New Service Announcement

New Service Announcement Email Template — Launch Services Successfully

Announce new services with impact. Our templates help you launch offerings that get attention and generate interest.

Email Template

Exciting News: Introducing [New Service Name]
Hi [Client Name],

I hope you're doing well! I'm excited to share some news with you.

**Introducing [New Service Name]**
After [development/research/feedback], I'm launching [New Service Name]—a [brief description: e.g., "comprehensive content marketing service designed to help businesses grow their online presence and generate qualified leads"].

**What It Is:**
[New Service Name] helps [target audience] [achieve goal] by [approach/method]. It's perfect for businesses that [qualifying criteria].

**Key Benefits:**
- [Benefit 1: e.g., "Increase organic traffic by 50-100% through strategic content"]
- [Benefit 2: e.g., "Establish thought leadership in your industry"]
- [Benefit 3: e.g., "Generate qualified leads through content that addresses customer pain points"]
- [Benefit 4: e.g., "Save [X] hours per month with done-for-you content creation"]

**What's Included:**
- [Feature 1]
- [Feature 2]
- [Feature 3]
- [Feature 4]

**Why I'm Sharing This With You:**
[Personal connection: e.g., "Given our work together on [past project] and [Company Name]'s goals around [relevant goal], I thought this might be a great fit for you." Or: "I know you've been interested in [related area], so I wanted to share this opportunity."]

**Investment & Timeline:**
- **Pricing**: $[Amount] per [month/project]
- **Timeline**: [Duration: e.g., "3-month initial engagement" or "Ongoing monthly service"]
- **Special Offer**: [If applicable: "As an existing client, you get [discount/benefit] if you sign up by [date]."]

**Learn More:**
If you're interested, I'd love to schedule a quick call to discuss how [New Service Name] could help [Company Name] achieve [their goals]. Or, if you prefer, you can learn more here: [Link to service page/details]

**No Pressure:**
I'm not trying to sell you anything—just wanted to share something new that I think could be valuable. If it's not the right fit or timing, no worries at all!

If you have questions or want to learn more, just reply to this email or schedule a call: [Calendar link]

Thanks for being a valued client!

Best regards,
[Your Name]
[Your Company]
[Phone]

How to use: Copy the template above and replace the placeholders (like [Client Name], [Project Name], etc.) with your actual information.

When to Use This Template

Announcing new services to existing clients is a strategic revenue opportunity. Your current clients already trust you, understand your quality standards, and are the most likely buyers of adjacent services. A new service announcement is both informational and commercial — it positions you as an evolving agency while opening doors for expanded engagements. Use this template when you launch a new service offering, expand into a new capability, or make a significant upgrade to an existing service. The announcement should feel exciting and forward-thinking, not like a hard sales pitch. You are informing valued partners about how you can help them even more. For maximum impact, tie the new service to a trend, client pain point, or market shift that your clients are already thinking about. "We have launched a TikTok content service because we have seen short-form video drive 3x more engagement for brands like yours" connects the announcement to something they care about rather than positioning it as your business decision.

Best Practices

Connect to Client Needs

Frame the new service around problems your clients actually face, not around your business expansion. "Many of our clients have asked about video marketing — so we built a team dedicated to producing high-quality video content for agencies like yours" makes the announcement feel client-driven rather than self-serving.

Include Social Proof

If you have beta clients or early results, share them. "We piloted this service with three clients last quarter and saw an average 45% increase in engagement" provides the evidence that turns curiosity into action. If no results exist yet, share the team credentials and expertise behind the new offering.

Offer an Early Adopter Benefit

Give existing clients a reason to be among the first to try the new service. A discounted pilot, priority scheduling, or a bundled offer rewards loyalty and creates urgency. "As a current client, we are offering a 20% discount on the first three months" incentivizes early adoption.

Make the Next Step Clear

Include a specific call-to-action — book a call, reply to learn more, or visit a landing page. Do not leave the client wondering how to express interest. "Reply to this email or book a 15-minute call here to learn how this could work for your business" removes friction from the conversion path.

Pro Tips

  • Announce new services when they're ready, not when you're still developing
  • Connect the service to client needs or past work to show relevance
  • Clearly explain benefits and who it's for
  • Offer early access or special pricing to existing clients when appropriate
  • Make it easy to learn more or schedule a call
  • Keep it low pressure—share the opportunity, don't push for a sale

What Makes This Template Effective

Exciting Launch

Announces new services with enthusiasm and clarity.

Value Proposition

Clearly explains benefits and who the service is for.

Relevance Connection

Connects new service to client's needs or past work.

Early Access

Offers existing clients early access or special pricing when appropriate.

Clear Details

Provides pricing, timeline, and what's included.

Low Pressure

Invites interest without being pushy.

Frequently Asked Questions

When should I announce new services to existing clients?

Announce when the service is fully developed and ready to deliver. Don't announce during development—wait until you can actually provide it. For existing clients, announce via email, then follow up with a call for interested parties.

Should I offer discounts to existing clients for new services?

You can offer early-bird pricing or a "loyalty discount" (10-15%) to existing clients. This shows appreciation and incentivizes early adoption. However, don't devalue your services—focus on value, not just price.

How do I make new service announcements relevant to each client?

Personalize the email by referencing past work, their goals, or their industry. Use phrases like "Given your interest in [X]" or "Based on our work together on [Y]." Show why this service matters to them specifically.

What if clients aren't interested in the new service?

That's fine. Thank them for considering it and let them know you're here if their needs change. Don't follow up aggressively. Some clients may be interested later, or they may refer others. Maintain the relationship regardless.

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