AgencyPro vs Wayfront (formerly SPP)
Wayfront is the current name of SPP (Service Provider Pro), renamed on February 12, 2026. It is a client portal, billing and order-management platform built for productized digital marketing agencies. If you are comparing AgencyPro with SPP, compare against Wayfront: it is the same product and company.
AgencyPro is a client portal with project management, requests, invoicing and, on the Pro plan, proposals, contracts and a leads pipeline. The useful question is which one fits how you sell and deliver work.
Short answer
Choose Wayfront if you sell standardized packages (SEO, link building, social, editing) and want 5 seats, a CRM pipeline, a helpdesk and 40+ integrations in the base price. Choose AgencyPro if you are a smaller team, mix packages with custom projects, or want proposals, quotes and contracts in the same tool as delivery.
Pricing and team cost
| AgencyPro | Wayfront | |
|---|---|---|
| Entry plan (monthly) | Basic $39/mo, 1 seat | Base $129/mo, 5 seats |
| Annual billing | Basic $32.50/mo, Pro $65.83/mo | Base $99/mo, Pro $249/mo |
| Next plan | Pro $79/mo, 1 seat | Pro $299/mo, 10 seats |
| Extra seat | $15 / $20 / $30 per month by plan | $20 per month on Pro |
| API | Included on Plus ($149/mo) | Add-on, +$300/mo on Pro |
| Clients | Unlimited | Unlimited |
| Free trial | 14 days | 14 days |
The seat math changes the answer. A 2-person team pays $54/month on AgencyPro Basic ($39 + $15) or $99/month on Pro ($79 + $20), against $129/month for Wayfront Base. A 5-person team pays $159/month on AgencyPro Pro ($79 + 4 x $20) against $129/month on Wayfront Base, so Wayfront is cheaper from about five seats. At 10 people, AgencyPro Pro is $259/month and Wayfront Pro is $299/month. Prices are from each vendor's pricing page in October 2026; check AgencyPro pricing and Wayfront pricing before you decide.
Features side by side
| AgencyPro | Wayfront | |
|---|---|---|
| White-label portal and custom domain | Yes, all plans | Yes, all plans |
| Send email from your own domain | Plus | Base and Pro |
| Remove "Powered by" | Plus | Fully white-label on all plans |
| Project and task management | Yes | Yes |
| Time tracking | Pro and above | Base and Pro |
| CRM and sales pipeline | Leads pipeline on Pro | Sales pipelines on Base and Pro |
| Proposals, quotes and contracts | Pro and above | Form builder with e-signatures |
| Support tickets | Pro and above | Helpdesk |
| Payments | Stripe and PayPal | Stripe, no transaction fees |
| Webhooks and Zapier | Plus | Base and Pro |
| Built-in AI | Assistant, agents and chatbot on every plan | Wayfront AI Assistant, plus MCP connection for Claude and ChatGPT |
| Multiple workspaces | 1 / 3 / 5 by plan | Not listed |
Productized packages versus mixed delivery
If most of your sales follow standardized packages, test how each product handles the service catalog, order forms, recurring subscriptions and client requests. If you mix packages with custom projects, also test scoping, proposals, task ownership, time tracking and work that falls outside the original agreement.
Worked example: one SEO package in both tools
For example, a 4-person SEO agency sells a monthly local SEO package and the occasional one-off audit. Here is the same month in each product, using features each vendor lists.
| Step | AgencyPro | Wayfront |
|---|---|---|
| Client buys the package | Service catalog with checkout and a recurring subscription (Basic) | Order form with subscription billing through your Stripe account (Base) |
| Collect the brief | Onboarding on every plan; custom intake forms on Pro | Form builder with rules and e-signatures (Base) |
| Run the monthly work | Recurring auto-requests create each month's request, auto-assigned to a team member (Pro) | Production pipelines with tasks and SOPs |
| Track time | Time tracking (Pro) | Time tracking (Base and Pro) |
| Report results | Upload the report to the client's portal; no SEO dashboards | SEO reporting dashboards for rankings and backlinks |
| Sell a one-off audit | Client orders it from the catalog, or you send a quote (Pro) | Client orders it from the service catalog |
| Get paid | Stripe or PayPal; AgencyPro adds no transaction fee | Stripe; Wayfront adds no transaction fee |
Team cost for this example: $139/month on AgencyPro Pro ($79 + 3 x $20), or $84/month on Basic without time tracking and recurring auto-requests ($39 + 3 x $15), against $129/month on Wayfront Base with 5 seats.
Test it on a pilot client
- Set up one fixed-price service and one recurring package.
- Collect the client brief and files through an intake or order form.
- Assign the work, share a revision and record the client's approval.
- Test an extra request that exceeds the package. Decide how staff will quote and approve it.
- Check the invoice, payment, cancellation and renewal steps for both your team and the client.
- Confirm reporting, the integrations you rely on, and exports before migrating.
Migrating from SPP or Wayfront
Wayfront lets you export clients and sales from its dashboard, and subscriptions stay in your own Stripe account. AgencyPro's CSV importer accepts clients and services, so your client list and service catalog can move over. Orders, messages, files and history are not imported automatically; finish active work in Wayfront or move it by hand. The AgencyPro Plus plan includes a migration service to help with setup. Keep the original records until billing is reconciled. The Wayfront to AgencyPro migration guide lists what to export, what imports by CSV and what you rebuild by hand.
When Wayfront is the better choice
- You have five or more staff, so the 5 included seats make Wayfront Base cheaper than AgencyPro Pro.
- You sell SEO or link-building packages and want Wayfront's SEO reporting dashboards and reseller mode.
- You want Zapier, webhooks and a helpdesk on the entry plan.
When AgencyPro is the better choice
- You are a team of one to four people, where AgencyPro's per-seat pricing costs less.
- You sell custom projects as well as packages and want proposals, quotes and contracts (Pro).
- You need the API without a $300/month add-on, accept PayPal, or run separate brands in separate workspaces.
Should an existing SPP customer switch?
A rebrand is not a reason to switch. Stay on Wayfront if it meets your delivery, client experience and cost needs. Evaluate AgencyPro when a specific gap, such as proposals or a lower cost for a small team, justifies the migration work. For a wider shortlist, see Wayfront (formerly SPP) alternatives or the best client portal software for agencies.
Related comparisons
- Wayfront vs ManyRequests for two productized-service portals side by side
- AgencyPro vs ManyRequests
- Productized service software
- Moving from Wayfront to AgencyPro
Sources checked October 14, 2026: Wayfront pricing and AgencyPro pricing. AgencyPro is our product; this page compares published plan details and is not an independent ranking.