Agency statistics and benchmarks
Agency statistics for owners who want numbers with a source attached. The average digital agency earned a 13% net margin and grew 7.5% in 2025, and the most common hourly rate band is $175 to $199. Each page below covers one topic, links every figure to the original research and says who that research surveyed.
Agency benchmark pages
Core agency metrics, drawn mostly from agency-specific research such as Promethean Research’s surveys of digital agency leaders.
Benchmark page
Agency industry statistics
How many agencies exist, how fast they grow, size mix, specialization, service mix and AI adoption.
View pageBenchmark page
Agency pricing statistics
Hourly rate bands, Clutch project costs, pricing-model adoption, rate increases and payment terms.
View pageBenchmark page
Agency profitability statistics
Net margin by agency size and type, project margin, revenue per employee and late payments.
View pageBenchmark page
Marketing spend statistics
Marketing budgets as a share of revenue, digital channel mix, ad spend forecasts and CMO plans for agencies.
View pageBenchmark page
Agency technology & software statistics
SaaS spend per employee, app counts, unused licenses, manual work and agency AI adoption.
View pageGrowth, clients and workforce
Statistics on agency growth, client retention, freelancers and remote work. Some of this data covers businesses or workers in general; each page labels which figures are agency-specific.
Topic page
Client retention statistics
Agency client retention rates, the cost of replacing a client and client lifetime value.
Explore pageTopic page
Remote work & agency workforce statistics
Hybrid and remote adoption, productivity and attrition evidence, and what candidates want.
Explore pageTopic page
Freelancer & contractor statistics
Size of the freelance workforce, rate trends, Upwork and Fiverr data and agency contractor use.
Explore pageTopic page
Agency growth & scaling statistics
Agency growth rates by year, size and service mix, 7- vs 8-figure benchmarks and survival rates.
Explore pageHow these pages are sourced
- •Every figure shows a named source and data year, with a link to the original report or release.
- •Figures that describe businesses or workers in general, rather than agencies, are labeled as context.
- •AgencyPro does not present third-party data as its own research. When a source can no longer be verified, the figure is removed.
Frequently asked questions
How often are these statistics updated?
Each page shows when it was last updated. All pages were re-checked against their sources in October 2026, and figures are replaced when a newer edition of a source report is published.
Where does the data come from?
From published third-party research: Promethean Research for digital agency benchmarks, plus Gartner, WARC, Clutch, QuickBooks, Upwork, Gallup and others. Each figure links to its source and shows its data year. AgencyPro does not publish its own survey data on these pages.
Can I cite this data in my own content?
Yes. Cite the original source shown next to each figure, since that is where the data comes from. A link to the AgencyPro page you found it on is appreciated.
What is the difference between benchmark and topic pages?
Benchmark pages cover core agency metrics such as pricing, profitability and industry size, mostly from agency-specific research. Topic pages cover related subjects like remote work, freelancers and client retention, where much of the data describes businesses or workers in general.
Is the data peer-reviewed?
No. These pages summarize published research; they are not original or peer-reviewed studies. Each page has a methodology note explaining who the underlying surveys covered and where the data is not agency-specific.
Can I suggest a statistic or topic that is missing?
Yes. Send the source through the contact page. We add figures only when they have a named source, a data year and a working link.
Compare your agency with these benchmarks
AgencyPro tracks projects, time and invoices in one place. Time tracking and capacity management come with the Pro plan; team performance and profitability reports with Plus.