Influencer Marketing Proposal Template

Thank you for the opportunity to propose our influencer marketing services for [Client Name]. We understand you want to leverage creator partnerships to [brand awareness/product launch/lead generation/sales]. Our agency specializes in connecting brands with the right influencers—creators whose audiences align with your target market and whose content resonates authentically. We have managed [X] campaigns generating [metrics] and have built relationships with [X]+ vetted influencers across [platforms and categories]. This proposal outlines our campaign strategy, influencer selection process, content approach, measurement framework, and investment. We are confident we can deliver campaigns that drive real business results while maintaining brand authenticity and compliance.

Our influencer marketing strategy is built on three pillars: audience alignment, authentic content, and measurable impact. We prioritize micro and mid-tier influencers (10K-500K followers) where engagement rates are typically 3-5x higher than macro influencers, and cost per engagement is more favorable. For [Client Name], we recommend a [platform-specific: e.g., Instagram and TikTok] approach, as your target demographic of [audience] is highly active there. Campaign themes will align with [brand values/key messages], and we will develop content briefs that allow creative freedom while ensuring brand compliance. We will structure the campaign in [phases: e.g., awareness, consideration, conversion] with content tailored to each funnel stage. FTC disclosure compliance and usage rights will be managed through clear contracts and approval workflows.

Our influencer selection process ensures every creator we recommend is the right fit for your brand. We use a combination of tools and manual vetting: Audience analysis—we verify that follower demographics match your target (age, gender, location, interests); Engagement quality—we filter for authentic engagement (comments, saves, shares) and identify inauthentic patterns; Content audit—we review past brand partnerships for disclosure compliance and brand fit; Rate verification—we negotiate rates and ensure fair market value. We maintain a vetted influencer database of [X]+ creators across [categories] and can also conduct outreach for net-new influencers. For this campaign, we propose a mix of [X] nano influencers, [X] micro influencers, and [X] mid-tier influencers to maximize reach and engagement within budget.

Our campaign execution process ensures high-quality, on-brand content. We develop a creative brief for each influencer including: campaign goals, key messages, content requirements (format, length, hashtags), disclosure requirements (FTC-compliant), and usage rights. Influencers submit content for approval before posting—we provide feedback within 48 hours to keep momentum. We coordinate posting schedules for optimal reach and can align with product launches or seasonal moments. For [platform], we typically produce [content types: e.g., static posts, Reels, Stories] with [X] pieces per influencer. We manage all influencer communication, contract negotiation, and payment, so you have a single point of contact. Content will be archived for reporting and potential repurposing per usage rights.

We measure campaign success through: Reach and impressions; Engagement (likes, comments, shares, saves); Click-through rates and traffic; Conversions (sign-ups, purchases) via UTM tracking and promo codes; Cost per engagement (CPE) and cost per acquisition (CPA); Sentiment and brand lift (surveys when budget allows). You will receive a campaign dashboard with real-time metrics and a final report including all KPIs, top-performing content, and recommendations. We bill on a [retainer/project] basis: Option 1—Full campaign management at $[amount] including influencer fees for [X] influencers, content creation, and reporting. Option 2—Management fee of $[amount] plus influencer costs (we pass through at cost). Option 3—Performance-based with minimum guarantee. Payment: 50% to launch, 50% upon completion. Typical campaign duration: [X] weeks.