Copywriter Job Description Template

Job title

Copywriter

Summary

We're hiring a Copywriter to develop brand voices, shape campaigns, and write performance-driving copy across a portfolio of agency clients. You'll partner with art directors, strategists, and media buyers to make sure every asset reads and sounds right. If you love range, real deadlines, and client work with measurable impact, you'll feel at home here.

Responsibilities

• Write copy across brand voice, campaign, landing page, ad, email, and product surfaces for agency clients.
• Develop and document brand voice frameworks including tone, vocabulary, and editorial guidelines.
• Interpret creative briefs, ask sharp questions, and turn strategy into language that persuades and converts.
• Collaborate with art directors, designers, and strategists to ensure concept and copy reinforce each other.
• Partner with media buyers and growth teams to write ad copy that tests well and iterates quickly.
• Present copy in client meetings and defend choices with rationale rooted in audience and brand.
• Own proofreading, editorial rigor, and consistency across every asset that leaves the agency.
• Research client industries, audiences, and competitors deeply enough to write with authority.
• Contribute to new business pitches with positioning lines, narrative structures, and pitch copy.
• Mentor junior writers through feedback, kick-off sessions, and shared voice libraries.

Required qualifications

• 3+ years of professional copywriting experience, ideally at an agency or fast-paced in-house team.
• A portfolio showing range: brand voice work, campaign concepts, performance copy, and long-form content.
• Experience writing for multiple industries and brands with distinct tones of voice.
• Ability to turn a brief into concepts quickly and iterate under deadline pressure.
• Strong editorial eye: catches inconsistencies, tightens sentences, respects grammar without being precious.
• Comfort presenting copy to clients and taking feedback without getting defensive.
• Written and verbal communication strong enough to explain voice decisions in client language.

Preferred qualifications

• Experience writing high-performing paid ad copy with documented results.
• Background in journalism, fiction, or published essays.
• Familiarity with SEO content fundamentals (keyword research, on-page, structure).
• Light design literacy in Figma and comfort commenting on layout alongside copy.
• A bachelor's degree in English, communications, journalism, or a related field.