For Marketing Agencies
Basecamp's simplicity is its selling point — but marketing agencies need depth. Campaign management, retainer billing, time tracking, and client approval workflows go far beyond what Basecamp was designed to handle. AgencyPro provides the operational depth marketing agencies need without the complexity of enterprise tools.
Where Basecamp Falls Short
- Basecamp has no time tracking — arguably the most critical feature for agencies that bill by the hour or retainer
- No invoicing, billing, or financial management of any kind
- Simple to-do lists can't represent complex marketing campaign workflows with dependencies and milestones
How AgencyPro Solves It
Agency Depth Without Enterprise Complexity
AgencyPro provides the operational features marketing agencies need — campaign management, time tracking, retainer billing, client portals — with an interface that's nearly as easy to use as Basecamp.
Time Tracking & Billing
The biggest gap in Basecamp for agencies. AgencyPro includes native time tracking, retainer management, and invoicing — features agencies can't operate without.
Key Features for Marketing Teams
- Campaign Management. Multi-phase marketing campaigns with milestones, team assignments, and deliverable tracking.
- Time Tracking. Native time tracking that Basecamp completely lacks — integrated with projects and billing.
- Retainer Billing. Retainer management and invoicing — the billing backbone of marketing agencies.