Animation & Motion Graphics Proposal Template

Thank you for considering [Studio Name] for your animation project. We understand that [Client Name] needs [explainer video/brand animation/motion graphics] to [communicate complex product/energize brand/engage audience]. Our studio specializes in [2D/3D/motion graphics] that translate abstract concepts into compelling visual stories. We have produced [X] animations for brands including [notable clients], and our work has been featured [placements]. This proposal outlines our creative approach, production process, timeline, and investment. We are excited to bring [Client Name]'s message to life through animation that captivates, informs, and resonates with your audience.

Our proposed animation style for [Client Name] is [describe style: e.g., clean 2D vector animation with subtle motion, character-driven narrative, etc.]. The visual language will reflect your brand—[brand attributes]—while ensuring the content is accessible and engaging. We will use [color palette, typography, illustration style] consistent with your brand guidelines. The tone will be [professional/playful/authoritative] to match your audience and message. For [explainer/motion graphics], we will [specific approach: e.g., use metaphor and analogy to simplify complex topics, employ character animation to create emotional connection]. We will provide style frames and a short motion test for approval before full production to ensure alignment on direction.

Our production process is structured to ensure quality and alignment at each stage. Phase 1—Script & Storyboard (Weeks 1-2): We develop the script and create a storyboard with key frames and timing. You review and approve before we animate. Phase 2—Style Frames & Animatic (Weeks 3-4): We create 3-5 style frames and an animatic (rough motion with timing). This confirms visual style and pacing. Phase 3—Animation Production (Weeks 5-8): Full animation based on approved assets. We provide progress reviews at 50% and 90% completion. Phase 4—Revisions & Final Delivery (Weeks 9-10): Two rounds of revisions, sound design/music, and final rendering. Deliverable: Final video in [formats] plus source files if agreed. Each phase includes a defined approval checkpoint. We ask for feedback within 5 business days to maintain timeline.

We include [X] rounds of revisions in the production phase. A revision round addresses: timing adjustments, color tweaks, text changes, minor animation refinements, and audio adjustments. Revisions do not include: script changes after storyboard approval, new scenes or sections, style changes, or additional deliverables. Such changes require a change order and may affect timeline and budget. We provide revision feedback in written form or via annotated video to ensure clarity. Turnaround for revisions is typically 5-7 business days per round. Our goal is to get it right within the included revisions through clear communication and iterative check-ins.

Deliverables: Final video in [resolutions: e.g., 1920x1080, 1080x1080, 1080x1920] and [formats: MP4, MOV]; optional source files (After Effects, etc.) for an additional fee. Usage rights: We transfer [specified rights: e.g., perpetual, worldwide, non-exclusive] for [use cases: web, social, paid ads, internal, events]. Broadcast or extended use may require additional licensing. We retain portfolio rights unless confidentiality is agreed. Investment: $[amount] for [X]-second video including script, storyboard, full animation, [X] revision rounds, and delivery in standard formats. Payment: 50% upon contract, 25% upon style frame approval, 25% upon delivery. Rush delivery (under 8 weeks): 20% premium. Additional seconds: $[amount]/second.