SEO Audit Checklist

Identify broken links, redirect chains, duplicate content, and crawl errors.

Check sitemap submission in Search Console. Ensure all important pages are included.

Ensure critical pages aren’t blocked. Verify directives match intent.

LCP, FID, CLS. Use PageSpeed Insights and Search Console. Prioritize mobile.

Test with Google’s mobile-friendly tool. Check viewport, tap targets, and legibility.

Ensure full HTTPS. Fix any mixed content warnings.

Review coverage report. Fix crawl errors, exclude intentional noindex.

50–60 chars. Unique per page. Include primary keyword. Avoid keyword stuffing.

150–160 chars. Compelling, includes CTA. Unique per page.

One H1 per page. Logical hierarchy. Keywords in headings where natural.

Key pages linked from homepage and category pages. Avoid orphan pages.

Descriptive alt text. Meaningful file names. Avoid generic (image1.jpg).

Short, readable URLs. Avoid excessive parameters. Use hyphens.

Consolidate or expand thin content. Use canonicals or noindex for duplicates.

Multiple pages targeting same keyword? Consolidate or differentiate.

Comprehensiveness, expertise, experience, authoritativeness, trust. Add where lacking.

Update outdated dates and statistics. Add “last updated” where relevant.

Identify toxic links. Plan disavow if needed. Note high-quality opportunities.

Identify previously linked pages that 404. Restore or redirect.

Find opportunities competitors have that you don’t. Prioritize attainable targets.

Claimed, accurate NAP. Categories, hours, photos. Encourage reviews.

Name, address, phone consistent on site, directory, and citations.

Unique content per location. Avoid thin location pages.