AgencyPro vs GoHighLevel
GoHighLevel is an all-in-one marketing platform with CRM, landing pages, marketing automation, and white-label SaaS capabilities. It excels at agencies selling marketing software or running client campaigns, but offers limited project management compared to agency-specific tools.
Feature-by-Feature Comparison: AgencyPro vs GoHighLevel
| Feature | AgencyPro | GoHighLevel |
|---|---|---|
| Core Features | ||
| Client Portal | ||
| Project Management | ||
| Time Tracking | ||
| Invoicing & Billing | ||
| CRM | ||
| Marketing Automation | ||
| Landing Pages | ||
| Client Experience | ||
| White-Label Portal | ||
| Custom Domain | ||
| File Sharing & Proofing | ||
| Client Approval Workflows | ||
| Agency-First Design | ||
| Pricing & Scalability | ||
| Unlimited Clients | ||
| Unlimited Users | ||
| Predictable Pricing | ||
| Project-Based Focus | ||
Why Choose AgencyPro?
Discover what makes AgencyPro the better choice for your agency
Agency-Specific Project Workflows
GoHighLevel focuses on marketing and sales. AgencyPro provides project management, time tracking, and time-to-invoice workflows built for agencies delivering creative and professional services.
Unlimited Users
GoHighLevel uses tiered pricing. AgencyPro offers unlimited users on higher tiers—add team members without per-seat costs eating into margins.
Project Delivery Focus
GoHighLevel is marketing automation built for campaigns and funnels. AgencyPro is a client delivery platform built for project-based agencies—tasks, approvals, and billing.
Key Differences
See how AgencyPro compares head-to-head with GoHighLevel
Primary Focus
Pricing Structure
Project Management
Marketing Automation
Frequently Asked Questions
Everything you need to know about AgencyPro vs GoHighLevel
How does AgencyPro compare to GoHighLevel for agency operations?
GoHighLevel is an all-in-one marketing platform with CRM, landing pages, and marketing automation—ideal for agencies selling SaaS or marketing services. AgencyPro is purpose-built for project-based agencies needing client portals, time tracking, invoicing, and project delivery. If your agency delivers deliverables and bills by project/hour, AgencyPro offers a more streamlined workflow.
Does GoHighLevel offer white-label client portals like AgencyPro?
GoHighLevel has white-label capabilities for its SaaS offering, allowing agencies to resell the platform. AgencyPro provides white-label client portals for agency clients—custom branded portals where clients view projects, approve deliverables, and pay invoices. Both support white-labeling but for different use cases: reselling software vs. client-facing project delivery.
Can I use GoHighLevel for client project delivery, not just marketing?
GoHighLevel is built for marketing automation—funnels, campaigns, and CRM—not for client project delivery. It excels at lead generation and marketing workflows. AgencyPro is purpose-built for project delivery: tasks, milestones, approvals, and time-to-invoice. If your agency delivers creative work, design, or consulting, AgencyPro offers the right workflow.
Does GoHighLevel include time tracking for agency teams?
No. GoHighLevel does not include time tracking. Agencies using GHL typically need a separate tool to track billable hours. AgencyPro includes native time tracking tied directly to projects and invoices, so you can log time and bill without switching tools.
What are the pricing differences between AgencyPro and GoHighLevel?
GoHighLevel uses tiered pricing based on contacts and features, with agency plans for resellers. AgencyPro offers flat monthly pricing with unlimited users and clients, making costs predictable as your team grows. For agencies prioritizing predictable costs and unlimited team members, AgencyPro may offer better value.
Can I use AgencyPro alongside GoHighLevel?
Yes. Many agencies use GoHighLevel for lead generation and marketing automation while using AgencyPro for client delivery, project management, and invoicing. AgencyPro integrates with Zapier and offers an API for connecting with other tools in your stack.
AgencyPro vs GoHighLevel: Which Is Right for Your Agency?
GoHighLevel is an all-in-one marketing platform with CRM, landing pages, funnels, and marketing automation. It dominates among agencies that resell marketing software or manage client campaigns and lead generation.
The fundamental difference is focus. GoHighLevel excels at marketing automation and client acquisition workflows. AgencyPro is built for what happens after the sale—project delivery, time tracking, client approvals, and invoicing.
Many agencies use both platforms complementarily: GoHighLevel for lead generation and campaign management, and AgencyPro for delivering the actual client work. If your agency prioritizes project execution over marketing funnels, AgencyPro is the better primary platform.
Who Should Choose GoHighLevel?
- Marketing agencies running lead generation funnels, email campaigns, and client acquisition at scale
- Agencies that resell white-label marketing software as a SaaS product to their own clients
- Teams focused on sales pipelines, appointment booking, and automated marketing workflows
Who Should Choose AgencyPro?
- Project-based agencies that deliver creative work, consulting, or professional services to clients
- Teams needing time tracking, milestone management, and time-to-invoice billing workflows built in
- Agencies wanting a client delivery platform with white-label portals, approvals, and file proofing
Bottom line: if your agency bills clients, manages projects, and wants a branded client experience without juggling multiple subscriptions, AgencyPro is the more complete choice. If gohighlevel already covers your needs and you don't require integrated billing or client portals, it remains a capable tool for its intended purpose.
Related Agency Software Resources
Compare tools, explore alternatives, and find the best fit for your agency
Ready to Switch to AgencyPro?
Start your free trial today and experience the difference. See why agencies are choosing AgencyPro over GoHighLevel.
14-day free trial • No credit card required • Cancel anytime