Best Reporting Tools for Agencies (2026)

AgencyAnalytics is purpose-built for marketing agencies. It aggregates data from 70+ sources including Google Analytics, Google Ads, Meta, LinkedIn, SEO tools, and more. Agencies build white-label dashboards and reports that clients access via branded links. The platform supports automated scheduling, PDF reports, and client-facing dashboards with custom branding and domains.

The template library includes pre-built reports for SEO, PPC, social media, and email marketing. Agencies can customize layouts, add custom metrics, and schedule reports to send automatically. White-labeling is thorough—logos, colors, custom domains, and no AgencyAnalytics branding visible to clients. The platform also includes SEO and link building tools, making it a broader marketing suite.

Pricing starts at $49/month and scales with the number of campaigns. AgencyAnalytics is one of the most popular agency-specific reporting tools. It suits marketing agencies that need deep data integration and professional white-label reports. Setup requires connecting data sources and configuring templates, but the result is a polished, automated reporting workflow.

Whatagraph offers cross-channel marketing reporting for agencies. The platform connects to 40+ sources including Google Analytics, ads platforms, social media, and SEO tools. Agencies create customizable reports and dashboards with drag-and-drop builders. White-label options include custom branding and client access links.

Whatagraph excels in visual report design—reports look polished and professional. Automated scheduling sends reports to clients on your chosen cadence. The platform supports multiple clients with separate workspaces. PR agencies appreciate the ability to track coverage and mentions alongside digital metrics. Pricing is on the higher end; the Professional plan starts around $199/month.

The platform suits established agencies with budget for dedicated reporting. The UI is intuitive, and setup is manageable with good documentation. For agencies needing sophisticated cross-channel reporting and strong design flexibility, Whatagraph is a solid choice.

DashThis provides automated dashboards for digital marketing agencies. The platform connects to Google Analytics, Google Ads, social platforms, and other sources. Agencies build dashboards with drag-and-drop widgets, then share them with clients via links or schedule automated emails. White-label options are available on higher plans.

DashThis is affordable compared to enterprise alternatives. The interface is straightforward, and setup is relatively quick. Dashboards can be shared as live links or exported to PDF. The platform focuses on marketing metrics—traffic, conversions, ad performance. For agencies needing simple, cost-effective reporting, DashThis is a good fit.

Pricing starts at $33/month. Some features (e.g., white-label) require higher tiers. DashThis suits small to mid-size agencies that don't need 50+ integrations. Support and documentation are adequate.

Databox offers 100+ native integrations for data sources, making it one of the most comprehensive reporting tools. Agencies build custom dashboards and connect virtually any metric—marketing, sales, product, custom APIs. The flexibility appeals to agencies with diverse client needs and non-standard data sources.

Dashboards can be shared with clients, scheduled, and white-labeled. Databox supports custom metrics, calculations, and goals. The platform is powerful but has a learning curve. It suits agencies that need to report on varied data—not just marketing—and those comfortable with more advanced configuration.

Pricing starts around $72/month. Higher plans add more data sources and advanced features. Databox is a strong choice for agencies that outgrow simpler tools and need flexibility. Support is available with various plan levels.

Google Looker Studio (formerly Data Studio) is free and connects natively to Google products—Analytics, Ads, Search Console, YouTube, and more. Agencies build dashboards with a drag-and-drop interface and share them via links. Dashboards update automatically as data refreshes.

The main limitation is branding—Looker Studio reports show 'Looker Studio' branding, and custom domains aren't supported in the same way as paid tools. For agencies on a tight budget or those serving clients who don't mind Google branding, it's a capable solution. Agencies can use Looker Studio for internal reporting and supplement with white-label tools for client-facing deliverables.

Looker Studio is free. Third-party connectors (e.g., for Meta, LinkedIn) may require paid connectors. For Google-centric reporting, Looker Studio is hard to beat on cost. For white-label client reports, consider paid alternatives.

Klipfolio (now part of Insightsoftware) offers flexible KPI tracking and dashboard building. The platform supports 100+ integrations and allows custom metric formulas. Agencies build dashboards tailored to specific client needs. White-label and client sharing are available.

Klipfolio suits agencies that need custom calculations and non-standard metrics. The learning curve is moderate. The platform has evolved through acquisition; some users report changes in product focus. For agencies needing flexible, formula-driven dashboards, Klipfolio remains a solid option.

Pricing starts around $49/month. Klipfolio appeals to data-savvy agencies that want to build custom dashboards beyond standard templates. Support and documentation vary.

Supermetrics pulls marketing data into spreadsheets (Google Sheets, Excel) and data warehouses. Rather than a dashboard builder, it's a data integration tool. Agencies use it to automate data pulls for custom reports or to feed Looker Studio, Tableau, or other BI tools. It supports 50+ sources including Google, Meta, LinkedIn, and SEO platforms.

Supermetrics suits agencies that prefer to build reports in spreadsheets or use external BI tools. The data flows automatically on a schedule. For white-label client reports, you'd combine Supermetrics with another tool (e.g., export to Looker Studio or a reporting platform). Supermetrics excels at 'get my data where I need it' rather than end-to-end reporting.

Pricing starts around $99/month. Supermetrics is valuable for agencies that want maximum flexibility and control over reporting logic. It requires more setup than turnkey reporting tools.

ReportGarden provides white-label reporting for marketing agencies. The platform connects to Google Analytics, Ads, social platforms, and SEO tools. Agencies create reports with templates and schedule automated delivery. White-label options include custom branding and client access.

ReportGarden focuses on SEO and PPC reporting. The interface is straightforward. Pricing starts around $99/month. The platform suits marketing agencies that want white-label reports without the complexity of enterprise tools. Integrations cover major platforms but may be fewer than AgencyAnalytics or Databox.

ReportGarden is a solid mid-tier option. It offers good value for agencies that need white-label marketing reports without extensive customization. Support is available.

Swydo offers automated report templates for PPC and SEO agencies. The platform connects to Google Ads, Analytics, Search Console, and social ad platforms. Reports are generated automatically with pre-built templates. White-label options are available on higher plans.

Swydo is affordable, with pricing starting around $25/month. The focus is on quick, template-driven reports rather than highly custom dashboards. Agencies that send standardized monthly reports to many clients appreciate the automation and low cost. For complex or highly custom reporting, other tools may suit better.

Swydo suits PPC and SEO agencies with straightforward reporting needs. Setup is quick. The platform is a good entry-level option for agencies building their reporting workflow.