Best agency dashboard software in 2026: 7 tools compared
Agency dashboard software puts the numbers you check every week on one screen. For agencies that covers two jobs: client dashboards built from marketing data, and internal dashboards for delivery, revenue and workload. This guide compares 7 tools by the job they fit, what they cost and where they fall short.
Disclosure: AgencyPro is our product. It covers internal dashboards only and does not pull marketing data, so most agencies that need client dashboards should look at the other tools here.
How we compared these tools
This shortlist is based on each vendor's published features and pricing, checked October 13, 2026. It is not a hands-on test or a scored ranking, and the list order is not a ranking.
What we recorded for each tool
- Job: client marketing dashboards, internal operations, or office screens.
- Data sources: published integration count and support for custom data (SQL, APIs, spreadsheets).
- Pricing model: per client, per data source, per seat or by number of dashboards.
- White-label: which plan or add-on puts dashboards on your domain and brand.
- Sharing: scheduled email, client logins, mobile apps or TV screens.
Where AgencyPro fits
AgencyPro's dashboard and Reports area use data already in the platform: requests, invoices, services and, on Pro and Plus, tracked time. There are no marketing connectors (GA4, ads, SEO).
Team performance and profitability reports are on the Plus plan. If your dashboard problem is client marketing results, AgencyPro is the wrong tool for that job.
Prices change. Confirm them on each vendor's pricing page before you buy.
Quick picks by use case
Databox
Free plan, 130+ integrations, goals and native mobile apps. White-label is an add-on on lower Agency tiers.
AgencyPro
Our product. Dashboard and reports from requests, invoices and time, with profitability reports on Plus.
AgencyAnalytics
$20 per client per month (annual), with a white-labeled portal and custom domain for each client.
Data Studio
Formerly Looker Studio. Free, with scheduled PDF delivery. Enough for a few Google-heavy clients.
Klipfolio
Connects to SQL databases, REST APIs and FTP. Unlimited users on every tier.
Geckoboard
Screen dashboards and scheduled sharing to Slack, Teams and email, from $79/mo.
Agency dashboard tools compared
| Tool | Starting Price | Pricing Model | Best For |
|---|---|---|---|
1Databox | Free plan; Agency plans from $79/mo | Tiers by users and data sources; white-label is an add-on on lower Agency tiers | Custom KPI dashboards, goals and mobile scorecards |
2AgencyPro Our Product | $39/mo (Basic, 1 seat) | Plan + extra seats ($15-$30/mo) | Internal dashboards built from requests, invoices and time |
3AgencyAnalytics | $20 per client/mo (billed annually) | Per client; unlimited staff users | White-labeled marketing dashboards per client |
4Klipfolio | $140/mo ($120/mo annual), Klips Base | Tiers by dashboards and refresh rate; unlimited users | Dashboards from SQL, APIs and custom data |
5Whatagraph | From €999/mo (Max, billed annually) | Credits, 1 credit per data source | Larger agencies with many blended data sources |
6Geckoboard | $79/mo (Essentials) | Tiers by dashboards, editors and screens; unlimited viewers | Office TV screens and live team KPIs |
7Data Studio (formerly Looker Studio) | Free; Pro $9/user/project/mo | Free; Pro per user per project | Free dashboards on Google data |
From each vendor's pricing page on October 13, 2026. Monthly billing unless noted.
The 7 dashboard tools in detail
1. Databox
For agencies that design their own KPI views across marketing and sales data
Databox connects to 130+ tools and lets you build dashboards with a drag-and-drop designer, custom metrics, goals and scorecards. Native iOS and Android apps show dashboards, goals and alerts on a phone, which suits owners who check numbers away from a desk.
There is a free plan (1 user, 3 data sources, 1 dashboard). Agency plans start at $79/mo, include unlimited users and grow with client accounts and data sources. White-labeling is an add-on on the lower Agency tiers ($80/mo on the pricing page), so add it to the budget if clients will log in. Building custom dashboards takes more setup than template-led tools.
Pros
- • 130+ integrations
- • Free plan to try the builder
- • Goals, scorecards and alerts
- • Native iOS and Android apps
- • Unlimited users on Agency plans
Cons
- • White-label is a paid add-on below the top Agency tier
- • Cost grows with client accounts and data sources
- • Custom dashboards take setup time
- • No view of agency operations (requests, time, margin)
Verdict: A strong choice for custom marketing and sales KPI dashboards. Budget for white-label and plan setup time.
Starting price: Free plan; Agency plans from $79/mo
2. AgencyPro
For agencies that want a dashboard of their own delivery and revenue, inside the tool that runs the work
AgencyPro is not a Databox replacement. It is an agency operations platform (client portal, requests, projects, invoicing), and its dashboard and Reports area use the data your team already records there. Every plan includes a drag-and-drop dashboard and request, revenue and invoice reports. Time tracking and timesheet reports are on Pro. Team performance reports (completion rates, response times per person) and profitability reports (revenue against time per client and service) are on Plus.
Because the data is already in the platform, there are no connectors to set up. The tradeoff is that AgencyPro has no marketing data connectors, so it cannot show clients their GA4, ads or SEO results. Pricing: Basic is $39/mo with 1 seat. A 5-person team on Plus, which includes profitability reports, pays $149 + 4 x $30 = $269/mo.
Pros
- • Dashboard and request, revenue and invoice reports on every plan
- • No connectors to maintain for operational data
- • Profitability and team performance reports (Plus)
- • Same platform runs the portal, requests, time and invoicing
- • CSV exports of requests, clients and services
Cons
- • No marketing data connectors (GA4, ads, SEO)
- • Fewer chart and layout options than dedicated dashboard tools
- • Profitability reports need Plus; time tracking needs Pro
- • Seats cost extra ($15-$30/mo each by plan)
- • Only useful if you run delivery in AgencyPro
Verdict: A fit for internal operations dashboards if you run delivery in AgencyPro. Pair it with a marketing dashboard tool for client results.
Starting price: $39/mo (Basic, 1 seat; extra seats $15/mo)
3. AgencyAnalytics
For marketing agencies that want a branded dashboard for every client
AgencyAnalytics is built for marketing agencies. Each client gets unlimited dashboards and reports, a white-labeled client portal on your custom domain, report scheduling and approvals, and access to 85+ integrations, including Google Search Console, GA4, Semrush, Ahrefs and the main ad and social platforms.
Pricing is $20 per client per month billed annually, with unlimited staff and client users and a 14-day trial. Ten clients cost $200/mo; fifty cost $1,000/mo, with volume pricing from 25 clients. Rank tracking is a paid add-on. It does not cover agency operations such as time, requests or invoicing.
Pros
- • White-labeled portal and custom domain with every client
- • 85+ marketing integrations
- • Report scheduling and approvals
- • Unlimited staff users
Cons
- • Cost grows with every client you add
- • Rank Tracker is a paid add-on
- • Built for marketing data, not custom databases
- • No agency operations metrics
Verdict: The most direct option for branded client marketing dashboards. Do the per-client math at your client count.
Starting price: $20 per client per month, billed annually
4. Klipfolio
For agencies whose data lives in databases, APIs or spreadsheets
Klipfolio connects to SQL databases (MySQL, PostgreSQL, MSSQL and others), REST APIs, FTP/SFTP and Google Sheets, plus 130+ pre-built integrations. That makes it a fit when your KPIs come from a client's own database or a custom API that marketing dashboard tools do not cover. PowerMetrics is a separate Klipfolio product with its own pricing.
Klips plans are priced by number of dashboards and refresh rate, with unlimited users on every tier. Base is $140/mo ($120/mo billed annually) for 3 dashboards with a 4-hour refresh. A custom domain ($90/mo) or the White-Label Bundle ($299/mo) are add-ons, billed annually. Expect a data-savvy person to build and maintain the dashboards.
Pros
- • SQL, REST API and FTP data sources
- • Unlimited users on every tier
- • 14-day trial, no card required
- • Fits KPIs that standard connectors cannot model
Cons
- • Base plan includes only 3 dashboards
- • White-label costs extra ($90-$299/mo)
- • Needs someone comfortable with data modeling
- • Slower refresh on lower tiers
Verdict: Worth it when your data is custom. If your stack is standard marketing tools, a template-led tool is faster.
Starting price: $140/mo, or $120/mo billed annually (Klips Base)
5. Whatagraph
For larger agencies blending many data sources into branded client reports
Whatagraph combines marketing data from many sources, with data groups and blends, white-label reports, monitoring and alerting, and AI agents listed on its Max plan. Both plans include unlimited users and unlimited reports.
Pricing has moved upmarket: Max starts at €999/mo billed annually, and usage is counted in credits, with each connected data source costing 1 credit. A custom report domain is an add-on on Max and included on Prime, which is quote-based. The pricing page is demo-led and does not list a free trial.
Pros
- • Data blends across sources
- • White-label reports on both plans
- • Monitoring and alerting
- • Unlimited users and reports
Cons
- • Highest entry price on this list (from €999/mo, annual)
- • Cost grows with every connected source
- • Custom domain is an add-on on Max
- • No self-serve trial listed
Verdict: For larger agencies with many sources per client and the budget for an annual contract. Smaller agencies will find lower-priced options above.
Starting price: From €999/mo, billed annually (Max)
6. Geckoboard
For teams that want live KPIs on an office TV or in Slack
Geckoboard is built for internal team dashboards. It connects to 90+ data sources, shows dashboards on TV screens, and shares them on a schedule to Slack, Microsoft Teams and email. Viewers are unlimited on every plan.
Essentials is $79/mo with 2 dashboards, 1 editor and 1 screen; extra dashboards cost $24 and extra editors or screens $20 each. Performance is $319/mo for 20 dashboards. The pricing page does not list white-label client portals, so it is a team display tool rather than a client reporting tool.
Pros
- • Dashboards built for TV screens
- • Scheduled sharing to Slack, Teams and email
- • 90+ data sources
- • Unlimited viewers, 14-day trial
Cons
- • Only 2 dashboards on Essentials
- • White-label client reporting not listed
- • Extra editors and screens add cost
- • Less useful for fully remote teams
Verdict: Choose it for live team screens and Slack updates. Look elsewhere for client dashboards.
Starting price: $79/mo (Essentials)
7. Data Studio (formerly Looker Studio)
For agencies whose client data is mostly in Google products
Google renamed Looker Studio back to Data Studio in April 2026; existing reports carried over. It is free for creators and viewers, connects directly to Google Analytics, Google Ads, Search Console, Sheets and BigQuery, and can email a PDF of a report on a schedule. Reports can also be embedded on a web page.
Google lists more than 1,300 community connectors for other sources, many of them paid third-party products, which is where the free price stops being free. Data Studio Pro ($9 per user per project per month) adds team content management and Google Cloud support. Google does not offer hosting reports on your own domain, and each client dashboard is set up by hand.
Pros
- • Free for creators and viewers
- • Direct Google product connectors
- • Scheduled PDF email delivery
- • Embeddable reports
Cons
- • Many non-Google connectors are paid third-party products
- • No reports on your own domain
- • Manual setup for each client
- • Support and team management need Pro
Verdict: A sensible start for a few Google-heavy clients. Revisit when non-Google sources and client count grow.
Starting price: Free (Pro $9 per user per project per month)
Which dashboard tool fits your agency
You run Google Ads and GA4 for a few clients
Start with Data Studio. It is free and connects to Google data directly.
You are a marketing agency and clients expect a branded login
Compare AgencyAnalytics (per client, white-label included) with Databox (white-label add-on).
Your KPIs come from databases or custom APIs
Look at Klipfolio, or Databox if most sources have native connectors.
Your problem is turnaround, workload or which clients make money
AgencyPro reports on requests, revenue and, on Plus, profitability. Marketing dashboard tools do not see this data.
You want KPIs on a screen in the office
Use Geckoboard. Its dashboards are designed for TV display.
You need both client and internal dashboards
Use two tools: a marketing dashboard tool for clients, and your operations platform for the agency itself.
How to choose your dashboard tool
1. Is this for clients or internal use?
Client dashboards: AgencyAnalytics, Databox, Whatagraph, Data Studio. Internal operations: AgencyPro. Office screens: Geckoboard.
2. Where does your data live?
Mostly Google: Data Studio. Mixed marketing platforms: AgencyAnalytics or Databox. Databases and custom APIs: Klipfolio.
3. What will it cost at your client count?
AgencyAnalytics charges per client ($20/client/mo on annual billing, so 15 clients is $300/mo). Databox and Whatagraph grow with data sources and accounts. Klipfolio grows with dashboards. Price your real client and source count, not the starting price.
4. Is white-label a hard requirement?
Included per client on AgencyAnalytics; an add-on on Databox (lower Agency tiers), Klipfolio and Whatagraph Max (custom domain). Not offered on Data Studio or Geckoboard.
5. Who will build the dashboards?
Non-technical team: template-led tools such as AgencyAnalytics. Marketing ops person: Databox. Someone comfortable with SQL and APIs: Klipfolio.
Sources and date checked
Vendor prices, plan limits and features on this page come from each vendor's own pricing or product page, checked October 13, 2026. AgencyPro plans and features come from our pricing page. If a vendor has changed its pricing since then, its own page is the current source.
Frequently asked questions
What is agency dashboard software?
Agency dashboard software shows the numbers you check every week on one screen. Agencies use it for two different jobs. Client dashboards pull marketing data (GA4, ad platforms, SEO, social) to show results to clients. Internal dashboards show the agency's own health: open requests, turnaround, revenue, time and margin. Databox, AgencyAnalytics, Whatagraph and Data Studio are built for the first job. AgencyPro covers the second job with data that is already in the platform, and it does not pull marketing data.
How much does agency dashboard software cost?
As of October 2026: Data Studio is free (Pro is $9 per user per project per month). Databox has a free plan, and its Agency plans start at $79/mo. AgencyAnalytics is $20 per client per month billed annually, so 10 clients cost $200/mo. Geckoboard Essentials is $79/mo. Klipfolio Klips Base is $140/mo, or $120/mo billed annually. Whatagraph Max starts at €999/mo billed annually. AgencyPro Basic is $39/mo for 1 seat, and each extra seat costs $15 to $30/mo depending on the plan.
Databox vs AgencyAnalytics: which fits an agency better?
AgencyAnalytics prices per client and includes a white-labeled client portal, custom domain and report scheduling with every client, so it suits marketing agencies that want branded dashboards for each client with little setup. Databox has a free plan, a drag-and-drop dashboard builder, goals, scorecards and native mobile apps, which suits agencies that design custom KPI views. On Databox, white-labeling is an add-on on the lower Agency tiers, so price it in if clients will see the dashboards.
Is Data Studio (formerly Looker Studio) good enough?
Often, yes. Google renamed Looker Studio back to Data Studio in April 2026. It is free, connects to Google products directly, lists more than 1,300 community connectors, and can email a PDF of a report on a schedule. The tradeoffs: many non-Google connectors are paid third-party products, each client dashboard is built by hand, and Google does not offer hosting reports on your own domain. It is a sensible start for a few Google-heavy clients.
What is the difference between client dashboards and operational dashboards?
Client dashboards show clients their results, such as traffic, conversions, ad spend and ROAS. Operational dashboards show the agency its own health, such as request volume, turnaround, revenue by service and time spent per client. Mixing the two in one view usually serves neither audience. Pick a marketing dashboard tool for the first, and run the second from the system your team already works in.
Can I white-label dashboards for clients?
Yes, at different prices. AgencyAnalytics includes a white-labeled portal and custom domain with every client. Databox sells white-labeling as an add-on on its lower Agency tiers. Whatagraph includes custom branding, with a custom report domain as an add-on on Max. Klipfolio sells a custom domain ($90/mo) or a White-Label Bundle ($299/mo) as add-ons, billed annually. Geckoboard and Data Studio do not list white-label client hosting. AgencyPro brands the client portal with your domain on every plan; removing its "Powered by" label requires Plus.
How many integrations do I need?
Fewer than the headline numbers suggest. Write down the sources you report on for every client today, such as GA4, Google Ads, Meta Ads, Search Console and your CRM, then check that each one is a native connector on the plan you would buy and how often it refreshes. A long integration list matters less than those few connectors working well.
Does AgencyPro replace Databox?
No. Databox builds dashboards from marketing and sales data through its integrations. AgencyPro is an agency operations platform whose dashboard and reports use the requests, invoices and time already recorded in it. If you need client marketing dashboards, use Databox, AgencyAnalytics or Data Studio, and use AgencyPro for running and reporting on delivery.
Need a dashboard for the agency itself?
AgencyPro's dashboard and reports show requests, turnaround and revenue on every plan, timesheets on Pro, and profitability and team performance on Plus, in the same platform that runs your client portal and invoicing. For client marketing dashboards, use one of the other tools above.
14-day free trial • No credit card required