Top 25 Performance Marketing Agencies (2026)
An editorial directory of the leading performance marketing agencies in 2026 — paid media, CRO, and growth specialists serving DTC, SaaS, B2B, and enterprise clients.
Methodology
Specialization by category (DTC, SaaS, B2B, enterprise).
Case studies with outcome metrics, not just spend managed.
Published frameworks, content, and measurement methodology.
Channel depth across paid search, paid social, retail, and CTV.
Years in business and senior team tenure.
Client diversity and stage range.
The Directory
#1
Common Thread Collective
Orange County, USAFounded 2017Paid media and growth for DTCCommon Thread Collective is a DTC-focused performance agency known for its public content on ecommerce growth, media buying, and brand investments. They combine paid media with creative and strategy. Their typical clients are mid-market and scale-up DTC brands with significant ad spend, often in the eight-figure annual revenue range, looking for an integrated partner across acquisition, retention, and creative. Engagements typically combine paid media management with creative production, financial modeling for growth investment, and ongoing strategic counsel. The team is mid-to-large and includes strategists, media buyers, creative producers, and financial analysts. Their positioning is DTC-growth specialist with a methodology-led pitch built around their "prophet bar" forecasting framework.
Paid mediaDTC growthCreative#2
Disruptive Advertising
Utah, USAFounded 2012Paid search and socialDisruptive Advertising is a long-running PPC-focused agency with a broad client base across ecommerce, B2B, and local services. They are known for audits and paid media operational rigor. Typical clients span small-to-mid-market businesses across many categories that need PPC management with structured audit and reporting processes rather than channel-only execution. Engagements typically include Google Ads, paid social management, and detailed monthly performance reporting, often delivered through a structured account model with dedicated strategists. The team is large by PPC-shop standards, with a mix of senior and junior staff and a documented operational playbook that scales across many account types. Their positioning is operationally-rigorous PPC agency for SMB and mid-market clients rather than performance-creative shop.
Google AdsPaid socialAudits#3
Ignite Visibility
San Diego, USAFounded 2013Full-funnel digital marketingIgnite Visibility is a full-funnel digital agency covering SEO, paid media, email, and social for enterprise and mid-market clients. They publish extensively on digital marketing methodology. Typical clients are mid-market and enterprise brands across ecommerce, B2B, and services that want a multi-channel partner rather than separate vendors per discipline. Engagements typically span SEO, paid search, paid social, email marketing, and social media management under integrated retainers. The team is large and structured around discipline-specific specialists with senior account leads coordinating across channels. Their positioning is full-funnel digital agency with operational scale, suited to clients who want consolidated reporting and aligned strategy across channels.
SEOPaid mediaEmailSocial#4
Tinuiti
New York, USAFounded 2004Performance marketing at scaleTinuiti is one of the largest independent performance marketing agencies, covering paid media across Google, Meta, Amazon, retail media, and connected TV for mid-market and enterprise brands. Typical clients are large enterprise brands with substantial paid budgets across multiple channels, often in retail, ecommerce, and consumer categories where Amazon and retail media are core to the strategy. Engagements span paid search, paid social, Amazon advertising, retail media networks, and CTV under coordinated retainers, with custom tooling and analytics. The team is very large by agency standards, with senior leadership in each channel discipline and substantial in-house creative and analytics capability. Their positioning is enterprise-scale performance marketing partner with channel coverage few independents can match.
Paid mediaAmazonCTVRetail media#5
Jellyfish
London / GlobalFounded 2005Global performance mediaJellyfish is a global digital and performance marketing agency running paid media and data programs for enterprise brands across continents, with a strong Google partnership. Typical clients are global enterprises and large multinationals that need coordinated paid media programs across regions, languages, and currencies. Engagements span paid search, paid social, programmatic, retail media, and increasingly AI-and-data infrastructure work, with substantial program-management overhead for global rollouts. The team is very large with offices across most continents, and their structure mirrors global consulting firms more than typical agencies. Their positioning is enterprise global digital agency with the operational scale to handle multi-region programs that smaller agencies cannot easily support.
Paid mediaEnterpriseData#6
Kasasa / Growth labs
Remote / GlobalFounded 2018Growth experimentationRepresentative of growth-lab-style agencies that combine media buying with rapid CRO and landing-page experimentation, often working with scale-up SaaS and DTC brands. Typical clients are scale-up SaaS and DTC brands with significant paid budgets and an appetite for rapid experimentation rather than steady-state media management. Engagements typically combine paid media with landing-page production, CRO testing, and tight feedback loops between creative, media, and conversion experiments. The team is small to mid-sized, often distributed and senior-led, with explicit attention to test design and statistical rigor. Their positioning is experimentation-first growth partner rather than channel-execution shop, suited to brands committed to a testing-led approach.
Growth experimentsLanding pagesMedia buying#7
Right Side Up
RemoteFounded 2016Fractional growth talentRight Side Up is a network-model growth firm that places senior performance marketers and growth operators into companies on a fractional and project basis. Typical clients are venture-backed companies, scale-ups, and growth-stage businesses that need senior performance-marketing expertise without committing to a full-time hire or a traditional agency engagement. Engagements typically take the form of fractional placements (a senior operator working part-time inside the company) or specific project work for launches, rebuilds, or measurement projects. The team is a curated network of senior independent operators rather than a traditional staff-based agency. Their positioning is fractional senior talent network rather than execution agency, which suits clients explicitly choosing seniority and embeddedness over scale.
Fractional growthPaid mediaLifecycle#8
Power Digital
San Diego, USAFounded 2012Integrated digital marketingPower Digital is a fast-growing performance marketing agency covering paid media, SEO, content, and analytics for DTC, SaaS, and retail brands. Typical clients are mid-market and scale-up brands across DTC, SaaS, and retail that want a multi-channel partner with substantial bench depth across paid, organic, and analytics disciplines. Engagements span paid search, paid social, SEO, content, email, and analytics under coordinated retainers, often with custom dashboarding and attribution work. The team is large, with senior leads in each discipline and a structured account model. Their positioning is multi-channel performance agency with operational scale, suited to clients consolidating from multiple specialists into one partner rather than building from scratch.
Paid mediaSEOAnalytics#9
MuteSix
Los Angeles, USAFounded 2014Paid social and creative for DTCMuteSix (part of a larger network) is known for paid social performance and creative-led media buying for DTC brands, with a strong in-house creative production capability. Typical clients are mid-market and scale-up DTC brands with significant Meta, TikTok, and YouTube budgets, where creative iteration and testing volume drive performance. Engagements typically combine paid social management with in-house creative production (UGC, performance video, ad creative) under integrated retainers. The team is mid-to-large with senior media buyers and creative producers, and a parent-network structure that gives access to broader resources. Their positioning is creative-led paid social specialist for DTC, suited to brands that recognize creative iteration as the primary lever in social ad performance.
Paid socialCreative productionDTC#10
Aisle Rocket
Chicago, USAFounded 2018Commerce and performance marketingAisle Rocket combines brand and performance marketing services for consumer brands, with a particular focus on the intersection of retail media and DTC. Typical clients are consumer brands selling both through their own DTC storefronts and through major retailers, where retail-media networks (Amazon, Walmart Connect, Target Roundel) require dedicated expertise alongside DTC paid media. Engagements often span brand, performance, retail-media management, and creative production under a single coordinated relationship. The team is mid-to-large with capabilities across brand and performance disciplines and senior leadership in retail-media specifically. Their positioning is commerce-and-retail-media specialist for omnichannel consumer brands, filling a gap that pure-DTC performance shops handle less well.
CommerceRetail mediaPerformance#11
Metric Theory
San Francisco, USAFounded 2012Paid search and socialMetric Theory is a long-established performance marketing agency focused on paid search, paid social, and analytics for B2B and DTC brands. Typical clients span B2B SaaS, DTC, and tech companies with mid-market to enterprise paid budgets, looking for an experienced paid-channel partner with strong analytics depth. Engagements typically include paid search, paid social, retail media (where applicable), and analytics work, often delivered through a structured account model with dedicated senior strategists. The team is mid-to-large with tenure on both the paid and analytics sides, and a parent-network structure (now part of a larger group). Their positioning is established paid-channel and analytics specialist with a longer track record than most peers, suited to clients prioritizing operational reliability.
Paid searchPaid socialAnalytics#12
SmartSites
Paramus, USAFounded 2011PPC and SEO for SMBsSmartSites is a performance and web marketing agency with a large SMB client base, covering PPC, SEO, and local marketing across many industries. Typical clients are small and mid-sized businesses, local services companies, and regional brands across many verticals where PPC and local SEO are the primary growth channels. Engagements typically include PPC management, SEO, local search optimization, and basic web work under structured retainers, with documented playbooks that scale across many small accounts. The team is large for a PPC shop, with a mix of senior leads and trained junior staff, structured to handle high client volume efficiently. Their positioning is operationally-scaled SMB performance agency rather than craft-led specialist, suited to small businesses comfortable with structured rather than bespoke engagements.
PPCSEOLocal marketing#13
KlientBoost
Costa Mesa, USAFounded 2015Paid advertising and landing pagesKlientBoost is a well-known PPC and landing-page agency that has published extensively on conversion rate optimization and paid media tactics. Typical clients are mid-market B2B and DTC brands with significant paid budgets and a need for both campaign management and conversion infrastructure under one partner. Engagements typically combine paid search and paid social with landing-page production and CRO testing as integrated retainers, removing the friction of separate vendors. The team is mid-to-large with senior strategists in both paid and CRO disciplines, and they publish their methodology and case studies extensively. Their positioning is integrated PPC-and-CRO specialist with strong content marketing as a discovery channel, suited to clients who want paid spend tied tightly to landing-page performance.
PPCLanding pagesCRO#14
NP Digital
GlobalFounded 2017Full-service digital and performanceNP Digital is a global digital agency covering SEO, paid media, content, and analytics for mid-market and enterprise clients, with a strong personal-brand-led founder story. Typical clients are mid-market and enterprise brands across many categories that arrive through founder Neil Patel's public content and inbound marketing channels. Engagements span SEO, paid media, content marketing, and analytics under integrated retainers, with offices across multiple regions and a structured account model. The team is very large with offices around the world, and they leverage extensive in-house tooling and content infrastructure. Their positioning is global digital agency with a founder-personal-brand-led inbound engine and operational scale, suited to clients comfortable with that engagement model.
SEOPaid mediaEnterprise#15
Wpromote
El Segundo, USAFounded 2001Full-funnel digital marketingWpromote is a large independent performance agency covering SEO, paid media, and analytics for enterprise brands, with a focus on connected data and measurement. Typical clients are enterprise brands across retail, financial services, and consumer categories with substantial paid budgets and complex measurement needs. Engagements typically include paid media across all major channels, SEO, content, and significant analytics and attribution work, often involving custom data infrastructure. The team is very large with senior leadership across each discipline and substantial in-house technology and analytics capability. Their positioning is enterprise-scale performance agency with a measurement-and-data orientation that goes beyond typical media-shop reporting, suited to clients investing in connected data infrastructure.
Paid mediaSEOEnterprise#16
Thrive Agency
Arlington, USAFounded 2005SEO and PPC for SMB and mid-marketThrive is a digital agency focused on SEO and PPC across a wide range of SMB and mid-market clients. They publish extensively on SEO and local marketing. Typical clients are small and mid-market businesses, professional services firms, and local services companies looking for integrated SEO and PPC management without the cost of enterprise-tier agencies. Engagements typically combine SEO, PPC, content, and local search optimization under structured retainers, with a documented playbook designed for high client volume. The team is large with structured account teams handling many clients in parallel. Their positioning is SMB-and-mid-market digital agency with breadth across SEO and PPC, suited to clients comfortable with structured rather than bespoke engagements at accessible pricing tiers.
SEOPPCLocal marketing#17
Hawke Media
Santa Monica, USAFounded 2014Outsourced CMO and performanceHawke Media positions itself as an outsourced CMO for brands and startups, combining strategy with paid media, email, and SEO execution. Typical clients are growth-stage brands and startups that need both strategic marketing leadership and execution capacity but cannot yet justify a full in-house team. Engagements typically take the form of a fractional-CMO model with execution layered underneath, covering paid media, email, SEO, and creative across an integrated retainer. The team is large with strategists, channel specialists, and creative producers in-house, structured to act as a complete outsourced marketing function. Their positioning is outsourced CMO and execution agency for growth-stage brands, distinct from channel-only specialists or pure consulting firms.
Outsourced CMOPaid mediaEmail#18
Bamboo
San Francisco, USAFounded 2015Performance marketing for DTCBamboo is a performance marketing agency for DTC and lifestyle brands, with a focus on paid social, paid search, and creative iteration. Typical clients are growth-stage DTC and lifestyle brands with significant paid budgets, often in the seven-to-eight-figure annual revenue range, where creative iteration and testing volume drive performance. Engagements typically combine paid social, paid search, and creative production with attention to UGC, performance video, and ad creative production. The team is mid-sized and senior-led, with media buyers and creative producers working in close coordination. Their positioning is creative-led DTC performance specialist with a smaller, more focused engagement model than larger network agencies.
Paid socialPaid searchDTC#19
Oribi / analytics-led growth shops
RemoteFounded VariousAnalytics-led growthRepresentative of the analytics-first growth agencies that emphasize measurement, attribution, and experimentation as the core of their service, often working alongside media buyers. Typical clients are growth-stage and scale-up brands struggling with attribution gaps, ad-platform measurement issues, or experimentation infrastructure, often working alongside (not instead of) a media-buying agency. Engagements typically include analytics setup (server-side tracking, MMM, attribution modeling), experimentation infrastructure (test design, statistical rigor), and reporting infrastructure rather than direct media management. The team is small to mid-sized with senior analysts and attribution specialists. Their positioning is analytics-and-attribution specialist that complements rather than replaces media-buying partners, suited to brands committed to measurement infrastructure investment.
AnalyticsAttributionExperimentation#20
Ladder
London / New YorkFounded 2014Growth marketing and experimentationLadder is a growth marketing agency focused on experimentation frameworks and data-driven media buying, often working with SaaS and DTC scale-ups. Typical clients are venture-backed SaaS and DTC scale-ups looking for growth-marketing partners with structured experimentation methodology rather than steady-state media management. Engagements typically combine paid media management with experimentation programs, landing-page testing, and analytics infrastructure under integrated retainers. The team is mid-sized with senior strategists and analysts, with offices in London and New York and a documented public methodology. Their positioning is experimentation-led growth agency for scale-ups, suited to brands that explicitly want a testing-led culture rather than incremental optimization on a single playbook.
Growth experimentationPaid mediaSaaS#21
Agency Entourage
Dallas, USAFounded 2007Digital marketing and PPCAgency Entourage is a regional digital marketing agency covering PPC, SEO, and web for SMB and mid-market clients, with long-standing client relationships. Typical clients are mid-market regional businesses across Texas and the broader US, professional services firms, and B2B brands looking for a multi-disciplinary partner with stable account leadership rather than rotating staff. Engagements typically combine PPC, SEO, web design and development, and creative under integrated retainers, with senior account leads who stay on accounts for years. The team is mid-sized with senior leadership across disciplines and a regional focus. Their positioning is established regional digital agency emphasizing relationships and tenure over scale or methodology, suited to clients who value continuity in their agency partner.
PPCSEOWeb#22
Brainlabs
London / GlobalFounded 2012Paid search and data-driven mediaBrainlabs is a global performance and data-driven media agency with a strong paid search and analytics practice, known for technical rigor and custom tooling. Typical clients are mid-market and enterprise brands with substantial paid budgets and complex measurement needs, particularly in retail, ecommerce, and B2B categories. Engagements typically include paid search, programmatic, paid social, and substantial analytics work, often using proprietary tooling and scripts that go beyond standard platform capabilities. The team is large with offices across multiple continents and a strong technical culture, including in-house engineering and analytics talent. Their positioning is technically-rigorous performance agency with custom tooling and engineering capability, suited to brands willing to invest in measurement infrastructure alongside media buying.
Paid searchData-driven mediaCustom tooling#23
WITHIN
New York, USAFounded 2016Performance brandingWITHIN coined the phrase "performance branding" and works with enterprise consumer brands on paid media, creative, and analytics, bridging brand and performance mandates. Typical clients are large enterprise consumer brands with both significant brand investment and meaningful performance mandates, often in fashion, beauty, and lifestyle categories. Engagements span paid media, creative production, brand-and-performance integration work, and analytics, with attention to both short-term ROAS and long-term brand health. The team is mid-to-large with senior leadership across brand, performance, and analytics, structured to operate at the brand-and-performance intersection. Their positioning is enterprise performance-branding specialist for brands that explicitly want to bridge the brand-and-performance divide rather than treating them as separate disciplines.
Performance brandingPaid mediaAnalytics#24
Exverus Media
Los Angeles, USAFounded 2012Media planning for challenger brandsExverus Media is an independent media agency focused on challenger consumer brands, combining paid media with media planning and strategic counsel. Typical clients are challenger consumer brands at scale with significant media budgets across digital and traditional channels, often in food, beverage, beauty, and lifestyle categories looking to disrupt established competitors. Engagements typically include media planning across paid digital, traditional, and emerging channels, with strategic counsel as part of the engagement rather than just execution. The team is mid-sized with senior media planners and strategists, structured for challenger-brand mindset rather than category-leader optimization. Their positioning is independent media agency for challenger consumer brands at scale, distinct from both pure-digital performance shops and traditional media-planning agencies.
Media planningPaid mediaChallenger brands#25
Rain the Growth Agency
Portland, USAFounded 1999Direct-response mediaRain is a long-running direct-response and performance agency with strengths across TV, digital, and addressable media for challenger consumer brands. Typical clients are growth-stage and scale-up consumer brands ready to scale beyond pure digital channels, often in DTC, financial services, and consumer products where direct-response TV and addressable media can complement digital. Engagements typically include media planning and buying across TV, digital, addressable, and connected TV channels, with attention to attribution and incrementality. The team is mid-to-large with senior media planners across both traditional and digital disciplines, and decades of direct-response heritage. Their positioning is direct-response media specialist for challenger brands looking to scale beyond pure digital, suited to brands at the inflection point where TV-and-addressable becomes economically viable.
Direct responseTV & digitalAddressable media
More reading: performance marketing agency use case, PPC agencies, and the media buying agency page.
Pricing & engagement models for performance marketing agencies
Performance marketing agencies use three primary pricing models: flat retainer, percentage of managed ad spend (typically 10-20%), or hybrid retainer plus performance bonus. Each has trade-offs around incentive alignment, scaling, and predictability. These ranges are public benchmarks, not individual quotes.
| Engagement type | Typical range | Description |
|---|---|---|
| Flat retainer (small) | $3K-$10K/month | SMB and emerging brands; PPC-focused agencies; structured account model; lower-spend clients. |
| Flat retainer (mid-market) | $10K-$40K/month | Growth-stage brands; multi-channel performance agencies; senior leads on account; meaningful spend. |
| Percentage of ad spend | 10-20% of managed spend | Scales with spend; common at $50K+/month managed spend; alignment-of-incentive considerations. |
| Hybrid retainer + bonus | $10K-$30K/month + perf bonus | Base retainer plus performance kicker tied to ROAS, pipeline, or CAC targets; common at scale. |
| Enterprise / global program | $50K-$500K+/month | Enterprise brands; large agencies; multi-region, multi-channel; substantial in-house creative. |
Percentage of ad spend
Common at mid-market and enterprise scale, typically 10-20% of managed media spend. Aligns agency revenue with client investment but creates incentive questions when spend efficiency matters more than spend volume. Most agencies apply it once managed spend exceeds a threshold (often $50K-$100K monthly).
Flat retainer + performance bonus
Hybrid models combine a base retainer ($10K-$30K per month) with a performance bonus tied to ROAS, CAC, pipeline, or other agreed metrics. This structure rewards the agency for outcome quality rather than spend volume, but only works when both sides agree on measurement methodology and target setting.
Standout performance marketing agencies at a glance
A quick comparison of five agencies from this directory across what they are best for, typical engagement model, and core specialty.
| Agency | Best for | Typical engagement | Specialty |
|---|---|---|---|
| Common Thread Collective | Mid-market DTC brands investing in growth and creative | Integrated retainer | Paid media + creative for DTC |
| Tinuiti | Enterprise brands with multi-channel paid programs | Enterprise retainer | Performance marketing at scale |
| KlientBoost | Mid-market brands needing PPC + landing-page CRO under one roof | Integrated retainer | PPC + landing-page CRO |
| Right Side Up | Scale-ups wanting senior fractional growth talent | Fractional placement | Network of senior performance marketers |
| WITHIN | Enterprise consumer brands bridging brand + performance | Enterprise retainer | Performance branding |
How to hire a performance marketing agency
Use these eight criteria to evaluate performance marketing agencies from this directory or any other shortlist. The right agency is not necessarily the one with the largest case studies — it is the one whose category fit, team composition, and engagement model align with your stage and spend level.
- 1.Portfolio quality and relevance. Case studies in your category (DTC, SaaS, B2B, local) with pipeline, ROAS, or revenue outcomes — not just ad-spend volume managed. Each motion has distinct patterns.
- 2.Process and methodology. A documented approach to account audits, test design, creative iteration, and reporting cycles. Be wary of agencies whose process is mostly "run ads, optimize, repeat."
- 3.Team composition. Senior media buyers and strategists on your account, not only junior account managers. Ask specifically how many other clients each senior person handles.
- 4.Communication cadence. Defined check-ins, weekly reporting, and a named project lead. Performance marketing programs need tight feedback loops between agency and in-house teams.
- 5.Reporting transparency. Raw platform access, server-side or first-party measurement where relevant, and clear test design — not just branded dashboards or vanity metrics.
- 6.Pricing model fit. Flat retainer, percentage of spend (typically 10-20%), hybrid retainer-plus-bonus, or performance-based. Match the model to your spend level and growth stage.
- 7.Cultural alignment. Clear stance on creative (do they produce or rely on yours?), measurement philosophy, and engagement style. Methodology-led shops are opinionated; pick accordingly.
- 8.Reference checks. Two or three direct references from clients with similar category, spend, and stage. Ask specifically about month-three-and-beyond performance, not just initial wins.
Questions to ask during pitching
Five questions designed to cut through pitch-deck bravado.
- 1
Show us the most similar client in your book — what happened in months 1, 3, and 6?
- 2
How do you measure incremental impact of paid media versus baseline demand?
- 3
What does your creative process look like, and how many concepts do you test per month?
- 4
Who specifically will run our account, and how many other clients do they have?
- 5
What's your typical exit path if we want to move media in-house later?
Frequently asked questions
How did you choose the top 25 performance marketing agencies?
We prioritized specialization (DTC, SaaS, B2B, enterprise), published case studies with media spend and outcome data, content and frameworks contributed to the community, years operating, and team tenure. Rankings are qualitative and we do not accept payment for inclusion.
What is a performance marketing agency exactly?
A performance marketing agency runs paid acquisition channels (search, social, display, retail media, CTV) with a focus on measurable outcomes — revenue, pipeline, installs, signups — rather than impressions or reach. Many also run CRO, landing pages, and lifecycle marketing.
How much does it cost to hire a performance marketing agency?
Common models include a flat retainer (often 5,000 to 40,000 USD per month at the mid-market), a percentage of managed media spend (typically 10 to 20 percent), or a hybrid with a base fee plus performance kickers. Enterprise programs run well into six figures per month.
Should I hire one agency for all channels or specialists for each?
Smaller brands usually do better with one agency that can manage budget across channels. Once spend is large enough (typically eight figures annually), specialists per channel (Google, Meta, TikTok, Amazon) often outperform generalists, with an in-house or consulting lead coordinating them.
How quickly should I expect results from a performance marketing agency?
Expect a ramp period of 60 to 90 days for account restructuring, creative refresh, and learnings before real performance shifts. Agencies promising major lift in the first 30 days are usually either extremely lucky or cutting corners.
Related resources
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For teams focused on media planning and buying.
Read moreGrowth Marketing Agencies
Experimentation-first growth engagements.
Read moreAgency KPIs & Metrics
Which performance numbers actually matter.
Read moreAll Top Agencies Directories
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