AgencyPro vs Asana
Asana is work management software for projects, tasks, portfolios, goals, workload and automations. It is priced per user, from $10.99 per user per month billed annually, with a free plan for 2 users.
Feature comparison: AgencyPro vs Asana
| Feature | AgencyPro | Asana |
|---|---|---|
| Work management | ||
| Projects and tasks | ||
| Portfolios and goals | Not offered | Advanced plan and up |
| Workload and capacity | Capacity management (Pro) | Advanced plan and up |
| Automations | Auto-assign, recurring auto-requests (Pro) | Unlimited automations from Starter |
| Time tracking | Pro plan and up | Native on Advanced; integrations below |
| Forms and request intake | Requests on all plans; intake forms on Pro | Forms from Starter |
| Client experience | ||
| Client access | Branded client portal | Free guests (Starter and up) |
| Your logo and colors | Every plan | Enterprise plan |
| Portal on your own domain | Every plan | Not in Asana plans |
| Service catalog and checkout | Not in Asana plans | |
| Client proofing and approvals | Versioned proofing (Pro) | Approvals and proofing (Advanced) |
| Billing | ||
| Invoicing | Not in Asana plans | |
| Online payments (Stripe, PayPal) | Not in Asana plans | |
| Subscriptions and retainers | Not in Asana plans | |
| Quotes, proposals, contracts | Pro plan and up | Not in Asana plans |
| Pricing and integrations | ||
| Pricing model | Plan fee + $15 to $30 per extra seat | Per user, from $10.99/month (annual) |
| Free plan | 14-day trial | Personal plan for 2 users |
| API and webhooks | Plus plan | All plans |
| Zapier | Plus plan | |
What each tool costs for your team
Cost per month for AgencyPro and Asana at common agency team sizes.
| Team | AgencyPro | Asana |
|---|---|---|
| 1 person | $39 Basic / $79 Pro | Free (Personal, up to 2 users) or $13.49 (Starter) |
| 5 people | $99 Basic / $159 Pro | $67.45 (Starter) / $152.45 (Advanced) |
| 10 people | $174 Basic / $259 Pro | $134.90 (Starter) / $304.90 (Advanced) |
| 25 people | $399 Basic / $559 Pro | $337.25 (Starter) / $762.25 (Advanced) |
Monthly billing. Asana's native time tracking is on Advanced, and its Timesheets and Budgets add-on costs extra. AgencyPro time tracking is on Pro. AgencyPro: plan price plus (team size - 1) x the extra-seat price, from AgencyPro pricing. Asana: from its pricing page. Prices checked October 14, 2026; vendors change plans, so confirm before you buy.
Where AgencyPro is the stronger fit
The situations where agencies pick AgencyPro over Asana
Clients get a real portal
Clients log in on your domain to browse services, submit requests, review files and pay invoices, instead of being added as guests to internal projects.
Billing is built in
Invoices, subscriptions and Stripe or PayPal payments are included on every plan, so delivery and billing stay connected.
Your brand on every plan
Logo, colors and a custom domain are included from Basic at $39/month. Asana reserves logo and color branding for Enterprise.
Key differences
Where AgencyPro and Asana take different approaches
Who uses it
Billing
Planning depth
Team cost
The same client job in both tools
For example, a client asks for a new landing page; your team designs it, the client approves it and you bill it.
| Step | AgencyPro | Asana |
|---|---|---|
| Request | Client submits a request in your branded portal | Client fills an Asana form that creates a task (forms from Starter) |
| Plan | Request assigned to a designer; capacity management on Pro | Task in a project; workload view on Advanced |
| Track time | Time tracking (Pro) | Time tracking on Advanced |
| Approve | Versioned proofing; the client approves in the portal (Pro) | Approvals and proofing on Advanced; the client joins as a guest |
| Bill | Invoice paid in the portal by Stripe or PayPal | Not in Asana plans; invoice from your accounting tool |
Frequently asked questions
Common questions about AgencyPro and Asana
What is the difference between AgencyPro and Asana?
Asana is work management software for internal teams: projects, tasks, portfolios, goals, workload and automations. AgencyPro is a client portal and delivery platform for agencies: clients order services, submit requests, approve work and pay invoices in a portal on your own domain. Asana organizes how your team works; AgencyPro organizes how clients work with you.
Does Asana include invoicing or a client portal?
Asana's plans do not list invoicing, payments or a branded client portal. You can invite clients as free guests on Starter and above and give them comment-only access to projects, and forms let clients submit requests. For billing, agencies using Asana typically add an accounting or invoicing tool. AgencyPro includes invoicing, subscriptions and Stripe or PayPal payments on every plan.
Does Asana have built-in time tracking?
Yes, on the Advanced plan and above. Asana's native time tracking compares estimated and actual effort on tasks. Personal and Starter plans track time through integrations. AgencyPro includes time tracking with timers, manual entries and timesheet reports on the Pro plan.
How much does Asana cost compared with AgencyPro for a 10-person agency?
Asana charges per user: Starter is $10.99/user/month billed annually ($13.49 monthly) and Advanced, which includes native time tracking, is $24.99 ($30.49 monthly). Ten people on Advanced cost $304.90/month billed monthly. AgencyPro Pro costs $79 + 9 x $20 = $259/month for 10 people and includes the client portal and invoicing. Ten people on Asana Starter cost $134.90/month, but that covers internal task management only.
Can I use Asana and AgencyPro together?
Yes. Some agencies keep Asana for internal planning and use AgencyPro for the client-facing side: intake, requests, approvals and billing. On the Plus plan, AgencyPro's Zapier integration and webhooks can create Asana tasks from new requests. Others move delivery into AgencyPro's own projects to avoid paying for two tools.
How does Asana compare to ClickUp for agencies?
Both are general work management tools priced per user. Asana is known for a cleaner task and portfolio model; ClickUp bundles docs, whiteboards, a CRM and native time tracking from its Core plan. See the ClickUp vs Asana comparison for the full breakdown.
AgencyPro or Asana: which fits your agency?
AgencyPro vs Asana comes down to who the software is for. Asana is work management for internal teams: projects, tasks, portfolios, goals and automations, priced per user. AgencyPro is a client portal for agencies, where clients order services, submit requests, approve work and pay invoices.
Asana's plans do not list invoicing, payments or a branded client portal. Clients can join as free guests and use forms, which works for small teams that bill elsewhere. AgencyPro covers the client side and billing, but it has no equivalent to Asana's portfolios, goals or unlimited automation rules.
Some agencies run both: Asana for internal planning and AgencyPro for intake, approvals and billing, connected through Zapier on the Plus plan.
Who should choose Asana
- Teams running complex internal programs with portfolios, goals and workload views
- Agencies that already bill in an accounting tool and only need task management
- Teams that want a free plan for 2 users or unlimited automation rules from Starter
- Organizations standardizing on one work management tool across departments
Who should choose AgencyPro
- Agencies whose clients should order, request, approve and pay in a branded portal
- Teams tired of syncing Asana tasks with a separate invoicing tool
- Retainer and productized agencies billing subscriptions or credits
- Agencies that want their logo, colors and domain without an enterprise plan
Bottom line: pick the tool that handles your most common client workflow with the fewest workarounds. AgencyPro pricing is a plan fee plus a per-seat fee for each extra team member (see AgencyPro pricing), so price both tools at your real team size before you decide. If Asana already covers how you onboard, deliver to and bill clients, switching may not be worth the migration work.
Related comparisons and guides
More ways to compare agency software before you decide
ClickUp vs Asana
How the two work management tools compare →
Project management for agencies
Project tools agencies use →
Moving from Asana to AgencyPro
What to export, what imports by CSV and what you rebuild →
Asana alternatives for agencies
Other tools agencies consider instead of Asana →
All AgencyPro comparisons
45 head-to-head comparisons with agency tools →
Agency management software
How the main agency platforms differ →
Alternatives by tool
Options for agencies leaving a specific tool →
Use cases by agency type
How different agency types set up AgencyPro →
Solutions by workflow
Portals, billing, onboarding and more →
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