WordPress Development Proposal Template

Thank you for considering [Agency Name] for your WordPress development project. Based on our discovery conversations, we understand that [Client Name] needs a [new build/redesign/migration] that delivers [specific goals]. Our proposed solution leverages WordPress's flexibility and our development expertise to create a site that is performant, secure, and easy to manage. We will deliver a fully responsive website with [key features], built on a solid foundation that supports your growth. This proposal outlines our approach, technical recommendations, deliverables, timeline, and investment required. We're committed to delivering a WordPress site that not only meets your immediate needs but is built for long-term success.

Our technical approach is built on WordPress best practices and your specific requirements. We will develop a [custom theme/child theme of X/premium theme customization] that ensures unique design while maintaining WordPress standards. The site architecture will include [number] pages, [custom post types if any], and integration with [platforms/tools]. Our plugin strategy prioritizes lightweight, well-maintained solutions—we will use [key plugins] for [functionality] and develop custom functionality where off-the-shelf solutions don't fit. All development will follow WordPress coding standards, prioritize Core Web Vitals for performance, and implement security hardening including regular updates and proper user role configuration. For migrations, we employ a staged approach with testing environments to ensure zero data loss and minimal downtime.

Phase 1 (Weeks 1-2): Discovery and planning—content inventory, site architecture, design direction, and technical specification. Deliverable: Project brief and sitemap approval. Phase 2 (Weeks 3-5): Design and development setup—wireframes, visual design approval, development environment setup, and theme foundation. Deliverable: Design mockups and dev environment. Phase 3 (Weeks 6-8): Core development—page builds, custom functionality, content migration (if applicable), and plugin configuration. Deliverable: Staging site for review. Phase 4 (Weeks 9-10): Testing and launch—QA across devices and browsers, performance optimization, security scan, and production launch. Deliverable: Live website with documentation and training. Post-launch: We recommend a 30-day support period and offer ongoing maintenance plans from $[amount]/month for updates, backups, and monitoring.

For your migration from [current platform], we have developed a comprehensive plan to ensure a smooth transition. Our process includes: Full content audit and inventory of pages, posts, and media; Content export and transformation to WordPress format with SEO preservation; Database migration with relationship integrity; Media library migration with optimization and CDN setup; URL structure mapping and 301 redirect implementation to preserve search rankings; Staged testing in staging environment with client approval before go-live; DNS cutover during low-traffic window with rollback plan; Post-migration verification of functionality and search indexing. We anticipate [X] hours of downtime during the final cutover, scheduled for [recommended time]. All work is backed by comprehensive backups at each stage.

The total investment for this WordPress project is $[amount], structured as follows: 40% ($[amount]) upon contract signing to begin discovery and design; 30% ($[amount]) upon design approval to begin development; 30% ($[amount]) upon launch and final delivery. This includes all deliverables outlined in the scope, [X] rounds of revisions, and 30 days of post-launch support. We offer three maintenance tiers: Essential ($[amount]/month)—core updates, security monitoring, monthly backups; Growth ($[amount]/month)—adds performance monitoring, uptime alerts, and 2 hours support; Premium ($[amount]/month)—adds priority support, content updates, and quarterly optimization. Payment terms are net 15. We require a 3-month minimum for maintenance plans to ensure proper site care.