What is a white-label portal?

A white-label portal is a client-facing portal that your agency uses under its own brand even though another company built and hosts it. Clients log in at your domain (for example, portal.youragency.com), see your logo and colors, and receive emails that come from your agency, not from the software vendor. It is white-label software, not white-label services. You are not reselling anyone's labor; you are presenting a tool as part of your agency's client experience. For reselling services delivered by a partner, see white-label. Why agencies use one: clients see one consistent brand from proposal to invoice. A portal at your own domain with your branding looks like part of your service, while a third-party login page with the vendor's logo reminds the client they could buy the tool themselves. Levels of white-labeling vary by platform and plan: • Basic: your logo and brand colors in the portal • Custom domain: the portal runs on your subdomain through a DNS (CNAME) record • Branded email: notifications are sent from your domain and with your name • Full removal: no "Powered by" mark or vendor name anywhere clients can see Example: in AgencyPro, portal branding and a custom domain are included on the Basic plan ($39/month). Branded email and removing the "Powered by" mark are on the Plus plan ($149/month). An agency that only needs its logo and domain does not need Plus; one that wants no trace of the vendor does. Setting one up usually takes under an hour: prepare your logo (light and dark versions), brand colors as hex codes and a favicon; add the CNAME record your platform gives you at your domain registrar; wait for the SSL certificate (most platforms issue it automatically); then log in as a test client and check every screen and email for leftover vendor branding.