reporting & Communication

Establishes ongoing communication.

Weekly: Usage report showing hours/deliverables used
Monthly: Summary report with work completed and recommendations
Check-in Calls: [WEEKLY / BI-WEEKLY / MONTHLY] at scheduled time
Primary Contact: [NAME/ROLE] at [EMAIL/PHONE]
Requests submitted via: [EMAIL / PORTAL / PROJECT MANAGEMENT TOOL]

9. Termination

Terms for ending the retainer.

During Initial Term: Either party may terminate with [X] days notice
  - Early termination fee: [X] months of retainer fee
After Initial Term: Either party may terminate with [X] days notice
  - No early termination fee
Upon Termination:
  - Provider completes work in progress
  - Client pays for services rendered through termination
  - Unused retainer balance: [REFUNDED / NOT REFUNDED]
For Cause: Immediate termination for material breach

10. Confidentiality

Protects sensitive information.

Both parties agree to maintain confidentiality of proprietary information
Confidential information includes: business strategies, client data, pricing
Confidentiality obligations survive termination for [X] years

11. Signatures

Execution of the agreement.

Both parties agree to the terms above.
Provider: _________________ Date: _________
Client: _________________ Date: _________

Disclaimer: This template is provided for informational purposes only and does not constitute legal advice. We recommend having a qualified attorney review any contract before use to ensure it meets your specific needs and complies with applicable laws in your jurisdiction.

Pro Tips

  • Require payment at the start of each month, not the end
  • Set clear expectations about rollover—"use it or lose it" is simpler to manage
  • Include a minimum term (3-6 months) to ensure commitment
  • Proactively suggest uses for unused hours to prevent client frustration
  • Report usage regularly so there are no surprises
  • Build in automatic renewal to maintain relationships

Key Features of This Contract

Monthly Structure

Clear monthly service allocation with hours or deliverables.

Rollover Options

Flexible terms for unused hours—rollover or use-it-lose-it.

Service Levels

Defined response times and priority access for retainer clients.

Renewal Terms

Automatic renewal provisions with rate adjustment clauses.

Scope Flexibility

Allows for varied work within retainer scope.

Reporting

Built-in provisions for usage reports and check-ins.

Frequently Asked Questions

Should unused hours roll over?

It depends. No rollover is simpler to manage and ensures consistent engagement. Limited rollover (up to 5 hours) offers some flexibility without creating massive backlogs. Full rollover can lead to capacity problems—use cautiously.

What's a good minimum retainer term?

3 months is common. It gives enough time to demonstrate value and establish a working rhythm. Shorter terms often mean more churn; longer terms may discourage clients from starting.

How do I handle clients who don't use their retainer hours?

Proactively reach out with suggestions for how to use remaining hours. Send regular usage reports. If underutilization persists, discuss right-sizing the retainer—better to keep a smaller retainer than lose the client.

Can I work with competitors of my retainer clients?

Unless you have an exclusivity clause, yes. However, be mindful of confidentiality obligations. If you want to restrict yourself, charge an exclusivity premium.

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