Paid Media Management Without the Billing Headaches
Ad account audits, bid optimization, creative testing, budget pacing — your PPC work is complex. AgencyPro tracks each activity type and converts logged hours into accurate management fee invoices.
Group client accounts by platform — Google Ads, Meta, LinkedIn, TikTok — with separate budget trackers and optimization task lists per platform. No more switching between spreadsheets to check account status.
Bid management takes 20 minutes a day per account, but creative testing can burn 3 hours in a single session. Log time against keyword research, bid adjustments, ad copy A/B tests, audience builds, and landing page reviews to see the true cost of managing each account.
Configure billing as a percentage of monthly ad spend, a flat management fee, or a hybrid. The system calculates fees based on reported spend and generates invoices with transparent fee breakdowns.
Clients want one number: "What did I get for my ad spend?" Deliver ROAS summaries, CPA breakdowns, and conversion funnel data alongside budget pacing in their portal. They see performance and spend in one view instead of requesting platform exports.
Compare management hours against fee revenue per account. Identify high-maintenance accounts that need repricing and low-effort accounts where you can take on additional platform work.
Clients request new campaigns, budget increases, or platform additions through structured forms that capture objectives, targeting criteria, and spend limits upfront.
From Account Audit to Fee Invoice in Four Steps
The typical PPC engagement runs from initial account restructuring through ongoing optimization cycles. Here is how AgencyPro supports each phase with built-in tracking and billing.
Account Audit & Campaign Architecture
Review existing ad accounts, restructure campaigns for performance, define target CPA/ROAS goals, and document the management agreement
Optimize Bids, Audiences & Creative
Run daily bid adjustments, test new audience segments, rotate ad creatives, and log every optimization action with time tracked per activity
Deliver Spend & Performance Reports
Upload monthly ROAS, CPA, and conversion data alongside budget pacing summaries so clients see exactly where their ad dollars went
Calculate Fees & Invoice
Auto-calculate management fees from reported ad spend (percentage model) or reconcile hours against flat-fee agreements, then send itemized invoices
What Accurate Fee Tracking Means for Paid Media Margins
PPC agencies that track optimization hours against management fees discover exactly which accounts are profitable — and which need repricing.
Separate Optimization Hours from Reporting Hours
Bid management and creative testing are billable optimization work. Report building is overhead. Tracking them separately reveals your true cost of service delivery.
Auto-Calculate Percentage-of-Spend Fees
Enter the month's ad spend per client, and the system computes your management fee, compares it to any minimum fee floors, and generates the invoice line items.
Deliver Spend Accountability to Clients
Clients see where their ad budget was allocated across platforms and campaigns. Transparent spend reporting reduces disputes and builds confidence in your management.
Flag New Platform Requests as Billable Scope
Client asks to add TikTok Ads to their Google-only agreement. That is a new platform with its own learning curve and setup time. The system captures the request, estimates the additional management hours, and presents it as a scope change before your team starts the work.
Know Which Flat-Fee Accounts Are Underwater
A $2,000/month flat fee sounds profitable until you realize the account needs 30 hours of optimization. Historical hour logs per account reveal which clients cost more to serve than they pay — giving you leverage at renewal.
Reduce the Back-and-Forth on Budget Changes
Clients submit budget increase or reallocation requests through intake forms with approval workflows, replacing email threads that delay campaign adjustments.
Avg monthly ad spend managed per agency
Saved weekly on fee calculations
Invoice accuracy
Based on average results reported by agencies using AgencyPro
Is AgencyPro Right for Your PPC Agency?
AgencyPro is built for PPC agencies running multiple paid-media accounts with monthly retainers, percentage-of-spend models, or hybrid pricing. Here is when it fits and when another tool is a better choice.
AgencyPro might NOT be the right fit if:
- •You're a solo PPC consultant with 1-3 clients. HoneyBook, Bonsai, or even a simple invoicing tool plus Google Sheets handle the basics without platform overhead.
- •You're a 100+ person enterprise paid media agency. Workamajig, Kantata, or Adobe Workfront integrate with enterprise finance, billing, and resource planning at scale.
- •You only need ad-management and reporting dashboards. AgencyAnalytics, Whatagraph, NinjaCat, or Looker Studio are purpose-built for live PPC dashboards and connect directly to ad platforms.
- •You bill purely on percentage of spend without time tracking. A simpler invoicing tool may be enough if you never track agency hours against accounts.
- •You need automated bid management or scripts. AgencyPro is for client-facing ops, not bid algorithms. Use Optmyzr, Adalysis, or built-in platform tools.
AgencyPro is a great fit if:
- •You run a PPC agency with 5-50 paid accounts. Centralized intake, time tracking, and invoicing across all accounts in one platform regardless of pricing model.
- •Some accounts are silently unprofitable. Track optimization hours against management fees to surface which accounts need repricing or off-boarding.
- •You bill across flat retainer, % of spend, and hybrid. One platform handles all three models rather than juggling separate invoicing tools for different deal types.
- •You want clients to self-serve on requests and creative. Branded portal cuts status-update emails and lets clients submit ad creative, copy, and budget changes in structured forms.
- •You need profitability data per account. Per-account margin tracking helps you decide which accounts to grow, which to reprice, and which to exit cleanly.
Frequently Asked Questions
Get answers to common questions about our platform.
How does AgencyPro help PPC agencies manage client ad accounts?
AgencyPro centralizes all your PPC client management in one portal. Organize accounts by platform (Google Ads, Meta, LinkedIn, TikTok), track campaign status, log optimization tasks, and share performance reports. Clients see exactly what work is being done on their accounts without constant email updates.
Can I track time separately for different PPC activities?
Yes. Log bid management, creative production, landing page work, and strategy calls as separate categories. Set per-activity rates so you know exactly what each service costs you to deliver. Most PPC agencies find that creative testing eats far more hours than bid management — data that changes how you scope proposals.
How does billing work for percentage-of-spend management fees?
Set up billing based on a percentage of ad spend, flat monthly management fees, or hybrid models. Track actual ad spend per client and automatically calculate management fees. Invoice for additional campaign builds or platform onboarding separately.
How does the client portal help with PPC reporting?
Share monthly performance reports, ROAS data, conversion metrics, and spend breakdowns through the secure client portal. Clients access their reports 24/7 and view trends over time. This reduces report delivery time and increases client confidence in your management.
What happens when clients request additional campaigns beyond their agreement?
Track additional campaign builds, new platform onboarding, and extra optimization work separately. The platform documents what was requested, the time spent, and generates invoices for out-of-scope work. This eliminates disputes and ensures you get paid for all PPC work.
Can I manage Google Ads, Meta Ads, and other platforms for the same client?
Organize campaigns by platform within each client portal. Track time, performance, and costs separately for Google Ads, Meta Ads, LinkedIn, TikTok, and other channels. This is perfect for multi-platform PPC management.
How does AgencyPro help PPC agencies scale?
By automating management fee billing, organizing campaign requests, and automating reporting, PPC agencies typically save 10-15 hours per week on admin tasks. This time can be reinvested in campaign optimization or onboarding new clients.
Can I track ad spend budgets and alert clients about pacing?
While AgencyPro doesn't connect directly to ad platforms, you can log monthly budgets, track spend data, and share budget pacing reports through the client portal. Many agencies use this to keep clients informed about spend allocation and performance.
How do I handle PPC clients on retainer vs. project pricing?
Support both models easily. Set up monthly retainers with hour tracking for ongoing management, or create project-based invoices for one-time audits, campaign builds, or account restructuring. The platform adapts to any PPC billing model.
Can I show clients proof of the work being done on their accounts?
Yes, Detailed time logs, task histories, and optimization notes give clients full visibility into what your team is doing. This transparency builds trust, reduces "what are you working on?" questions, and helps justify your management fees.
Resources for PPC Agencies
Guides, templates, and tools to help you run a more profitable PPC agency.
Agency Pricing Models Guide
Learn different pricing models including percentage-of-spend and flat-fee structures.
Profit Margin Calculator
Calculate your ideal margins for PPC management services.
How to Prevent Scope Creep
Master scope management and protect your PPC retainer margins.
Billable Hours Calculator
Track and optimize billable hours across your PPC team.
How to Scale Your Agency
Proven strategies for growing your PPC agency sustainably.
Performance Marketing Agencies
Broader performance marketing features including paid social and display.