Website Launch Checklist
Ensure a smooth website launch for your clients. Cover SEO, performance, legal compliance, and user experience before going live.
Frequently Asked Questions
When should we run the launch checklist?
Run this checklist 1–2 weeks before launch. This gives time to fix issues. Do a final pass 24–48 hours before go-live.
What if the client wants to launch before everything is done?
Prioritize: SEO basics, SSL, forms, and legal (privacy/cookie) are non-negotiable. Performance and polish can be iterated post-launch if needed, but document gaps.
Who owns the website after launch?
Clarify in the contract: typically the client owns content and domain; you may retain code or transfer it. Document hosting, credentials, and support scope in a handoff.
How do we handle DNS and domain transfer?
Coordinate with the client’s domain registrar. Update nameservers or DNS records. Allow 24–48 hours for propagation. Test before removing old site.
What analytics should we set up?
Minimum: Google Analytics 4. Add goals/conversions, search console, and consider heatmaps (e.g., Hotjar) for UX insight. Ensure privacy compliance.
Run Checklists Within Your Workflow
AgencyPro helps you manage projects, clients, and billing—so you can execute checklists as part of your everyday workflow.