SEO audit checklist
Complete site review guide for SEO audits. Cover on-page, technical, backlinks, and content to identify opportunities and fix issues.
Frequently asked questions
How often should we run an SEO audit?
Full audit quarterly. Light technical and indexing checks monthly. After major site changes, run an audit before and after.
What tools do we need for an SEO audit?
Minimum: Google Search Console, Google Analytics, Screaming Frog (free up to 500 URLs). Add Ahrefs, Semrush, or Moz for backlinks and keyword data.
How do we present audit findings to clients?
Prioritize: critical issues first, then high-impact, then nice-to-have. Use screenshots and clear action items. Estimate effort and impact where possible.
What’s the difference between technical and on-page SEO?
Technical: crawlability, indexation, speed, structure. On-page: meta, headings, content, internal links. Both matter; technical issues can block on-page improvements.
Should we fix everything at once?
Prioritize by impact and effort. Fix critical technical issues first, then high-value on-page and content. Phased approach is often more manageable.
Run the checklist where the client work happens
AgencyPro keeps projects, client requests, files, messages and invoices in one branded client portal, so each step is done and recorded in the same place.