TL;DR for Amazon agency owners
- Built for 5-40 person Amazon agencies running Seller Central management, PPC, listing optimization, Brand Registry, and FBA consulting retainers.
- Track hours per discipline (PPC, listings, design, case work) to see which services actually clear margin.
- One branded portal replaces Asana + AgencyAnalytics + HoneyBook + Jungle Scout client reports.
- Flat $79-$199/month pricing — not per-seat — so a 15-person Amazon team costs the same as a 5-person one.
- Pair with Helium 10, Jungle Scout, and Seller Central — AgencyPro is the agency ops layer, not your Amazon tool.
Built for How Amazon Agencies Actually Work
PPC campaign management, listing optimization, Brand Registry case work, and FBA consulting each require different tracking and billing. AgencyPro maps to your real Amazon workflow.
Clients submit listing updates, Brand Registry tickets, suppressed listing fixes, FBA reimbursement claims, and PPC campaign requests through structured forms. Each ticket captures ASIN, marketplace (US, CA, UK, DE, JP), product category, and goal — so account managers start with full context.
Separate time entries for PPC campaign management, listing copy and SEO, A+ Content design, Brand Registry case work, Seller Central catalog management, FBA logistics consulting, and reimbursement claims. Compare actual effort against retainer estimates per service.
Charge monthly retainers ($2.5K-$15K), PPC management as percentage of ad spend (typical 10-15%), performance fees tied to TACoS or revenue milestones, or per-project work like A+ Content design, Brand Store builds, and category exits. Pass through Helium 10 and Jungle Scout costs with margin.
Upload PPC performance exports from Seller Central, Helium 10 ranking data, Buy Box ownership reports, organic ranking trends, and inventory health to the client portal. Clients see TACoS movement, ACoS by campaign, and category-level conversion data — no Loom required.
PPC management may earn $260/hour on % of spend deals while listing optimization bleeds margin at $90/hour on flat retainers. Break down revenue and hours per Amazon service so you can reprice retainers and quote new sellers with margin data behind them.
New ASIN launches, variation parentage rebuilds, and category-wide refreshes involve copy, design, PPC, and ops. Threaded discussions tied to specific listings, campaigns, and cases keep the launch conversation next to the work instead of scattered in Slack DMs.
Clients log into a portal at your domain with your logo. They see active PPC campaigns, this week's TACoS, suppressed listing alerts, Brand Registry case status, FBA inventory health, invoices, and an intake form for new listing or PPC requests.
Store keyword research, listing copy variants, A+ Content modules, Brand Store designs, lifestyle photography, infographics, and trademark documentation per client. No more digging through Drive folders to find the approved listing copy.
How an Amazon Agency Uses AgencyPro Across a Typical Engagement
An 8-step lifecycle from account audit through quarterly strategy review, mapped to how Amazon teams scope, execute, and bill long-cycle Seller Central retainers.
Discovery and Account Audit
Run a Seller Central audit: listing health, PPC structure, organic ranking, Buy Box percentage, inventory health, suppressed listings, Brand Registry status, and competitor benchmarking via Helium 10 or Jungle Scout. Produce a 30/60/90-day roadmap the client signs in the portal.
Engagement Setup in AgencyPro
Create the client workspace, configure a monthly retainer with hour allocations per discipline (PPC, listings, design, ops), invite stakeholders, and load brand assets, trademark docs, current listing copy, and tech stack credentials into the asset library.
Listing Optimization Sprint
Refresh titles, bullets, descriptions, and backend search terms based on keyword research. Push A+ Content updates. Each ASIN is a tracked ticket with hour estimate, approval gate, and a before/after rank snapshot for the report.
PPC Campaign Build and Optimization
Build sponsored products, sponsored brands, and sponsored display campaigns. Set ACoS targets per category. Run weekly bid optimization, search term harvesting, and negative keyword sweeps. Log hours per campaign type so PPC retainer scope stays honest.
Execute Brand Registry and Case Work
File counterfeit takedowns, brand abuse cases, suppression resolution, and IP complaints. Each case is a tracked ticket. When Amazon takes 11 days to respond, the portal shows the timeline so clients see the work involved — not just the outcome.
Deliver TACoS, ACoS, and Revenue Reports
Upload PPC performance, organic ranking movement, Buy Box ownership, inventory health, and revenue trends to the portal. Add narrative: TACoS dropped 1.2pts on hero ASIN, two new keywords broke into top 10, suppressed listing reinstated.
Reconcile Retainer and Invoice Overages
Match logged hours against retainer allocation. Flag scope expansions like a new ASIN launch, an A+ Content refresh, or a Brand Store rebuild and invoice overage work with clear documentation tied to specific approved tickets.
Quarterly Strategy Review
Pull 90-day TACoS, organic, Buy Box, and inventory data. Surface which PPC structures and listing updates drove the most revenue. Present pricing or scope changes for next quarter using real margin data from AgencyPro.
Three Common Scenarios for Amazon Agencies
The work at most Amazon agencies cycles through three recurring patterns. Here is how AgencyPro handles each with concrete steps.
1. Onboarding a $7K/month Amazon retainer with 40 SKUs
A consumer kitchenware brand with 40 SKUs across 3 categories signs a $7K/month retainer covering full Seller Central management: PPC (US + CA), listing optimization, A+ Content, Brand Registry monitoring, and quarterly strategy reviews.
In AgencyPro:
- Spin up the workspace from your "Full-Service Seller Central" template. Five sub-projects: PPC, Listings, Design, Brand Registry, Reporting.
- Configure the retainer: 50 hours/month split as 20 PPC / 14 Listings / 8 Design / 4 Brand Registry / 4 Reporting. $140/hour blended rate, overage at $165.
- Send the intake form: trademark status, target keywords, competitor ASINs, current PPC structure, FBA inventory levels, brand voice guidelines.
- Schedule the discovery audit (lead PPC strategist + lead listing optimizer, 14-hour estimate, due in 10 days).
- Invite the client's brand manager, owner, and ops lead to the portal with appropriate permissions.
Time-to-launch: typically 4-6 hours vs. 1-2 weeks of email coordination.
2. Delivering the monthly TACoS and PPC report
Same client, end of month 5. The brand manager has a Friday exec review and wants the Amazon performance numbers.
In AgencyPro:
- Export from Seller Central (PPC by campaign, TACoS by ASIN, Buy Box rates, total revenue), Helium 10 (organic ranking movement, top keywords), and your FBA inventory tracker.
- Upload each export to the portal under "Month 5 Report".
- Write the narrative: "TACoS dropped from 22% to 18% on hero ASIN, three new keywords ranking page 1, Buy Box steady at 96%, two suppressed listings reinstated."
- Pin the hours breakdown: 19/20 PPC, 13/14 Listings, 8/8 Design, 4/4 Brand Registry, 4/4 Reporting.
- Publish. Brand manager gets a portal link, reviews on her schedule, comments inline.
Time-to-report: typically 30-45 minutes vs. 2-3 hours building a slide deck.
3. Managing PPC % of spend across 12 sellers
Your PPC team manages $480K/month in combined ad spend across 12 sellers on a 10-12% management fee structure. Q4 spending will spike 3x for Prime-Big-Deal-Days and Black Friday.
In AgencyPro:
- Each PPC retainer has a base fee + % component logged separately. Time entries tag PPC activity (build, optimize, harvest, dayparting).
- When spend spikes in October, the system surfaces % accruals for true-up invoicing at month-end — no client surprises.
- Hours per dollar managed becomes visible: client A is at $1.20/managed dollar (healthy), client B is at $2.10 (margin trouble — too many bid optimization cycles for the spend level).
- Quarterly review uses the data to either reprice client B or recommend dayparting automation tools to reduce hours.
Result: PPC management margin becomes visible per dollar managed, not just per client.
The Amazon Agency Stack AgencyPro Replaces
Most Amazon agencies run 5-8 SaaS tools to coordinate a single seller. Here is how that stack maps to AgencyPro — and what you keep for the actual Amazon work.
| What you use today | Typical monthly cost (10 seats) | AgencyPro feature that replaces it |
|---|---|---|
| Jungle Scout (team seats for ops) | $120-$200 | Keep Helium 10 for research; AgencyPro handles tasks/ops |
| Asana / ClickUp / Monday | $110-$240 | Tasks, projects, ASIN-level templates |
| AgencyAnalytics for client reports | $80-$160 | Portal-based report delivery with narrative |
| HoneyBook / FreshBooks | $40-$90 | SOWs, e-signature, recurring retainers, PPC % billing |
| SuperOkay / ClientPortal.io | $40-$80 | Branded client portal and ASIN-level intake |
| Google Drive for listings and design assets | Included in Workspace | Per-client asset library with version history |
| Estimated total replaced | $390-$770/month | AgencyPro Pro at $79/month (flat) |
You typically keep: Helium 10, Amazon Seller Central, Amazon Ads API tools (Adtomic, Quartile, or similar), Pacvue or Skai for bid management, your design tools (Photoshop, Canva), and QuickBooks or Xero for accounting.
The Pricing Math for a 10-Person Amazon Agency
A worked example for the typical Amazon ops stack vs. AgencyPro's flat pricing. Excludes Helium 10, Seller Central, and bid management tools which stay the same on both sides.
Status quo: 10-person Amazon agency ops stack
- Jungle Scout (10 seats for ops): $129/mo
- Asana Premium (10 seats): $110/mo
- AgencyAnalytics: $129/mo
- HoneyBook Premium: $59/mo
- SuperOkay or ClientPortal.io: $59/mo
- PandaDoc for SOWs: $35/mo
Total: ~$521/month • $6,252/year
On AgencyPro
- AgencyPro Pro: $79/mo (flat, unlimited seats)
- Includes: projects, tasks, time tracking, invoicing, retainers, client portal, intake forms, SOWs, asset library
- Drop Jungle Scout duplicate seats (keep one shared license)
Total: $79/month • $948/year
Savings: ~$442/month, ~$5,304/year
The bigger lift is admin time recovered — typically 10-15 hours/week across the team. At a $70-$130 internal cost-per-hour that is usually a larger savings than the tool spend itself.
Migrating From Asana, ClickUp, or a Mixed Setup
Most Amazon agencies come to AgencyPro from one of three patterns. Here is what each move looks like.
Coming from Asana or ClickUp
Export your projects and tasks as CSV. Rebuild your top 3 templates: Full-Service Seller Central, PPC-Only, and Listing Sprint. Clone per client as you migrate. Most agencies move client-by-client over 3-4 weeks. Time tracking history stays in the old tool as archive.
Coming from Harvest + HoneyBook + AgencyAnalytics
Export time logs and active invoices. Recreate retainers in AgencyPro and start logging new entries there. Cancel AgencyAnalytics if you primarily used it for client report delivery (most teams find the portal-based delivery sufficient). Upload the most recent month of reports to the asset library.
Coming from a Google Sheet plus email setup
Easiest migration. Use AgencyPro's Amazon retainer templates as your starting point. Recreate each active seller from the sheet (typically 30-45 minutes per seller). Send portal invites. By week 2 most teams stop opening the spreadsheet entirely.
What Changes When You Track Every Amazon Deliverable
Amazon agencies using AgencyPro report shorter report cycles, fewer retainer disputes, and clearer visibility into which services drive the best margins.
Bill Listing Optimization Separately From PPC
Track keyword research, listing copy, A+ Content design, and image production as distinct line items so clients see the effort behind every ranking gain
Surface PPC Spend % Overages Before Cycle Close
When ad spend changes mid-month, % of spend management fees can drift. AgencyPro flags this so you can true up at month-end with data
Cut Report Assembly From Hours to Minutes
Upload Seller Central and Helium 10 exports directly to the portal instead of rebuilding TACoS decks every week
Protect Margins on Brand Registry and Case Work
Track unpredictable case-by-case work separately from retainer activities so you spot which clients consume disproportionate ops hours
Justify Higher Retainers With PPC Lift Data
Show clients the hours spent on bid optimization, search term harvesting, and negative keyword work — data that supports moving from 10% to 12% of spend
Eliminate Duplicate Status Update Requests
Clients check campaign performance, listing approvals, and case status through the portal instead of weekly status emails
Saved weekly on report prep
Retainer renewal rates
Average invoice creation time
Based on average results reported by agencies using AgencyPro
A Real Scenario: 10-Person Amazon Agency in San Diego
A 10-person Amazon agency focused on consumer goods and supplement brands, managing 16 seller retainers between $3K and $14K/month plus $450K/month combined ad spend. They came to AgencyPro from a ClickUp + Toggl + AgencyAnalytics + HoneyBook setup.
The challenge
Brand Registry case work was eating ops capacity but went uninvoiced. PPC % billing required manual reconciliation against Seller Central spend exports each month. The founder spent ~9 hours per month on a Google Sheet that mapped Toggl time to client retainers and PPC management %. Nobody had reliable margin data per service.
What changed in AgencyPro
- Time entries tagged by Amazon discipline (PPC, listings, design, case work, ops) per client.
- PPC retainers configured as base + % of spend with auto-accrual visibility throughout the month.
- Brand Registry cases tracked as separate tickets with hour totals visible at quarterly reviews.
- Service-level margin analysis showed PPC management cleared 64% margin while listing optimization cleared 38% on flat fees. They moved 4 listing retainers to per-ASIN pricing.
Measurable outcome (first 90 days)
- ~8 hours/week of leadership time freed from reconciliation.
- Tool spend reduced from ~$510/month to $79/month.
- Three listing retainer repricings added ~$2,900 MRR.
- ~$4,200 in previously absorbed Brand Registry case work got invoiced as scope expansion.
Scenario based on patterns reported by AgencyPro customers; specific numbers will vary by agency.
Is AgencyPro Right for Your Amazon Agency?
AgencyPro is built for Amazon agencies running multiple seller retainers with structured workflows. It is not the right tool for every team. Here is an honest read.
AgencyPro might NOT be the right fit if:
- •You're a solo Amazon consultant with 1-3 sellers. Lighter tools like HoneyBook or a spreadsheet will cover you without platform overhead.
- •You're a 100+ person enterprise Amazon agency. Workamajig, Kantata, or custom builds give you the resource allocation features large agencies need.
- •You only need PPC bid management software. Pacvue, Quartile, and Skai are purpose-built for that — AgencyPro is the agency ops layer around it.
- •You only do one-off listing audits. A simple invoicing tool plus Helium 10 alerts will cover project-only work.
- •You need deep Amazon Marketing Cloud or DSP integration. Pacvue, Skai, or your DSP's own tooling handle that layer.
AgencyPro is a great fit if:
- •You run an Amazon agency with 5-40 seller retainers. Structured intake, PPC % billing, and listing tracking in one place.
- •Your listing and case work retainers are bleeding margin. Track logged hours by discipline and surface overages before they grow.
- •You spend hours each month reconciling PPC % billing. Built-in % of spend tracking with month-end true-up reporting.
- •You handle PPC, listings, design, and case work in the same retainer. Separate discipline categories let you measure margin per service.
- •You want sellers to self-serve on TACoS and case status. A branded portal cuts "what's our ACoS this week?" emails.
Frequently Asked Questions
Get answers to common questions about our platform.
How does AgencyPro handle PPC management as a percentage of ad spend?
Configure each retainer with a base fee plus a % of spend component. Time entries log against PPC management hours. When ad spend changes mid-month — common during Prime Day or Q4 — the platform shows the running % calculation so end-of-month invoicing reflects actual spend with no math arguments.
Can I organize work across multiple marketplaces (US, CA, UK, DE, JP)?
Yes. Each client workspace can have sub-projects per marketplace. Time entries tag the marketplace automatically. Reporting rolls up to client level or drills down per marketplace — useful when a UK launch consumes 3x the hours of US for the same SKU.
How does the client portal handle TACoS and Buy Box reporting?
Upload Seller Central PPC exports, Helium 10 ranking data, and Buy Box ownership reports as recurring uploads to the portal. Pair each with a written narrative explaining TACoS movement and what is being adjusted. Clients see live data without you assembling slide decks every week.
What happens when clients request new ASIN launches beyond retainer scope?
Track the new launch as a separate ticket with its own estimate (typical: 8 hours for listing copy + design, 4 hours for PPC build, 2 hours for QA). Approved overage hours auto-roll into the next invoice with line-item detail. Clients see exactly what they paid for and when.
How do I manage Brand Registry and case work without it eating margin?
Each case is a tracked ticket with hours logged. After two quarters of data you see which clients consume disproportionate case hours. Two paths: build a case allowance into the retainer (e.g., 4 hours/month included), or invoice case work as billable overage. The data lets you choose intentionally.
Does AgencyPro replace Helium 10, Jungle Scout, or Amazon Seller Central?
No — and intentionally. AgencyPro is for agency ops: time tracking, retainers, client portal, invoicing, approvals. You keep your Amazon stack (Helium 10 for research and PPC management, Jungle Scout for product research, Seller Central for the actual seller account). AgencyPro is the agency-side ops layer.
How do I bill for FBA logistics consulting and reimbursement claim work?
Configure separate categories for FBA consulting (storage optimization, removal orders, lost inventory analysis) and reimbursement claim work. Log hours against each. Some agencies charge flat fees plus % of reimbursements recovered; AgencyPro tracks both cleanly.
Can I demonstrate ROI from PPC and listing optimization to justify rate increases?
Track TACoS, organic ranking, and revenue before and after each initiative. Quarterly reviews surface dollars in revenue lift produced per hour billed. This data supports moving from $4K retainers to $8K retainers or transitioning flat retainers to performance-fee structures on proven accounts.
Resources for Amazon Agencies
Guides, templates, and tools to help you run a more profitable Amazon agency.
Agency Metrics Dashboard
Track the KPIs that matter most for Amazon agency success.
How to Prevent Scope Creep
Keep Amazon retainers profitable by managing scope.
Retainer Pricing Calculator
Price your Amazon retainers profitably.
Profit Margin Calculator
See which Amazon services drive the best margins.
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