Best White Label Software for Agencies (2026)
We compared 10 leading white label solutions to help you find the perfect platform for your agency. Compare branding customization, custom domains, pricing tiers, and white-label features.
Overview
White label software enables agencies to rebrand and resell third-party tools under their own name. When clients log into your portal, view reports, or use your systems, they see your agency's branding—not a patchwork of vendor logos. This creates a professional, cohesive experience that builds trust and justifies premium pricing.
The best white label software for agencies offers custom domain support (e.g., portal.youragency.com), full branding customization (logo, colors, email templates), and removal of all vendor branding. Pricing tiers vary: some include white-labeling in base plans, while others charge add-on fees. Agencies should compare not just features but total cost of ownership, especially if scaling users or clients.
Whether you need an all-in-one agency platform, a specialized tool (reporting, SEO, social), or a combination, this guide helps you evaluate options. We've assessed white-labeling depth, branding customization, custom domain support, and pricing to identify the top choices for agencies in 2026.
Quick Comparison
| Tool | Best For | Starting Price | Key Feature | Rating |
|---|---|---|---|---|
1AgencyPro Best Overall | Small to mid-size agencies | $99/month | Full white-label with unlimited users | 4.5/5 |
2SPP.co | SaaS businesses & agencies | $99/month | White-label client portal & billing | 4.7/5 |
3GoHighLevel | Marketing agencies | $97/month | Agency white-label CRM | 4.6/5 |
4Vendasta | Local marketing agencies | Custom | White-label marketplace | 4.5/5 |
5DashClicks | White-label agencies | $99/month | White-label reporting & fulfillment | 4.4/5 |
6Duda | Web design agencies | $19/month | White-label website builder | 4.4/5 |
7SocialPilot | Social media agencies | $30/month | White-label social scheduling | 4.3/5 |
8SE Ranking | SEO agencies | $59/month | White-label SEO tools | 4.3/5 |
9ActiveCampaign | Email marketing agencies | $29/month | White-label email & automation | 4.5/5 |
10Simvoly | All-in-one agencies | $12/month | White-label website & funnel builder | 4.2/5 |
White-Label Features Comparison
| Tool | Custom Domain | Branding Customization | Vendor Branding Removed |
|---|---|---|---|
| AgencyPro | Full | ||
| SPP.co | Full | ||
| GoHighLevel | Full | ||
| Vendasta | Full | ||
| DashClicks | Full | ||
| Duda | Full (higher plans) | ||
| SocialPilot | Partial | ||
| SE Ranking | Full | ||
| ActiveCampaign | Partial | ||
| Simvoly | Full (higher plans) |
Detailed Reviews
AgencyPro
Small to mid-size agencies seeking full white-label control
AgencyPro stands out as a top white label software choice specifically built for agencies. Its commitment to true white-labeling is evident—custom domains, complete UI control, and zero vendor branding visible to clients. Unlike platforms that charge per user or client, AgencyPro offers unlimited users on most plans, making it cost-effective for growing teams.
The platform excels in branding customization. Agencies can apply their logo, color scheme, and custom domain across the entire client experience—portal, invoicing, time tracking, and project management. There are no 'Powered by' footers or vendor references. The platform also includes white-label email templates and notifications, so client communications carry your brand throughout.
Pricing starts at $99/month with full white-label features included—no add-on fees for custom domains or branding. The platform offers excellent value compared to solutions that charge extra for white-label capabilities. Setup is straightforward with most agencies operational within 24-48 hours. AgencyPro also integrates reporting, proposals, and resource management under one white-label roof.
Pros
- • Full white-label with custom domains
- • Unlimited users on most plans
- • No add-on fees for branding
- • Comprehensive agency management suite
- • White-label email templates
- • API access for custom integrations
Cons
- • Newer platform with less brand recognition
- • May be overkill for solo freelancers
- • Fewer third-party integrations than enterprise tools
SPP.co
SaaS businesses and agencies needing billing integration
SPP.co (formerly Systeme.io) offers robust white-label capabilities for agencies and SaaS businesses. The platform provides a branded client portal with integrated billing, subscription management, and payment processing—all customizable with your agency's branding. Custom domains and logo/color customization are supported.
The white-label experience extends to the client-facing portal where clients access projects, invoices, and account information. SPP.co shines in billing capabilities with flexible pricing models and subscription management. Branding options include custom domains, though some advanced UI customization may be limited compared to dedicated agency platforms.
Pricing starts at $99/month with white-label features available. The platform offers good value for agencies that prioritize billing automation alongside white-labeling. Setup is relatively straightforward with good documentation. Customer support is available though may not be as specialized in agency workflows as agency-focused solutions.
Pros
- • Strong billing and subscription management
- • White-label client portal
- • Clean, modern interface
- • Custom domain support
- • Good for recurring revenue models
Cons
- • Limited advanced branding customization
- • Less agency-specific features
- • Can be complex for simple use cases
GoHighLevel
Marketing agencies needing white-label CRM
GoHighLevel has become a popular white-label choice for marketing agencies, particularly those offering done-for-you services. The platform provides a comprehensive agency CRM, marketing automation, and client portal—all white-labelable with your agency's branding. Custom domains, logo upload, and color schemes are fully supported.
Agencies can resell GoHighLevel to clients as their own platform, with sub-accounts for each client. The white-label experience is thorough—clients see your brand when they log in, receive emails, and use the portal. The platform includes funnels, email marketing, scheduling, and CRM—all under one white-label roof. Pricing tiers scale with the number of clients/sub-accounts.
Pricing starts at $97/month for the Agency plan. White-labeling is a core feature. The platform is powerful but has a learning curve. It excels for marketing agencies running campaigns for clients who want a single white-label solution. Support and documentation are extensive, with a large user community.
Pros
- • Comprehensive white-label marketing suite
- • Sub-account structure for clients
- • Custom domains and branding
- • Strong automation capabilities
- • Large ecosystem and community
Cons
- • Steeper learning curve
- • Can feel overwhelming for simple needs
- • Pricing scales with sub-accounts
Vendasta
Local marketing agencies and MSPs
Vendasta operates as a white-label marketplace for agencies serving local businesses. Rather than a single tool, it provides access to dozens of white-label products—websites, SEO, reputation management, social media—all resellable under your brand. Agencies can create a fully branded storefront where SMBs purchase and manage services.
The white-label experience is comprehensive; clients interact only with your agency's brand. Vendasta handles fulfillment, billing, and support behind the scenes. Custom branding, domains, and white-label reporting are included. The platform targets agencies with established local business client bases seeking to expand service offerings.
Pricing is custom/enterprise, typically involving revenue share or minimum commitments. Vendasta suits established agencies with volume rather than startups. The onboarding process is more involved, but the breadth of white-label products is unmatched for local marketing agencies.
Pros
- • Extensive white-label product marketplace
- • Full branding customization
- • Fulfillment and support handled
- • Strong for local business agencies
- • White-label reporting included
Cons
- • Custom/enterprise pricing
- • Higher barrier to entry
- • More suited to established agencies
DashClicks
White-label agencies needing reporting and fulfillment
DashClicks focuses on white-label reporting and fulfillment for agencies. The platform lets agencies deliver white-label dashboards, reports, and services to clients—all under their brand. Custom domains, logos, and white-label PDF reports are core features. Agencies can connect data sources and automate client reporting.
The white-label experience is strong for reporting—clients receive branded reports and access dashboards that show only your agency's branding. DashClicks also offers white-label fulfillment through its network for services like SEO and PPC. This combination of reporting and fulfillment appeals to agencies that want to outsource execution while maintaining brand control.
Pricing starts around $99/month. The platform is purpose-built for white-label agencies. Setup requires connecting integrations and configuring reports. Agencies appreciate the automated reporting and fulfillment options, though the platform is more specialized than all-in-one agency tools.
Pros
- • White-label reporting and dashboards
- • Custom domains and branding
- • Automated report generation
- • White-label fulfillment options
- • Good for marketing agencies
Cons
- • Specialized focus—less comprehensive
- • Requires integration setup
- • Fulfillment has additional costs
Duda
Web design agencies
Duda is a white-label website builder designed for agencies and freelancers. Agencies can create and manage client websites under their own brand—custom domain, logo, and client-facing dashboard. The platform supports team collaboration and client handoff with white-label client portals.
White-label features include custom branding on the client dashboard, white-label SSL, and the ability to sell websites as a service. Duda's drag-and-drop builder is intuitive, and agencies can create templates for rapid client site deployment. Pricing tiers scale with the number of sites.
Starting at $19/month for the Basic plan, Duda is affordable. White-label features are available on Team and Agency plans. The platform excels for web design agencies but doesn't include broader agency management (invoicing, time tracking, etc.)—it's a specialized white-label web builder.
Pros
- • Affordable white-label website builder
- • Custom branding and domains
- • Client portal for site management
- • Good for web design agencies
- • Intuitive drag-and-drop
Cons
- • Specialized—no agency management features
- • White-label on higher plans only
- • Limited beyond website building
SocialPilot
Social media agencies
SocialPilot offers white-label social media management for agencies. The platform allows agencies to schedule, manage, and report on social media for clients—all under their brand. White-label features include custom branding on the client dashboard, white-label reports, and the ability to hide SocialPilot branding.
Agencies can add team members and clients, with each client seeing the agency's branding. The platform supports major social networks and includes bulk scheduling, analytics, and client reporting. White-label options are available on the Agency plan and above.
Pricing starts at $30/month for the Professional plan; Agency plan (with full white-label) is higher. SocialPilot is cost-effective for social media agencies. It doesn't include broader agency tools like invoicing or project management—it's focused solely on social media management.
Pros
- • White-label social media management
- • Custom branding on reports
- • Affordable pricing
- • Bulk scheduling and analytics
- • Good for social media agencies
Cons
- • Specialized—social only
- • White-label on Agency plan
- • No broader agency management
SE Ranking
SEO agencies
SE Ranking provides white-label SEO tools for agencies. The platform includes keyword research, rank tracking, site audits, and white-label client reports. Agencies can rebrand the entire platform with their logo, colors, and domain. Clients receive SEO reports and access dashboards under the agency's brand.
White-label features are comprehensive—custom branding, white-label PDF reports, and white-label client access. The platform supports multiple clients with separate workspaces. SEO capabilities are robust, suitable for agencies offering SEO services to clients.
Pricing starts at $59/month. White-label features are typically included in Business plan and above. SE Ranking is a strong choice for SEO-focused agencies. It doesn't include general agency management; pair it with other tools for invoicing, project management, or CRM.
Pros
- • Full white-label SEO platform
- • Custom branding and reports
- • Comprehensive SEO tools
- • Client workspaces
- • Good value for SEO agencies
Cons
- • SEO-focused only
- • No agency management features
- • White-label on higher tiers
ActiveCampaign
Email marketing agencies
ActiveCampaign offers white-label options for agencies managing email marketing and automation for clients. Agencies can apply custom branding to forms, landing pages, and certain client-facing elements. The platform's automation and email capabilities are industry-leading.
White-label features include custom branding on forms and opt-in experiences, white-label tracking domains, and the ability to use your domain for email links. The extent of white-labeling depends on the plan—larger plans offer more customization. ActiveCampaign excels in automation and CRM for agencies running email campaigns.
Pricing starts at $29/month. White-label capabilities scale with plan size. The platform is powerful for email marketing but doesn't provide a full agency management suite. Agencies often pair it with a client portal or project management tool for a complete white-label experience.
Pros
- • Strong email automation
- • White-label forms and domains
- • Industry-leading CRM
- • Good for email marketing agencies
- • Extensive integrations
Cons
- • White-label varies by plan
- • Email-focused—not full agency suite
- • Can get expensive at scale
Simvoly
All-in-one agencies on a budget
Simvoly offers an affordable white-label website and funnel builder for agencies. The platform allows agencies to create landing pages, funnels, and websites for clients under their brand. White-label features include custom domain, logo, and removal of Simvoly branding on higher plans.
The platform is cost-effective, with pricing starting at $12/month. Agencies can create unlimited pages and funnels. The white-label experience is suitable for agencies on a tight budget that need basic white-label web presence. The builder is intuitive though less feature-rich than premium alternatives.
Simvoly suits freelancers and small agencies needing affordable white-label web tools. It doesn't include CRM, invoicing, or project management. For comprehensive agency operations, consider pairing with other tools or opting for an all-in-one platform.
Pros
- • Very affordable
- • White-label pages and funnels
- • Unlimited pages on some plans
- • Good for budget-conscious agencies
- • Simple builder
Cons
- • Limited feature depth
- • White-label on higher plans
- • No agency management features
How to Choose White Label Software
Consider these selection criteria when evaluating white label software:
- Custom domain support: Verify you can use your own domain (e.g., portal.youragency.com) and that SSL is included.
- Branding depth: Assess whether you can fully remove vendor branding—no footers, login pages, or email footers showing the underlying platform.
- Pricing tiers: Compare base price vs. add-on fees for white-label features. Calculate total cost at your expected scale (users, clients).
- Feature scope: Decide if you need an all-in-one (portal, CRM, billing, reporting) or specialized tools. All-in-one reduces client-facing fragmentation.
- Client experience: Test the client-facing UI. Is it intuitive? Does it feel cohesive with your brand?
Frequently Asked Questions
What is white label software for agencies?
White label software allows agencies to rebrand and resell third-party tools under their own brand. Instead of clients seeing vendor logos and branding, they see your agency's logo, colors, and domain. This creates a more professional, cohesive client experience and lets agencies offer sophisticated solutions without building them from scratch. Common white-label use cases include client portals, reporting dashboards, marketing tools, and project management systems.
Why do agencies need white label software?
Agencies need white label software to present a unified, professional brand experience to clients. When clients log into dashboards, receive reports, or use tools, they should see your agency—not a patchwork of third-party vendor logos. White labeling builds trust, increases perceived value, and allows agencies to charge premium prices. It also simplifies the client experience by eliminating the confusion of multiple vendor logins and interfaces.
What white-labeling features should I compare?
Key features to compare include: custom domain support (can you use portal.yourdomain.com?), logo and color customization, removal of vendor branding throughout the interface, white-label email templates and notifications, custom CSS/styling options, and branded client-facing URLs. Also assess whether white-labeling is included in base pricing or requires add-on fees. Full white-label solutions remove all references to the underlying vendor.
Does white label software support custom domains?
Most quality white label solutions support custom domains, allowing clients to access your platform at subdomains like portal.youragency.com or clients.youragency.com. Implementation varies—some platforms include custom domain setup in all plans, while others reserve it for higher tiers. DNS configuration typically involves adding a CNAME record. Verify that SSL/HTTPS is automatically provisioned for custom domains, which is essential for security and client trust.
How do white label pricing tiers typically work?
White label pricing varies significantly. Some platforms include full white-labeling in base plans (often $99-200/month). Others charge add-on fees ($20-50/month) for white-label features. Enterprise solutions may require custom quotes. Watch for per-user or per-client charges that can escalate costs. The most cost-effective solutions offer unlimited white-label users and clients in a flat monthly rate. Always calculate total cost based on your expected usage.
Can I white label multiple tools or should I use an all-in-one?
Both approaches work. All-in-one platforms like AgencyPro or GoHighLevel offer a single white-label experience across portal, CRM, billing, and reporting—simpler for clients and easier to manage. Alternatively, you can white label specialized tools (reporting from one vendor, social from another) but clients may notice different UI patterns. Many agencies prefer all-in-one for the cohesive experience, especially when the platform covers their core workflow.
How do I migrate to a new white label platform?
Migration involves exporting client data, projects, and settings from your current platform, importing into the new system, configuring branding and custom domains, and notifying clients. Most vendors offer migration assistance. Plan for 1-2 weeks including testing. Update DNS records for custom domains, train your team, and communicate the change timeline to clients. Look for platforms that offer free migration support as part of onboarding.
Is white label software suitable for solo freelancers?
White label software benefits freelancers who want to present a professional, scalable brand—especially those planning to grow or who serve enterprise clients. However, full white-label platforms with comprehensive features may be overkill for solo practitioners with simple needs. Consider your growth trajectory: if you plan to hire or scale, investing in white-label tools early avoids later migration. Freelancers focused purely on delivery might prefer simpler, non-white-label tools.
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