Free Pricing Resource

Agency Pricing Toolkit

Pricing Templates, Rate Cards & Proposal Frameworks

A collection of pricing templates, rate cards, and proposal frameworks to help you price services confidently and win more business.

Price with confidence using proven frameworks
Create professional rate cards quickly
Structure proposals that convert
Align pricing with value delivered
Service rate card template
Proposal pricing framework
Package pricing structure
Retainer pricing worksheet

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All Pricing Templates

Ready-to-use templates you can customize for your agency

1Rate Cards & Pricing Sheets

Service Rate Card Template

Customizable

Professional rate card for agency services.

Deliverables:

  • Hourly rates by role
  • Package prices
  • Retainer tiers
  • Add-on services
  • +1 more...
Timeline: Ongoing reference

Ideal for: Agencies standardizing pricing across team

Package Pricing Worksheet

Customizable

Structure and price service packages.

Deliverables:

  • Good/Better/Best framework
  • Deliverable mapping
  • Margin calculation
  • Upsell paths
Timeline: Setup + quarterly review

Ideal for: Agencies moving to productized services

2Proposal Frameworks

Investment Presentation Framework

Customizable

Present pricing as value, not cost.

Deliverables:

  • ROI section template
  • Value justification
  • Payment options
  • Guarantee language
Timeline: Per proposal

Ideal for: Agencies closing higher-ticket projects

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