Last Updated: February 2026

Best Proposal Software for Agencies (2026)

We compared 10 leading proposal solutions to help you win more business. Compare template libraries, e-signatures, analytics, CRM integration, and pricing.

Overview

Proposal software helps agencies create, send, and track professional proposals that convert. Instead of static PDFs, modern tools offer interactive, branded proposals with e-signatures, analytics, and CRM integration. When clients accept, the best platforms flow proposals into projects and invoicing automatically.

Key features to compare: template libraries (pre-built proposals for common services), e-signature capability (legally binding), analytics (view counts, engagement), and CRM integration (sync with your pipeline). All-in-one agency platforms include proposals alongside CRM, project management, and billing—reducing tool sprawl. Standalone tools like Proposify and PandaDoc offer deeper proposal-specific features but require integration with your other systems.

This guide evaluates 10 top proposal tools for agencies. We assessed template quality, e-signature support, analytics depth, CRM integration, and overall value. Whether you prefer an integrated agency platform or a best-in-class standalone proposal tool, you'll find options suited to your workflow.

Quick Comparison

ToolBest ForStarting PriceKey FeatureRating
1AgencyPro
Best Overall
Small to mid-size agencies$99/monthIntegrated proposals with CRM & portal4.5/5
2Proposify
Agency proposals$19/monthProposal templates & analytics4.6/5
3PandaDoc
Sales & proposals$19/monthE-signatures & document automation4.5/5
4Better Proposals
Creative agencies$19/monthBeautiful proposal templates4.5/5
5Qwilr
Interactive proposals$35/monthWeb-based interactive proposals4.4/5
6Nusii
Freelancers & agencies$29/monthProposal templates & tracking4.3/5
7Bidsketch
Agency proposals$29/monthProposal automation4.3/5
8Ignition
Agencies & accountants$49/monthProposals + engagement letters4.5/5
9HoneyBook
Creative professionals$39/monthProposals + contracts + invoicing4.6/5
10Bonsai
Freelancers$21/monthProposals + contracts + invoicing4.4/5

Feature Comparison

ToolTemplate LibraryE-SignaturesAnalyticsCRM Integration
AgencyProBasicBuilt-in
ProposifyAdvancedHubSpot, Salesforce
PandaDocGoodHubSpot, Salesforce
Better ProposalsBasicZapier
QwilrGoodHubSpot, Salesforce
NusiiBasicZapier
BidsketchBasicZapier
IgnitionBasicXero, QuickBooks
HoneyBookGoodBuilt-in
BonsaiBasicBuilt-in

Detailed Reviews

#1 Best Overall

AgencyPro

Small to mid-size agencies seeking integrated proposals

4.5/5
Rating

AgencyPro includes proposal creation and management as part of its all-in-one agency platform. Agencies can build proposals with custom scope, pricing, and terms, then send them to clients for review and e-signature. Accepted proposals flow directly into projects and contracts—no manual handoff. The integration with CRM, client portal, and invoicing creates a seamless sales-to-delivery workflow.

The proposal builder supports templates, custom sections, and your agency's branding. E-signatures are built in, and clients can accept directly from the client portal. Because proposals live in the same platform as projects and billing, you avoid switching between tools. Analytics are available (views, time spent) though less extensive than dedicated proposal tools like Proposify.

Pricing starts at $99/month for the full platform—proposals, CRM, portal, time tracking, invoicing. If you want one platform for your entire agency workflow, AgencyPro's integrated approach is compelling. Setup is straightforward, and most agencies are operational within days. Customer support is responsive with migration assistance available.

Pros

  • Integrated with CRM, portal, and invoicing
  • E-signatures and templates
  • Proposals flow into projects
  • Full agency management suite
  • Unlimited users on most plans
  • No per-proposal limits

Cons

  • Less proposal-specific depth than standalone tools
  • Analytics less detailed than Proposify
  • Newer platform
Starting Price:$99/month
Best For:Small to mid-size agencies seeking integrated proposals

Proposify

Agencies focused on winning proposals

4.6/5
Rating

Proposify is a purpose-built proposal tool popular with agencies. The template library is extensive, with industry-specific templates for marketing, web design, and consulting. The editor allows drag-and-drop customization of blocks, pricing tables, and content. Proposals are sent as beautiful, mobile-responsive pages that clients view in-browser.

Analytics are a standout feature: view counts, time spent per section, and scroll depth help you understand client engagement. E-signatures are integrated, and you can add payment capture for deposits. Proposify integrates with CRMs (Salesforce, HubSpot) and payment processors. The platform is focused on proposals—it doesn't include project management or client portals.

Pricing starts at $19/month for the Team plan. Higher plans unlock more templates, advanced analytics, and custom branding. Proposify excels for agencies that send many proposals and want best-in-class proposal UX and analytics. Pair it with your project management or agency platform for full workflow.

Pros

  • Excellent proposal templates
  • Strong analytics (views, engagement)
  • E-signatures and payment capture
  • CRM integrations
  • Mobile-responsive proposals
  • Content block library

Cons

  • Standalone—no project management
  • Extra cost for full branding
  • May need separate tools for agency ops
Starting Price:$19/month
Best For:Agencies focused on winning proposals

PandaDoc

Sales teams and agencies needing documents + e-signatures

4.5/5
Rating

PandaDoc started as a document automation and e-signature platform and has expanded into proposals, quotes, and contracts. The template library is robust, and the editor supports proposals, quotes, and contracts in one workflow. E-signatures are a core strength—PandaDoc is used by many enterprises for compliance and audit trails.

Agencies use PandaDoc for proposals that require formal e-signature, and for contracts (MSAs, SOWs). The platform includes content library, approval workflows, and CRM integrations (Salesforce, HubSpot, Pipedrive). Analytics show document views and signing status. PandaDoc is more document-centric than proposal-centric—if you need heavy proposal analytics or interactive proposals, Proposify or Qwilr may suit better.

Pricing starts at $19/month. E-signatures, templates, and CRM integrations are included. Higher plans add workflow automation and more advanced features. PandaDoc is a solid choice for agencies that want strong e-signature and document automation alongside proposals.

Pros

  • Strong e-signature and document automation
  • Template library
  • CRM integrations
  • Approval workflows
  • Content library
  • Good for contracts too

Cons

  • Less proposal-focused than Proposify
  • Can feel enterprise-heavy
  • Pricing scales with documents
Starting Price:$19/month
Best For:Sales teams and agencies needing documents + e-signatures

Better Proposals

Creative agencies wanting beautiful proposals

4.5/5
Rating

Better Proposals emphasizes design—proposals look polished and professional out of the box. The template library includes modern, visually appealing layouts. Agencies can customize colors, fonts, and content to match their brand. Proposals are sent as web links; clients view, comment, and sign online.

E-signatures are included, and you can add payment links (Stripe, PayPal). Analytics show when proposals are opened and signed. The platform is straightforward—less complex than PandaDoc, more design-focused than basic tools. Better Proposals doesn't include CRM or project management; it's a focused proposal tool.

Pricing starts at $19/month. The interface is intuitive, and setup is quick. Creative agencies appreciate the aesthetic quality of proposals. For a dedicated proposal tool with strong design, Better Proposals is a solid choice.

Pros

  • Beautiful, modern templates
  • Easy customization
  • E-signatures and payments
  • Simple interface
  • Good for creative agencies

Cons

  • Standalone only
  • Limited integrations
  • Less analytics than Proposify
Starting Price:$19/month
Best For:Creative agencies wanting beautiful proposals

Qwilr

Interactive, web-based proposals

4.4/5
Rating

Qwilr creates interactive, web-based proposals that feel like custom landing pages. Instead of static PDF-style documents, proposals are dynamic pages with embedded videos, calculators, and interactive pricing. This approach works well for agencies selling complex or custom services where clients want to explore options.

The platform includes templates, e-signatures, and analytics. The interactive nature differentiates Qwilr—clients can adjust quantities or options and see pricing update. Integrations include Salesforce and HubSpot. Qwilr is suited to agencies that want a high-touch, interactive proposal experience rather than a traditional document.

Pricing starts at $35/month. The learning curve is moderate. Qwilr suits agencies willing to invest in proposal design for a standout client experience. For simpler, document-style proposals, other tools may be more efficient.

Pros

  • Interactive, web-based proposals
  • Embedded calculators and videos
  • Modern, engaging UX
  • E-signatures and analytics
  • CRM integrations

Cons

  • Higher starting price
  • May be overkill for simple proposals
  • Steeper learning curve
Starting Price:$35/month
Best For:Interactive, web-based proposals

Nusii

Freelancers and small agencies

4.3/5
Rating

Nusii offers proposal templates and a simple builder for freelancers and small agencies. Proposals include sections, pricing tables, and e-signature. The template library covers common services. Nusii tracks when proposals are viewed and signed, with basic analytics.

The platform is straightforward—no complex features, just proposals done well. Integrations include Zapier for connecting to CRMs. Nusii is affordable and easy to use. It doesn't include project management, invoicing, or client portals—pair with other tools for full agency workflow.

Pricing starts at $29/month. Nusii suits freelancers and small teams who want a dedicated proposal tool without complexity. For larger agencies needing advanced analytics or CRM integration, Proposify or PandaDoc may be better fits.

Pros

  • Simple, intuitive interface
  • Template library
  • E-signatures
  • Basic analytics
  • Zapier integrations

Cons

  • Limited integrations
  • Basic analytics
  • No project management
Starting Price:$29/month
Best For:Freelancers and small agencies

Bidsketch

Agencies needing proposal automation

4.3/5
Rating

Bidsketch focuses on proposal creation and automation for agencies. The template system allows reusable sections and pricing. Proposals can be sent via link, and e-signatures are supported. Bidsketch offers automation for follow-ups and proposal workflows.

The platform includes a content library for reusable snippets. Analytics show open and conversion rates. Integrations include CRMs via Zapier. Bidsketch is a solid mid-tier proposal tool—more features than Nusii, less complex than PandaDoc.

Pricing starts at $29/month. Bidsketch suits agencies that want automation and a content library without enterprise pricing. The interface is clean and the learning curve is moderate.

Pros

  • Proposal automation
  • Content library
  • E-signatures
  • Analytics
  • Zapier integrations

Cons

  • No native CRM integration
  • Smaller template library
  • Standalone only
Starting Price:$29/month
Best For:Agencies needing proposal automation

Ignition

Agencies and professional services

4.5/5
Rating

Ignition (formerly Practice Ignition) targets professional services—agencies, accountants, consultants. It combines proposals, engagement letters, and recurring billing. Proposals can include scope, pricing, and terms; upon acceptance, clients are onboarded and recurring payments are set up.

The workflow is designed for retainers and subscriptions. E-signatures, payment capture, and client onboarding are integrated. Ignition excels for agencies with recurring revenue models. The platform is less design-flexible than Proposify but stronger for ongoing client billing.

Pricing starts at $49/month. Ignition suits agencies that want proposals tied to recurring billing and client onboarding. For one-off project proposals without retainer focus, other tools may be simpler.

Pros

  • Proposals + engagement letters
  • Recurring billing integration
  • Client onboarding
  • E-signatures and payments
  • Good for retainers

Cons

  • Higher price point
  • Less design flexibility
  • Focused on recurring revenue
Starting Price:$49/month
Best For:Agencies and professional services

HoneyBook

Creative professionals and solo practitioners

4.6/5
Rating

HoneyBook is an all-in-one platform for creatives—proposals, contracts, invoicing, and client management in one place. Proposals include templates, customization, and e-signature. Upon acceptance, projects and invoices flow from the same platform.

The proposal builder is user-friendly with good templates. HoneyBook excels in workflow automation—custom workflows for onboarding, delivery, and follow-up. The platform is popular with photographers, designers, and event planners. For agencies, it may feel less agency-specific than AgencyPro or Proposify.

Pricing starts at $39/month. HoneyBook offers good value for solos and small creative teams. Larger agencies may find team collaboration and customization limits. Transaction fees apply to payments.

Pros

  • All-in-one (proposals, contracts, invoicing)
  • Good templates
  • Workflow automation
  • User-friendly
  • Good for creatives

Cons

  • Transaction fees
  • Less agency-specific
  • Limited team features
Starting Price:$39/month
Best For:Creative professionals and solo practitioners

Bonsai

Freelancers

4.4/5
Rating

Bonsai provides proposals, contracts, invoicing, and time tracking for freelancers. Proposals are simple to create with templates. E-signatures and payment capture are included. The platform is streamlined for solo practitioners.

Bonsai is affordable and covers the basics. Proposals convert to contracts and invoices. The platform doesn't scale as well for teams—it's built for freelancers. For small agencies, Bonsai may feel limited in collaboration and customization.

Pricing starts at $21/month. Bonsai suits freelancers who want an affordable all-in-one. For agencies with multiple team members, consider AgencyPro, HoneyBook, or dedicated proposal tools.

Pros

  • Affordable all-in-one
  • Proposals + contracts + invoicing
  • E-signatures
  • Good for freelancers

Cons

  • Limited for teams
  • Basic customization
  • Fewer integrations
Starting Price:$21/month
Best For:Freelancers

How to Choose Proposal Software

Consider these selection criteria:

  • Template library: Do templates match your services? Can you customize them easily?
  • E-signatures: Is e-signature included? Is it legally compliant for your jurisdiction?
  • Analytics: Do you want view/engagement data? Not all tools offer it.
  • CRM integration: Does it connect to your CRM or include built-in CRM?
  • Workflow: Does the accepted proposal flow into projects/invoicing, or is it manual?

Frequently Asked Questions

What is proposal software for agencies?

Proposal software helps agencies create, send, and track professional proposals and quotes for client projects. Instead of drafting proposals in Word or PDF, you use templates, customize pricing and scope, and send clients a link to view and accept—often with e-signature capability. Modern proposal tools include analytics (view counts, time spent), CRM integration, and approval workflows. Agencies use them to win more business by presenting proposals that look professional and are easy for clients to review and sign.

What features should I look for in proposal software?

Key features include: a template library (pre-built proposal templates for common services), customization options (your branding, pricing tables, scope sections), e-signatures (legally binding electronic signatures), analytics (when clients view, how long they spend, which sections they focus on), CRM integration (sync with your sales pipeline), and payment capture (collect deposits or first payment upon acceptance). For agencies, integration with your project management or client portal is valuable so accepted proposals flow into projects automatically.

Do I need a separate proposal tool or can my agency platform include it?

Both approaches work. All-in-one platforms like AgencyPro include proposals as part of the agency management suite—proposals flow into projects, contracts, and invoicing without switching tools. Standalone tools like Proposify or PandaDoc offer deeper proposal-specific features (richer templates, advanced analytics) but require integration with your CRM or project management. If you send many proposals and want maximum flexibility, a standalone tool may suit. If you prefer fewer tools and integrated workflows, choose an agency platform with built-in proposals.

Are e-signatures legally binding in proposals?

Yes. E-signatures are legally binding in most jurisdictions, including the US (ESIGN Act, UETA) and EU (eIDAS). Reputable proposal software uses compliant e-signature providers (e.g., integrated with DocuSign-style functionality). Ensure your tool generates audit trails and stores signed documents securely. For high-value contracts, some agencies still prefer wet signatures, but e-signatures are standard for most agency proposals and SOWs.

How do proposal analytics help agencies?

Proposal analytics show when clients open your proposal, how long they view it, which sections they spend time on, and when they sign. This helps you follow up at the right moment (e.g., if they viewed pricing three times but didn't sign, a follow-up call may help). Analytics also reveal which proposal versions or templates convert best, so you can iterate. Not all tools offer detailed analytics—Proposify, PandaDoc, and Qwilr are strong in this area.

Can proposal software integrate with my CRM?

Many proposal tools integrate with CRMs like Salesforce, HubSpot, and Pipedrive. When a proposal is sent or signed, the deal status updates automatically. Some agency platforms (AgencyPro, HoneyBook) include both CRM and proposals, so no integration is needed. If you use a separate CRM, check that your proposal tool has a native integration or Zapier/Make connection. Integration reduces manual data entry and keeps your pipeline accurate.

How much does proposal software cost?

Proposal software typically ranges from $19-50/month per user for standalone tools. Entry-level plans may limit templates or proposals per month. All-in-one agency platforms that include proposals often cost $99-200/month for the full suite. Consider total cost: if you need e-signatures, analytics, and CRM integration, higher-tier plans may be required. Annual billing often saves 15-20%.

What's the difference between proposal software and contract software?

Proposal software focuses on winning business—quotes, scope, pricing, and initial agreement. Contract software focuses on formal legal agreements (MSAs, NDAs, engagement letters). Many tools do both: proposals that become contracts upon e-signature. For agencies, a combined approach is common—one tool for proposals and simple contracts (SOWs, engagement letters). Complex legal contracts may still go through legal counsel or specialized contract tools.

Win More Business with Integrated Proposals

AgencyPro includes proposals, e-signatures, and CRM—so accepted deals flow straight into projects and invoicing. No more switching tools.

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