Client Feedback Request

Client Feedback Request Email — Get Testimonials That Convert

Turn satisfied clients into powerful testimonials. Our templates make it easy for clients to share their positive experiences.

Email Template

Subject Line:

Quick Favor: Share Your Experience Working Together?

Email Body:

Hi [Client Name],

I hope you're doing well! Now that [Project Name] is complete, I wanted to reach out with a quick request.

Working with you and [Company Name] was a great experience, and I'm proud of what we accomplished together. If you're happy with the results, I'd be incredibly grateful if you could share your experience.

**Here's How You Can Help:**

**Option 1: Written Testimonial** (5 minutes)
A few sentences about your experience would mean the world. Here are some questions to guide you:
- What was your main challenge before we started working together?
- What specific results or improvements did you see?
- What did you appreciate most about working with me/us?
- Would you recommend our services to others?

**Option 2: Google Review** (2 minutes)
If you prefer, you can leave a review on [Google/other platform]:
[Direct link to review page]

**Option 3: Case Study** (Optional)
If you're open to it, I'd love to feature [Company Name] as a case study. This would involve a brief interview (15-20 minutes) and permission to use your company name and results.

**I Can Make It Even Easier:**
If you're short on time, I'm happy to draft something based on our work together for your approval. Just let me know!

**Why This Matters:**
As a small business, testimonials and reviews help potential clients understand the value we provide. Your words carry weight and help others make informed decisions.

Thank you so much for considering this. Whether you have time or not, I truly appreciate the opportunity to work with you.

Warm regards,
[Your Name]
[Your Company]

How to use: Copy the template above and replace the placeholders (like [Client Name], [Project Name], etc.) with your actual information.

When to Use This Template

While the general feedback request email works well at project milestones, this client-specific feedback template is designed for periodic relationship health checks. Use it quarterly or bi-annually to gauge overall client satisfaction with your agency — not just a single project, but the entire working relationship. Regular satisfaction checks prevent the silent attrition that plagues agencies. Research shows that for every client who complains, 26 simply leave without saying anything. By proactively asking "How are we doing?" you surface issues while they are still fixable and demonstrate that client satisfaction is a genuine priority, not just lip service. This template works best when sent by an account manager or agency leader rather than the project team. This signals that the feedback will be taken seriously at a leadership level and gives clients permission to share concerns they might not voice to the team they work with daily.

Best Practices

Use a Structured Format

Combine quantitative ratings (1-10 scales for communication, quality, timeliness) with one or two open-ended questions. The ratings give you trackable metrics over time, while open-ended questions capture nuanced feedback that numbers miss. Track these scores per client to identify trends before they become problems.

Schedule It Consistently

Make client feedback a recurring calendar item, not something you do when you remember. Quarterly cadence works well for most agency relationships. Consistency signals that you take feedback seriously and builds an expectation that clients should be honest because you will actually listen.

Follow Up with Actions

If a client shares constructive criticism, follow up within one week with specific actions you are taking. "You mentioned communication could be better — we have added a bi-weekly status call to your account" shows responsiveness that strengthens the relationship dramatically.

Share Positive Feedback with Your Team

When clients share positive feedback, pass it along to the team members mentioned. This boosts morale and reinforces the behaviors you want to see. Teams that hear directly how their work impacts clients produce better work and have higher retention.

Pro Tips

Request feedback within 1-2 weeks of project completion when satisfaction is highest
Make it easy—offer to draft content for their approval
Provide specific questions to guide their responses
Offer multiple options (testimonial, review, case study)
Frame it as a favor, not a demand
Follow up once if no response, but don't be pushy

What Makes This Template Effective

Timing Strategy

Sent at the optimal moment when client satisfaction is highest.

Easy Response

Makes it simple for busy clients to provide meaningful feedback.

Multiple Formats

Templates for written testimonials, video reviews, and case studies.

Guiding Questions

Provides specific questions to prompt detailed, useful responses.

Low Friction

Offers to draft content for client approval to reduce their workload.

Value Acknowledgment

Shows appreciation for their time and input.

Frequently Asked Questions

When is the best time to ask for client feedback?

Request feedback 1-2 weeks after project completion when the client is still excited about the results. Don't wait too long—momentum matters. For ongoing clients, ask after major milestones or annually.

How do I make it easy for clients to provide testimonials?

Offer to draft the testimonial for their approval. Provide specific questions to answer. Offer multiple formats (written, video, review). Make it clear it only takes 5 minutes. Most clients want to help but are busy.

What if a client doesn't respond to my feedback request?

Follow up once after 1-2 weeks with a gentle reminder. If still no response, don't push. Not all clients will provide testimonials, and that's okay. Focus on clients who are enthusiastic about your work.

Can I offer incentives for testimonials?

Be careful with incentives—they can make testimonials feel less authentic. Instead, offer value: "I'd be happy to draft something for your approval" or "I can feature you in a case study." Some businesses offer small discounts on future work, but keep it minimal.

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