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Agency Interview Questions Library
A library of battle-tested interview questions for the 10 most common agency roles, with what to listen for and red flags. Written for agency hiring, not generic in-house teams. Use each library as a question bank and pick the 8 to 12 that fit the seniority and gaps you're hiring for.
Why agency-specific interview questions?
Most interview question lists online are written for in-house teams: single product, single team, predictable cadence. Agency roles are a different beast. Account managers juggle four to eight clients at once. Designers ship across three brand systems in a week. Developers maintain six different stacks. PMs defend margin while keeping clients happy.
Each library below is built around those realities: scope creep, multi-client triage, retainer commercials, scope-of-work scoping, and the rhythm of working in billable hours. Use them as banks, not scripts, and pair them with a paid work sample whenever practical. The "what to listen for" and "red flag" notes carry as much value as the questions themselves.
Browse all 10 roles
Client services
Creative
Creative Director
30+ QsCreative leadership, taste, mentorship, pitch presence, and the standard for craft across the studio.
Graphic Designer
30+ QsBrand systems, print and digital craft, file hygiene, and the range to switch brands and disciplines daily.
UX/UI Designer
30+ QsResearch, design systems, prototyping, accessibility, and the craft to ship product and marketing UI for multiple clients.
Marketing
SEO Specialist
30+ QsTechnical SEO, content strategy, AI search visibility, and the discipline to drive measurable traffic across multiple clients.
Social Media Manager
30+ QsContent calendars, community, paid and organic, platform fluency, and crisis response across multiple brands.
PPC Specialist
30+ QsGoogle, Meta, and LinkedIn ads, attribution, audits, and the rigor to scale spend without burning client budget.
How to use these libraries
Pick a focused subset
Choose 8 to 12 questions per interview. Cover general, role-specific, agency scenarios, behavioral, and culture in roughly that proportion.
Pair with a paid work sample
A short, paid work sample (two to six hours) is the single strongest signal. Always pay, never use the output for client delivery, and keep scope tight.
Listen for red flags
The red flag notes are the highest-leverage part. Treat multiple red flags in a single interview as a hard stop, not a debate.
Frequently asked questions
How are these interview questions different from generic ones online?
They're written for agencies specifically: multi-client juggling, scope creep, retainer dynamics, billable time, and the agency rhythm. Generic questions miss the things that actually predict success in an agency context.
How many questions should we ask in a single interview?
Eight to twelve substantive questions in a 60-minute interview. Anything more and you're sacrificing depth. Use the libraries as a bank, not a script, and pick the questions that match the seniority and gaps you're hiring for.
Can I customize these for our agency?
Yes, that's the intent. Treat each question library as a starting point and adapt the scenarios to your client mix, vertical, and team structure. The "what to listen for" and "red flags" notes are the bigger contribution than the questions themselves.
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