Website launch checklist
Ensure a smooth website launch for your clients. Cover SEO, performance, legal compliance, and user experience before going live.
Frequently asked questions
When should we run the launch checklist?
Run it one to two weeks before launch so there is time to fix issues, then do a final pass a day or two before go-live.
What if the client wants to launch before everything is done?
Prioritize: SEO basics, SSL, forms, and legal (privacy/cookie) are non-negotiable. Performance and polish can be iterated post-launch if needed, but document gaps.
Who owns the website after launch?
Clarify in the contract: typically the client owns content and domain; you may retain code or transfer it. Document hosting, credentials, and support scope in a handoff.
How do we handle DNS and domain transfer?
Coordinate with the client’s domain registrar. Update nameservers or DNS records, allowing up to 48 hours for changes to propagate. Test before removing the old site.
What analytics should we set up?
Minimum: Google Analytics 4. Add goals/conversions, search console, and consider heatmaps (e.g., Hotjar) for UX insight. Ensure privacy compliance.
Run the checklist where the client work happens
AgencyPro keeps projects, client requests, files, messages and invoices in one branded client portal, so each step is done and recorded in the same place.