UX Design Proposal

UX/UI Design Proposal Template

Win more UX design projects with a proposal that demonstrates user-centered thinking and design excellence.

Proposal Template Sections

Project Overview

Start with overview.

Section 1
Thank you for considering [Agency] for your UX/UI design project. We understand [Client Name] needs to [goals] through improved user experience. Our proposed design solution will create [outcomes] by [approach]. This proposal outlines our user-centered design approach, process, deliverables, and investment.

User Research & Discovery

Detail research approach.

Section 2
We'll conduct comprehensive user research: User interviews with [X] users, Persona development, User journey mapping, Competitive analysis, and Heuristic evaluation. This research ensures designs are informed by real user needs and behaviors.

Design Process

Explain design methodology.

Section 3
Our process: Research & analysis, Information architecture, Wireframing, Visual design, Prototyping, Usability testing, and Iteration. We'll work in [X]-week sprints with regular reviews and feedback cycles.

Deliverables

List all deliverables.

Section 4
Deliverables include: User research report, Personas and journey maps, Information architecture, Wireframes ([X] screens), High-fidelity designs ([X] screens), Interactive prototype, Design system, Style guide, and Developer handoff documentation.

Design System

Detail design system.

Section 5
We'll create a comprehensive design system including: Color palette, Typography, Components, Patterns, and Usage guidelines. This ensures consistency and scalability.

Usability Testing

Explain testing approach.

Section 6
We'll conduct usability testing with [X] users to validate designs. Testing includes: Task-based testing, Feedback collection, Analysis and recommendations, and Iteration based on findings.

Timeline

Provide timeline.

Section 7
Timeline: Weeks 1-2: Research, Weeks 3-4: IA and wireframes, Weeks 5-6: Visual design, Week 7: Prototyping, Week 8: Testing and iteration, Week 9: Final delivery. Includes [X] rounds of revisions.

Investment

Present pricing.

Section 8
Investment: $[amount] covering all deliverables. Payment: [X]% upon contract, [X]% at wireframe approval, [X]% at design approval, [X]% at final delivery. Includes [X] rounds of revisions per phase.

Why Choose Us

Differentiate.

Section 9
We've designed [X] products achieving [results]. Our team includes [expertise]. We're committed to user-centered design and measurable outcomes.

Next Steps

Next steps.

Section 10
Let's schedule a call to discuss. Upon approval, we'll begin research within [timeline].

How to use: Copy each section above and customize it for your client. Replace placeholders (like [Client Name], [Agency Name], etc.) with your actual information. Adapt the content to match your specific services, pricing, and client's needs.

Key Features of This Proposal Template

User Research & Discovery

Details your user research approach including user interviews, personas, and journey mapping. Shows you understand user-centered design.

Design Process & Methodology

Explains your design process from research through testing. Demonstrates a proven, user-centered methodology.

Deliverables & Design Specifications

Lists all design deliverables including wireframes, prototypes, design systems, and handoff documentation.

Usability Testing Plan

Outlines your usability testing approach to validate designs. Shows commitment to user validation.

Design System & Guidelines

Details the design system and component library you'll create. Shows you think systematically.

Implementation Support

Explains how you'll support implementation including developer handoff and collaboration. Shows you think beyond design.

Pro Tips for Writing Proposals

  • Show user-centered approach
  • Include research methodology
  • Explain design rationale
  • Address accessibility
  • Show portfolio examples

Frequently Asked Questions

How long does UX design take?

Typically 8-12 weeks depending on scope. Includes research, design, testing, and iteration. We'll provide timeline based on your specific needs.

What's included in UX deliverables?

Includes: Research findings, Wireframes, High-fidelity designs, Prototypes, Design system, and Handoff documentation. Specific deliverables depend on project scope.

Do you conduct user testing?

Yes, we include usability testing to validate designs. Testing helps identify issues before development, saving time and money.

How do you handle revisions?

We include [X] rounds of revisions per phase. Major changes may require additional time. We'll communicate impact of changes.

What about developer handoff?

We provide comprehensive handoff including: Design specs, Assets, Style guide, and Collaboration support. We work closely with developers to ensure accurate implementation.

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