From Media Plans to Reconciliation—Streamlined
Stop losing hours to spreadsheet chaos and billing disputes. AgencyPro centralizes ad spend tracking, media plans, and vendor reconciliation so you can focus on performance.
Track media spend across TV, digital, programmatic, OOH, and direct buys. Log spend by campaign, flight dates, and vendor. Clients see real-time budget allocation and pacing against planned budgets.
Document CPAs, CPMs, ROAS, and conversion metrics per campaign. Share performance dashboards with clients. Track lift studies and incrementality results in one unified client portal.
Store media plans, flight schedules, and insertion orders by client. Track plan vs. actual spend. Version plans when scopes change. Clients access approved plans and schedules anytime.
Match vendor invoices to media plans and ad spend records. Track discrepancies, approve invoices, and document pass-through costs. Reconcile billing before client invoicing—fewer disputes.
Apply media commissions, management fees, or cost-plus markups per client or campaign. Bill for planning fees, reporting fees, and optimization work separately. Transparent fee structures.
Handle monthly media management retainers, project-based campaign fees, and performance bonuses. Bill for additional flight extensions and optimization cycles. Flexible billing for every engagement model.
Streamline Your Media Buying Workflow
Discover how structured spend tracking, plan management, and transparent billing help media buying agencies deliver better results and get paid faster.
Media Plan & Budget Approval
Create media plans with channel mix, flight dates, and budget allocation. Share with clients for approval. Document scope and KPIs before launch
Launch, Track & Optimize
Log ad spend by vendor and campaign. Track pacing and performance against plan. Document optimization decisions and budget shifts. Clients see real-time status
Reconcile Vendor Invoicing
Match vendor invoices to media plans. Flag discrepancies for review. Approve pass-through costs. Ready documentation for client invoicing
Report & Bill Clients
Share ROI reports, performance summaries, and spend breakdowns. Invoice for management fees, media spend, and any overages. Get paid with full transparency
Media Buying Agencies Reconciling 50% Faster
Leading media agencies use AgencyPro to track spend, reconcile vendor billing, and report ROI—improving client trust and reducing admin overhead.
50% Faster Billing Reconciliation
Structured spend tracking and vendor invoice matching. Reduce time spent reconciling media billing from days to hours. Fewer disputes with clear documentation.
40% Clearer Client Visibility
Clients see ad spend, pacing, and performance in one portal. No more "where's our budget?" emails. Transparent reporting builds trust and reduces status calls.
3x Better Plan vs. Actual Tracking
Log planned vs. actual spend by campaign and channel. Identify overruns and underspends early. Optimize future media plans with historical data.
60% Fewer Vendor Invoice Disputes
Match invoices to plans and spend records. Document approvals and pass-through costs. Clients understand exactly what they're paying for.
35% Higher Retainer Renewals
Professional portal, transparent reporting, and smooth billing. Clients renew when they see value. Reduce churn with better communication.
2x More Accurate Fee Recovery
Track management fees, planning fees, and markups per client. Bill for all billable work. Recover fees that used to slip through the cracks.
Faster billing reconciliation
Clearer client visibility
Client satisfaction
Based on average results reported by agencies using AgencyPro
Frequently Asked Questions
Get answers to common questions about our platform.
How does AgencyPro help media buying agencies track ad spend?
Log media spend by channel (TV, digital, programmatic, OOH), campaign, and vendor. Track pacing against planned budgets. Clients see real-time spend allocation in the portal. Match vendor invoices to spend records for accurate reconciliation.
Can I manage media plans and flight schedules?
Create media plans with channel mix, flight dates, and budget allocation. Store insertion orders and version plans when scopes change. Share approved plans with clients. Track plan vs. actual spend throughout the flight.
How do I report campaign ROI and performance to clients?
Document CPAs, CPMs, ROAS, conversion rates, and lift study results per campaign. Share performance dashboards and reports through the portal. Organize by campaign, channel, or flight. Clients access results anytime.
How does vendor billing reconciliation work?
Match vendor invoices to media plans and ad spend records. Flag discrepancies for review. Approve pass-through costs. Document everything before client invoicing. Reduces disputes and speeds up billing cycles.
Can I charge different fee structures—commission, markup, retainer?
Yes! Apply media commissions, management fees, cost-plus markups, or fixed retainers per client. Bill for planning fees, reporting fees, and optimization work separately. Flexible to match your commercial model.
How do I handle multiple vendors per client?
Track spend and invoices by vendor. Each vendor can have separate reconciliation workflows. Aggregate totals for client reporting. Some agencies create sub-projects or categories per vendor for large clients.
Can clients see real-time pacing and budget status?
Log spend regularly and clients see pacing against plan in the portal. Document budget shifts and optimization decisions. Transparent visibility reduces "where's our money?" questions and builds trust.
How do I bill for performance bonuses or incentive fees?
Track campaign performance against agreed KPIs. Document when targets are met. Create supplemental invoices for performance bonuses. Clear metric documentation makes bonus billing straightforward.
Can I manage flight extensions and scope changes?
Document scope changes, additional flight dates, and budget increases. Track change orders separately. Bill for extensions and overages. Version-controlled plans show clients exactly what changed.
Does AgencyPro integrate with ad platforms like Google Ads or Meta?
AgencyPro is a client portal and project management platform. You export data from ad platforms and upload reports or link to dashboards in the portal. Spend tracking and billing stay centralized in AgencyPro for client visibility and reconciliation.
Resources for Media Buying Agencies
Guides, templates, and tools to help you run a more profitable media buying agency.
Agency Lead Generation Strategies That Work
Attract more media buying clients with proven lead gen tactics.
Agency Pricing Models Explained
Choose the right fee structure for media buying engagements.
Profit Margin Calculator
Calculate margins on media management fees and markups.
Freelance Rate Calculator
Set competitive rates for your media buying services.