Agency pricing toolkit
15 Editable Service Package Templates
Free agency pricing toolkit: an Excel rate card, retainer tier and package pricing workbook, 15 editable service package templates and a printable PDF.
The package templates are free on this page. For the Excel workbook (rate card, retainer tiers and all 15 packages priced from your costs) plus a printable PDF, enter your email.
Rate card and proposal pricing outlines
What each pricing document should contain. The Excel workbook builds the rate card and prices every package; the 15 editable package templates are further down this page.
1Rate Cards & Pricing Sheets
Service rate card template
Professional rate card for agency services.
Deliverables:
- Hourly rates by role
- Package prices
- Retainer tiers
- Add-on services
- +1 more...
Ideal for: Agencies standardizing pricing across team
Package pricing worksheet
Structure and price service packages.
Deliverables:
- Good/Better/Best framework
- Deliverable mapping
- Margin calculation
- Upsell paths
Ideal for: Agencies moving to productized services
2Proposal Frameworks
Investment presentation framework
Present pricing as value, not cost.
Deliverables:
- ROI section template
- Value justification
- Payment options
- Guarantee language
Ideal for: Agencies closing higher-ticket projects
Related guides and tools
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Improve visibility in local search results.
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