Branding Services Proposal Template

Thank you for considering [Agency Name] for your branding project. A strong brand identity is essential for [Client Name] to differentiate itself in the market, connect with your target audience, and drive business growth. Based on our initial discussions, we understand that [specific branding needs/challenges]. Our proposed branding solution will create a cohesive, memorable brand identity that reflects your values, resonates with your audience, and positions you for long-term success. This proposal outlines our comprehensive approach to brand development, including strategy, visual identity design, brand guidelines, and implementation support. We're excited to help [Client Name] build a brand that truly represents who you are and where you're going.

Our branding process begins with deep discovery to understand your business, market, and audience. We'll conduct: Stakeholder interviews with key team members to understand your vision, values, and goals. Market research to analyze your competitive landscape and identify differentiation opportunities. Audience research to understand your target customers' needs, preferences, and perceptions. Brand audit of your current brand assets and how they're being used. This discovery phase ensures that every design decision is informed by strategy and aligned with your business objectives. We'll synthesize our findings into a Brand Strategy Document that will guide all creative development, ensuring your new brand identity is both strategically sound and creatively compelling.

Based on our discovery, we'll develop a comprehensive brand strategy that serves as the foundation for all creative work. Brand positioning: [Client Name] will be positioned as [positioning statement]—differentiating you from competitors through [key differentiators]. Brand values: Core values of [Value 1], [Value 2], and [Value 3] will guide all brand communications and experiences. Brand personality: Your brand personality will be [adjective 1], [adjective 2], and [adjective 3], reflected in tone of voice, visual style, and brand behavior. Brand promise: [Promise statement] that you'll deliver to customers consistently. Target audience: Primary audience of [description] who values [values] and responds to [messaging approach]. Messaging framework: Key messages including [Message 1], [Message 2], and [Message 3] that will be used across all communications. This strategy ensures your brand identity is meaningful, differentiated, and aligned with your business goals.

We'll create a complete visual identity system that brings your brand strategy to life. Logo design: Primary logo mark that works across all applications, with [X] logo variations (horizontal, vertical, icon-only) for different use cases. Logo concepts: We'll present [X] distinct logo concepts in the first round, with [X] rounds of revisions to refine the selected direction. Color palette: Primary color palette of [X] colors with specific use guidelines, plus secondary and accent colors. Each color will have defined usage rules and accessibility considerations. Typography: Primary typeface ([Font Name]) for headlines and brand communications, plus secondary typeface ([Font Name]) for body text. We'll provide font files and usage guidelines. Imagery style: Defined photography and illustration style guidelines, including subject matter, composition, color treatment, and mood. Iconography: Custom icon set (if applicable) or icon style guidelines for consistent visual language. Pattern/texture: Brand patterns or textures (if applicable) for added visual interest. All visual elements will be designed to work together cohesively while maintaining flexibility for various applications.

Comprehensive brand guidelines ensure your brand is used consistently and correctly across all touchpoints. The guidelines will include: Brand overview: Brand story, positioning, values, and personality. Logo usage: Logo specifications, clear space requirements, minimum sizes, incorrect usage examples, and logo variations for different backgrounds. Color system: Color palette with hex/RGB/CMYK values, usage guidelines, accessibility considerations, and color combinations. Typography: Typeface specifications, hierarchy, sizing guidelines, and text formatting rules. Imagery: Photography and illustration style guidelines, subject matter, composition rules, and examples. Voice and tone: Writing guidelines, tone of voice examples, messaging framework, and communication do's and don'ts. Application examples: Real-world examples showing how the brand is applied across various materials (business cards, website, social media, packaging, etc.). The guidelines will be delivered as a [format] document (PDF, online guide, or both) that serves as the definitive resource for anyone working with your brand.

We'll apply your new brand identity across key touchpoints to ensure consistent brand experience. Included applications: Business cards, letterhead, and email signature design. Social media profile designs (profile pictures, cover images, templates). Website design application (if part of scope) or website design guidelines. Presentation template design for [platform]. [X] social media post templates. [Other specific applications discussed]. Each application will be designed to showcase your brand identity while serving its functional purpose. We'll provide source files in the appropriate formats (print-ready PDFs, web-optimized files, editable templates) and ensure all applications follow brand guidelines. Additional applications beyond the core set can be added as needed, and we can provide ongoing design support for new materials as your brand evolves.

A successful brand launch requires careful planning and phased implementation. Our rollout strategy includes: Phase 1: Internal launch (Weeks 1-2) - Introduce the new brand to your team, provide brand guidelines training, and update internal materials. Phase 2: Digital presence (Weeks 3-4) - Launch new website (if applicable), update social media profiles, and implement digital brand applications. Phase 3: Marketing materials (Weeks 5-6) - Update marketing collateral, email templates, and digital advertising creative. Phase 4: Physical materials (Weeks 7-8) - Update business cards, signage, packaging, and other physical touchpoints. We'll provide: Brand asset package with all files organized and labeled, Implementation checklist to track rollout progress, Brand guidelines training session for your team, and Support during the transition period. We recommend a [X]-month transition period to fully implement the new brand across all touchpoints, and we'll be available to answer questions and provide guidance throughout.

The complete branding project timeline is [X] weeks from kickoff to final delivery. Key milestones: Weeks 1-2: Discovery and research (Deliverable: Brand Strategy Document). Weeks 3-4: Logo concept development (Deliverable: [X] logo concepts for review). Weeks 5-6: Logo refinement and visual identity development (Deliverable: Refined logo and color/typography system). Weeks 7-8: Brand application design (Deliverable: Application designs for review). Weeks 9-10: Brand guidelines development and final refinements (Deliverable: Complete brand guidelines and final assets). Each milestone includes a review and approval checkpoint. We'll provide status updates weekly and are available for questions throughout the process. The timeline can be adjusted based on your availability for reviews and feedback, though we recommend maintaining the pace to keep momentum and ensure timely delivery.

We include [X] rounds of revisions for logo concepts and [X] rounds for each brand application to ensure the final deliverables meet your expectations. Revision process: After each major deliverable (logo concepts, visual identity, applications), you'll have [X] business days to provide consolidated feedback. We'll incorporate feedback and present updated designs. Major changes (complete redesigns, new concepts) are outside the standard revision process and may require additional time and investment. Minor refinements (color adjustments, spacing tweaks, typography refinements) are included. We ask that you provide feedback from key stakeholders in a consolidated format to ensure we can address all concerns efficiently. Our goal is to get it right within the included revisions, so we'll work closely with you to understand and implement your feedback. After the included revisions, additional changes are available at [rate] per hour.

The total investment for this comprehensive branding project is $[amount], which includes all deliverables outlined in the scope. This investment covers: Complete brand strategy development, Logo design with [X] concepts and [X] rounds of revisions, Full visual identity system (colors, typography, imagery), Brand guidelines documentation, [X] brand applications, Source files in all required formats, Brand asset package, and [X] hours of implementation support. Payment terms: 50% deposit ($[amount]) due upon contract signing to begin work, 25% ($[amount]) due upon logo approval, and 25% ($[amount]) due upon final delivery. We also offer optional add-ons: Additional logo variations ($[amount] each), Extra brand applications ($[amount] each), Extended brand guidelines with more examples ($[amount]), Ongoing design support retainer ($[amount]/month), and Brand photography/imagery ($[amount]). We can customize the scope and pricing based on your specific needs and budget.

What sets [Agency Name] apart is our combination of strategic thinking, creative excellence, and commitment to creating brands that drive business results. We've developed brand identities for [X] companies across [industries], including [notable clients] whose brands have become industry leaders. Our team brings [X] years of combined experience in brand strategy, identity design, and brand implementation. We understand that branding is more than just a logo—it's the complete experience your customers have with your company. Our process ensures that every design decision is informed by strategy and aligned with your business goals. We're also committed to your long-term success—we don't just deliver files, we ensure you understand how to use your brand and are available for support as you grow. Our portfolio demonstrates our ability to create distinctive, memorable brands that resonate with audiences and drive business growth.

We're excited about the opportunity to help [Client Name] build a powerful brand identity that drives business success. To move forward, please review this proposal and let us know if you have any questions or would like to discuss any aspects in more detail. Once you're ready to proceed, we'll send over a project agreement for your review and signature. Upon receiving the signed agreement and deposit, we'll schedule the discovery kickoff meeting within one week. Our goal is to begin the brand strategy development immediately and have your new brand identity ready within [timeline]. We're here to answer any questions and can adjust this proposal based on your specific needs, timeline, or budget. Let's create a brand that truly represents [Client Name] and sets you up for long-term success.