HighLevel (GoHighLevel) is a marketing platform built for agencies. It includes CRM and pipelines, a website and funnel builder, email and SMS marketing, calling, booking calendars, workflow automation, payments and a mobile app, with unlimited contacts and users on every plan. You can white-label the desktop web app, and Agency Pro adds SaaS mode for reselling the platform.
The right alternative depends on what you use it for. Agencies that resell marketing tools to local businesses need another reselling platform; agencies that mainly need CRM and email for one business can pay less; and agencies that deliver design, web or SEO work often need a delivery tool more than funnels and SMS. The eight tools below cover those cases.
Usage-based charges. Phone numbers, SMS, emails sent and premium AI are billed on top of the plan. You can rebill them to clients, but you have to manage it.
Add-on costs. The white-label mobile app is a $497/mo add-on, AI Employee plans cost $50 or $97 per sub-account per month, and SEO is $79/mo per sub-account.
More than a delivery agency needs. Agencies that deliver design, web or SEO work may use a small part of the platform while paying for funnels, SMS and calling, and still need somewhere to run projects and client approvals.
How we compared: on published features and pricing from each vendor's own site, checked Oct 14, 2026. We did not run hands-on tests or use ratings. AgencyPro is our product, so it is listed first, with its limits. Agiled is made by ZTABS, the company behind AgencyPro.
A direct replacement covers the main job agencies use GoHighLevel for. A partial replacement covers part of it, so you keep or add another tool for the rest. Prices are US list prices from each vendor's pricing page; confirm before you buy.
1. AgencyPro: best for delivery agencies (design, web, SEO, content) that need projects, portals and invoicing rather than funnels
AgencyPro is a client portal, project and billing tool for agencies. It replaces HighLevel only for client delivery: a branded portal with custom domain, projects and client requests, file proofing and approvals, and invoicing. On the sales side it lists an AI Chatbot that captures leads on your site (every plan) and a leads pipeline with intake forms (Pro). Its pricing page does not list a funnel or website builder, email or SMS marketing, calling, booking calendars or a reseller mode, so keep a marketing tool if you sell those services.
Key features
Branded client portal with custom domain, messaging, file storage and client onboarding (Basic)
Projects and client requests on Kanban and list views, with invoicing through Stripe or PayPal (Basic)
AI Assistant, Agents and a Chatbot you embed on your site to capture leads, on every plan
Leads pipeline and intake forms, proposals and contracts, and design and video proofing (Pro)
Branded email, removing "Powered by", Rewardful referrals, API and webhooks and Zapier (Plus)
Pricing
Basic $39/mo, Pro $79/mo and Plus $149/mo billed monthly ($32.50, $65.83 and $124.17 per month billed annually). Each plan includes 1 seat; extra seats are $15 (Basic), $20 (Pro) or $30 (Plus) per month. Enterprise is priced by quote. AgencyPro pricing, checked Oct 14, 2026.
Pros
No usage-based charges listed; unlimited clients on every plan
Built for delivery: requests, versioned proofing, SLA tracking and capacity (Pro)
Portal branding and a custom domain from Basic ($39/mo)
Cons
Funnels, websites, email and SMS marketing, calling and booking calendars are not listed on its pricing page
Branding covers the client portal and emails; a white-label mobile app or reseller mode is not listed
Each extra seat costs $15 (Basic), $20 (Pro) or $30 (Plus) per month, where HighLevel includes unlimited users
Removing "Powered by" and branded email need Plus ($149/mo)
Choose it if your clients pay you for design, web, SEO or content work, and you need projects, approvals and invoicing more than funnels and SMS.
2. Vendasta: best for reselling white-label marketing products to local businesses
Vendasta is the closest match to HighLevel's reselling model. It gives agencies a marketplace of third-party products to resell at wholesale prices, a client CRM with lead capture forms and workflow automations, and a white-label client portal from Professional. Pricing is a monthly minimum spend, and qualifying product purchases count toward it.
Key features
Marketplace for reselling third-party products at wholesale prices
Client CRM, lead capture forms, workflow automations and webhooks on every plan
White-label client portal and custom domains from Professional; Starter is co-branded
AI Sales Assistant with call-recording minutes by plan
Pricing
Monthly minimum spend: Starter $99 (1 seat, monthly, no contract), Professional $499 (5 seats) and Premium $999 (10 seats) on 1-year contracts. Extra seats are $30, $35 and $65 per month. Qualifying product purchases count toward the minimum. Enterprise is custom. Vendasta pricing, checked Oct 14, 2026.
Pros
Built for agencies that resell to local businesses
Product spend counts toward the monthly minimum, so the platform can cost $0 in a month
Starter is month to month with no contract
Cons
The white-label portal starts on Professional ($499/mo minimum, 1-year contract)
Starter includes 1 seat; extra seats cost $30 to $65 per month by plan
Built for reselling to local businesses, not for custom project delivery
Choose it if reselling marketing products to local businesses is your business model and you want a marketplace behind it.
Partial replacement
3. Kartra: best for funnels, checkout, email and memberships for online offers
Kartra combines funnels and pages, checkout, email, SMS, calendars, memberships and a helpdesk in one platform. It covers HighLevel's funnel and email side for a business selling online offers. Agency capacity and API access are listed only on Professional.
Key features
Funnels, pages, checkout, email, SMS, calendars, memberships and video hosting from Starter
Automations, affiliates, surveys and a helpdesk from Growth
Agency capacity, API access, custom code and real-time funnel analytics on Professional
Pricing
Essentials $59, Starter $119, Growth $229 and Professional $549 per month ($52, $99, $189 and $429 billed annually), for 500, 2,500, 12,500 and 25,000 contacts. Kartra pricing, checked Oct 14, 2026.
Pros
Starter ($119/mo) includes 2,500 contacts, 5 team members, unlimited pages and emails and 0% transaction fees
Agency capacity and API access are only on Professional ($549/mo)
Built for selling online products, not running client projects
Choose it if you use HighLevel for your own funnels and email, especially for courses or memberships.
Partial replacement
4. Keap: best for CRM, email, SMS and invoicing automation for one service business
Keap is CRM and marketing automation for a service business: email marketing, landing pages and funnels, appointments, quotes, invoices and a native US payment processor, with US text messaging included. It covers much of what HighLevel does for one business, but it is not priced around client sub-accounts.
Key features
CRM with lead scoring, email marketing, landing pages, funnels and forms
Quotes, one-time and recurring invoices and a native US payment processor
Online booking links synced to your calendar
US text messaging with 500 messages and 100 voice minutes included
Pricing
$299/mo billed monthly or $2,988/yr (about $249/mo), with 2 users; extra users are $39/mo each, and the price rises with your contact count. A required implementation package is priced separately. US texting includes 500 messages and 100 voice minutes; higher tiers cost $24 to $279/mo. Keap pricing, checked Oct 14, 2026.
Pros
Sales, marketing and billing automation in one tool
Prebuilt automation library
Free trial with no card
Cons
Starts at $299/mo billed monthly for 2 users; extra users are $39/mo each
A required implementation package is priced separately
Texting beyond the included tier costs $24 to $279/mo or $0.015 per message
Choose it if you want CRM, email, SMS and invoicing automation for your own agency rather than for client accounts.
Partial replacement
5. SuiteDash: best for a white-label portal, CRM and email marketing with unlimited staff at a flat price
SuiteDash is a white-label client portal and CRM with unlimited clients and staff on every plan. It includes email marketing, invoicing, projects and a custom-branded mobile app on every plan, which HighLevel sells as a $497/mo add-on. It lists CRM acquisition and onboarding funnels, but its pricing page does not list calling or SMS, so it is a partial replacement if you sell those.
Key features
Unlimited CRM contacts, staff and client portals on every plan, with white-labeling and a custom-branded mobile app
Modules for invoicing, subscriptions, projects and tasks, time tracking, appointment scheduling and file sharing
Email marketing on Start; drip autoresponders, proposals, deal pipelines and client-side live chat on Thrive
Pinnacle adds the automation toolkit, FLOWs onboarding, support tickets, an LMS and task dependencies
Pricing
Start $19/mo, Thrive $49/mo and Pinnacle $99/mo ($180, $480 and $960 per year). Storage is 100GB, 500GB and 2TB; extra storage is $5/mo per 250GB. Unlimited clients and staff on every plan. SuiteDash pricing, checked Oct 14, 2026.
Pros
Unlimited clients and staff on every plan, so team growth does not change the price
White-labeling and a custom-branded mobile app on every plan
Email marketing on Start; drip autoresponders and deal pipelines on Thrive
Cons
Automations, FLOWs onboarding and support tickets are Pinnacle only ($99/mo)
The pricing page does not break every module down by plan
Calling and SMS are not listed on its pricing page
Choose it if you want a white-labeled portal, CRM and email marketing for your agency and do not resell SMS or calling.
6. HubSpot: best for CRM and inbound marketing for your own pipeline
HubSpot is a CRM platform with marketing, sales and service tools. Starter Customer Platform covers marketing email, landing pages, forms, deal pipeline automation, ticketing and payments for your own business. It is priced per seat for your team rather than by client sub-account, so it replaces HighLevel for running your agency, not your clients' marketing.
Key features
Free CRM, meeting scheduler, forms, landing pages and website builder
Starter: marketing email from your own domain, landing pages and forms
Starter: deal pipeline automation, ticketing and conversational bots
Starter: payments, subscriptions and payment links in quotes
Pricing
Free CRM tools. Starter Customer Platform lists at $20 per seat per month; HubSpot was showing up to 65% off for new customers when we checked. Marketing email sends depend on the marketing contacts you buy. HubSpot pricing, checked Oct 14, 2026.
Pros
Free CRM tools to start
One platform for your own marketing, sales and service
Large integration marketplace
Cons
Paid tiers are priced per seat
Email sends depend on the marketing contacts you buy
Not built around client sub-accounts or reselling
Choose it if you used HighLevel mainly as your own agency's CRM and marketing tool.
7. ActiveCampaign: best for email marketing automation priced by contacts
ActiveCampaign is email marketing and marketing automation with a CRM on every plan. It replaces HighLevel's email side for one business at a lower entry price, with landing pages from Plus. SMS is an add-on, and it has no funnels for client accounts or project delivery.
Key features
Email marketing and marketing automation on every plan
Landing pages and unlimited automation actions from Plus
CRM integrations on every plan; pipelines and sales engagement as add-ons
SMS as an add-on
Pricing
Starter $15, Plus $49, Pro $79 and Enterprise $145 per month billed annually at 1,000 contacts; prices rise with contacts. Starter and Plus include 1 user, Pro 3 and Enterprise 5. SMS is an add-on. ActiveCampaign pricing, checked Oct 14, 2026.
Pros
Starter from $15/mo billed annually at 1,000 contacts
Free migration and onboarding
14-day trial and a 30-day results guarantee
Cons
Price rises with your contact count
Starter allows 5 actions per automation and no landing pages
SMS and CRM pipelines are add-ons
Choose it if email automation for your own list is the part of HighLevel you actually use.
Partial replacement
8. Agiled: best for CRM, pipelines and automation next to projects and invoicing
Disclosure: Agiled is made by ZTABS, the same company that makes AgencyPro. The facts here come from Agiled's own pricing and features pages, the same standard as every other tool.
Agiled is a business management app with CRM and deal pipelines, forms, scheduling, workflow automations, projects, proposals and invoicing, plus a branded client portal from Business. It covers HighLevel's CRM and booking side for your own agency. Funnels, SMS, email marketing and calling are not mentioned on its pricing page.
Key features
CRM with deal pipelines, projects and tasks, time tracking, invoices, estimates and expenses
Proposals and contracts with e-signing, scheduling pages, forms and tickets
Branded client portal, custom domain and custom SMTP included from Business
Seats included by plan: 1, 3, 7 or 15
Pricing
Starter $24, Pro $59, Business $99 and Scale $199 per month billed annually, with 1, 3, 7 and 15 seats. Extra seats are $20/mo on Pro and up. On Starter and Pro the branded portal is a $15/mo add-on (billed annually). Agiled pricing, checked Oct 14, 2026.
Pros
Seats included by plan: 3 on Pro ($59/mo billed annually), 7 on Business ($99/mo)
CRM and automations alongside projects, proposals and invoices
Business adds the branded client portal and custom domain
Cons
Funnels, SMS, email marketing and calling are not mentioned on its pricing page
Automations are capped by plan: 10 on Starter, 50 on Pro and Business, 250 on Scale
On Starter and Pro the branded portal is a $15/mo add-on (billed annually)
Choose it if you want CRM, booking and automation for your own agency next to projects and invoicing.
What it costs for a small team
Example for a 5-person web design agency that does not sell funnels or SMS, at list prices checked Oct 14, 2026. HighLevel Starter: $97/mo for 3 sub-accounts plus usage; Unlimited: $297/mo plus usage. AgencyPro Pro: $79 + 4 x $20 = $159/mo billed monthly, with no usage-based charges listed. SuiteDash Thrive: $49/mo with unlimited staff. Agiled Pro (3 seats) plus 2 extra seats: $59 + 2 x $20 = $99/mo billed annually. Kartra Starter (5 team members): $119/mo billed monthly. HubSpot Starter: 5 x $20 = $100/mo at list price. Keap: $299 + 3 x $39 = $416/mo billed monthly. Vendasta Professional (white-label portal, 5 seats): $499/mo minimum.
How to choose a GoHighLevel alternative
Selling automation or delivering services
If clients pay you for funnels, SMS and reputation management, you need a marketing platform (Vendasta, Kartra). If they pay for creative or technical work, you need a delivery tool (AgencyPro, SuiteDash, Agiled).
Usage costs
Add expected SMS, calling and email volume to the plan price before you compare, for HighLevel, Keap and ActiveCampaign alike.
White-label scope
Decide whether you need a branded app to resell (HighLevel, Vendasta) or just a branded client portal (AgencyPro, SuiteDash, Agiled Business).
Team and client limits
HighLevel includes unlimited users. Check seats, contacts and client accounts at your size on the alternative: AgencyPro and HubSpot charge per seat, Keap per user above 2, SuiteDash not at all.
When to stay with GoHighLevel
You sell funnels, SMS, email automation or reputation management to local businesses.
You resell the platform in SaaS mode and it is a revenue line.
You have built snapshots and workflows that run your client accounts.
Notes by agency type
What to weigh first when you replace GoHighLevel, by the kind of work you do.
For marketing agencies
Weigh recurring billing, a place for clients to submit requests and approve content, and a clear view of how much retainer work is left each month. Campaign reporting usually stays in a dedicated analytics tool.
If you deliver campaigns through HighLevel for clients, stay or move to Vendasta. If HighLevel only runs your own lead generation, HubSpot, ActiveCampaign or Keap are built for that, and a delivery tool handles client work.
Test how clients leave feedback on files. Pinned comments on images and versioned approvals save more time than any task view. Check whether proofing is on the plan you can afford.
Look for recurring tasks that recreate each month, subscription billing, and a portal where clients see what was delivered. Rank tracking and audits stay in your SEO tools.
HighLevel sells SEO as a $79/mo per sub-account add-on. SEO agencies that deliver reports and recurring tasks for retainers often need recurring auto-requests and credit-based services more (AgencyPro Pro).
Prioritize milestone billing, change-request tracking and time tracking against estimates. If your developers live in GitHub or Jira, check the integration before anything else.
Web agencies often use HighLevel for its site builder and CRM. If you build sites in your own stack, AgencyPro covers the project, change requests and invoicing instead.
Multi-discipline teams need capacity planning across people and a review flow that handles images, video and documents. Budget tracking per project matters once you run fixed-fee work.
Fast client approvals on press releases and a shared record of what was sent and when. Media databases and monitoring are separate tools in almost every stack.
Monthly content approvals and subscription billing come first. Scheduling and publishing usually stay in a social media tool, so check that the two can live side by side.
A mix of build projects and ongoing retainers means you need both milestone and recurring billing, plus a ticket or request queue for store fixes after launch.
Start with your client list: export it from HighLevel if it offers a CSV export, or build the CSV by hand. AgencyPro's CSV importer accepts clients and services. Projects, tasks, files and comment history are not imported automatically, so recreate active projects and leave closed ones archived in HighLevel. On the Plus plan, AgencyPro's migration service helps with setup. Run both tools side by side until your active projects close.
What is the best GoHighLevel alternative for agencies?
It depends on what you use HighLevel for. To resell marketing products, Vendasta. For your own funnels and courses, Kartra. For CRM, email and SMS for one business, Keap. For a white-label portal and CRM with unlimited staff, SuiteDash. For client delivery, requests and invoicing, AgencyPro, which is our product.
How much does GoHighLevel cost?
Starter is $97/mo (3 sub-accounts), Unlimited $297/mo and Agency Pro $497/mo, or $970, $2,970 and $4,970 per year. Phone numbers, SMS, emails sent and premium AI are charged by usage on top. There is a 14-day free trial.
Is there a free version of GoHighLevel?
No free plan is listed on its pricing page. HighLevel offers a 14-day free trial on every plan, and billing starts when the trial ends unless you cancel.
Which is better, HubSpot or GoHighLevel?
HubSpot is a CRM and inbound marketing platform for your own business, priced per seat. HighLevel is built for agencies that run and resell marketing for clients, with sub-accounts, unlimited users and a white-label desktop app.
Can AgencyPro replace GoHighLevel?
Only for client delivery. AgencyPro handles a branded portal, projects, requests, approvals and invoicing, and lists an AI chatbot for lead capture and a leads pipeline. Its pricing page does not list funnels, email or SMS marketing, calling or booking calendars.
Can I import my data into AgencyPro?
Partly. AgencyPro's CSV importer accepts clients and services. Projects, tasks, files and comment history are recreated by hand, and the Plus plan includes a migration service to help with setup.
Sources and date checked
Every price, plan limit and feature on this page comes from the vendor's own website, checked Oct 14, 2026. AgencyPro facts come from the AgencyPro pricing page. Vendors change plans often, so confirm on their site before you buy.
For social media agencies
Monthly content approvals and subscription billing come first. Scheduling and publishing usually stay in a social media tool, so check that the two can live side by side.
How social media agencies use AgencyPro