Client Re-engagement Email

Client Re-engagement Email Template — Reconnect & Win Back

Re-engage past clients naturally. Our templates help you reconnect and win back business without being pushy.

Email Template

Subject Line:

Thinking of You: [Company Name] Update & How Can I Help?

Email Body:

Hi [Client Name],

I hope this email finds you well! It's been a while since we worked together on [past project/service], and I wanted to reach out.

**Checking In:**
I was thinking about [Company Name] and the great work we did together—[specific achievement: e.g., "especially when we launched your new website and saw that 40% traffic increase"]. I hope things are going well for you and your team.

**What's New:**
Since we last worked together, I've [brief update: e.g., "expanded my services to include [new service]" or "helped several clients achieve [results]"]. I thought this might be relevant to [Company Name]'s goals.

**How I Can Help:**
If you have any upcoming projects or needs, I'd love to help. I'm currently working with clients on:
- [Service 1]: [Brief benefit]
- [Service 2]: [Brief benefit]
- [Service 3]: [Brief benefit]

**No Pressure:**
I'm not trying to sell you anything—just wanted to reconnect and see how things are going. If you have projects coming up or know someone who could benefit from my services, I'm here.

**Quick Question:**
How are things going with [past project/service]? Are you seeing the results you hoped for? I'd love to hear how it's working out.

If you'd like to catch up or discuss how I can help, just reply to this email or schedule a quick call: [Calendar link]

Hope to hear from you!

Best regards,
[Your Name]
[Your Company]
[Phone]

How to use: Copy the template above and replace the placeholders (like [Client Name], [Project Name], etc.) with your actual information.

When to Use This Template

Re-engaging dormant clients is one of the most overlooked revenue opportunities for agencies. These are people who already know your work, have experienced your service, and needed what you offer at some point. Many became dormant not because of dissatisfaction, but because of budget cycles, internal changes, or simply falling off the radar. Use this template when reaching out to clients you have not worked with in 3-12 months. Beyond 12 months, you may need a more substantial outreach since the relationship has cooled significantly. The sweet spot for re-engagement is 3-6 months after the last engagement — long enough that you are not pestering, recent enough that the relationship is still warm. The re-engagement email should not feel like a cold sales pitch. It should reference your shared history, acknowledge the gap in communication, and offer genuine value — whether that is an insight, an updated service, or simply checking in to see how their business is evolving.

Best Practices

Reference Your Shared History

Open by referencing specific work you did together: "I was reviewing the website redesign we completed for you last year and noticed some great opportunities for performance improvements." This instantly differentiates your email from cold outreach and triggers positive memories of the working relationship.

Share Something Valuable

Include a genuine insight, recommendation, or industry update that is relevant to their business. "I noticed your competitors have started investing heavily in video content — we have developed a service specifically for this" provides value that makes the email worth reading regardless of whether they re-engage.

Keep the Ask Soft

Suggest a casual conversation rather than pushing for a new contract. "Would you be open to a quick 15-minute call to catch up?" is far less intimidating than "I would love to discuss a new engagement." The goal is to restart the conversation, not close a deal in one email.

Time It Strategically

Send re-engagement emails aligned with budget cycles (January for annual planning, Q3 for end-of-year budget allocation) or industry events (major conferences, regulatory changes). Timing your outreach to coincide with when they are likely thinking about the services you offer increases response rates significantly.

Pro Tips

Re-engage 3-6 months after last contact—not too soon, not too late
Reference specific past work to show you remember them
Share what's new or relevant, but keep it brief
Make it about them, not about selling
Ask how past work is performing—shows genuine interest
Keep it low pressure—invite conversation, don't push for a sale

What Makes This Template Effective

Warm Reconnection

Reconnects with past clients in a friendly, non-pushy way.

Value Reminder

Reminds them of past results and value delivered.

Current Offerings

Shares what's new or relevant to their needs.

Low Pressure

Invites conversation without being salesy.

Personal Touch

References past work and relationship.

Easy Response

Makes it simple for them to reconnect or opt out.

Frequently Asked Questions

When should I re-engage past clients?

Re-engage 3-6 months after your last contact. Too soon feels pushy; too late and they may have moved on. For project-based work, 3-6 months is ideal. For ongoing services that ended, 1-3 months is fine.

What if they don't respond to re-engagement emails?

Follow up once after 2-3 weeks with a brief reminder. If still no response, respect their decision and move on. Don't be pushy. Some clients aren't ready or don't need your services right now.

How do I make re-engagement feel genuine, not salesy?

Focus on them, not selling. Ask how they're doing. Reference specific past work. Share value, not just services. Use phrases like "thinking of you" or "wanted to check in." Make it about relationship, not revenue.

Should I offer discounts to win back clients?

You can offer a "welcome back" discount (10-15%), but don't devalue your services. Focus on value and results instead. If they left due to price, a small discount might help, but if they left for other reasons, address those first.

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