Graphic design proposal

Graphic design proposal template

A graphic design proposal to download as a Word file or copy section by section: an itemized scope, an 8-week timeline, revisions, file formats, usage rights and pricing. Complete branding and UX/UI versions are further down the page.

Get the editable proposal

Download the Word file and replace every [bracket] and example figure, or copy the sections below. The .docx opens in Microsoft Word, Google Docs, Apple Pages and LibreOffice.

Use the graphic design proposal for identity and collateral work. Use the branding version when the project includes discovery, positioning and a rollout plan, and the UX/UI version for research, user flows, prototypes, a design system and usability testing.

Graphic design proposal templateDownload .docx (39 KB)Read it on this page
Branding proposalDownload .docx (40 KB)Open on this page
UX/UI design proposalDownload .docx (42 KB)Open on this page

Proposal sections to copy

Project overview

What the client needs, why, and the headline scope, timeline and fee.

Section 1

[Client Name] is [situation, e.g., "launching a new product line and has outgrown a logo designed in-house five years ago"]. You need [scope, e.g., "a new brand identity and the core materials to launch it"] by [date].

We propose an 8-week project covering a new logo suite, color and type system, brand guidelines and [X] launch applications. The project fee is $[amount], paid in three stages.

The scope, process, revisions, files, usage rights and pricing are below.

Brand and goals

Show you understand the brand, the audience and what the design needs to do.

Section 2

What the new identity needs to do:
1. [e.g., Look credible to enterprise buyers, not just startups]
2. [e.g., Work at small sizes, including a 16px favicon and embroidery]
3. [e.g., Stand apart from [Competitor A] and [Competitor B], who both use blue wordmarks]

Audience: [who they are and what they value]
Keep: [e.g., the company name and the green the team is attached to]
Change: [e.g., the dated icon and the inconsistent typefaces]
Practical constraints: [e.g., two-color print for packaging, existing signage budget]

Scope and deliverables

List every deliverable. Optional items go in a separate list with their own price.

Section 3

Brand identity (included):
- Logo suite: primary logo, secondary lockup, icon, and one-color versions
- Color palette with HEX, RGB and CMYK values (and Pantone if needed for print)
- Typography: [2] typefaces with usage rules and web-safe fallbacks
- Brand guidelines: [20]-page PDF covering logo use, color, type, imagery and examples

Launch applications (included):
- Business card and email signature
- Social media profile images and [3] post templates
- Presentation template ([PowerPoint/Google Slides]), [10] slide layouts

Optional (priced separately below):
- Packaging design for [X] products, including dielines and print-ready files
- Brochure or catalog, [X] pages
- Signage and environmental graphics

Not included: printing costs, photography, copywriting and website design.

Process and timeline

Set out phases, approvals and the feedback window the timeline depends on.

Section 4

Example 8-week timeline:

Weeks 1-2: Discovery and concepts
- Brand questionnaire, workshop, audit of current materials and competitors
- Mood boards, then [3] distinct logo directions presented
- Milestone: one direction chosen

Weeks 3-4: Refinement
- [2] rounds of refinement on the chosen direction
- Color and type system developed alongside
- Milestone: logo, color and type approved

Weeks 5-6: Applications
- Business card, social templates and presentation template
- Milestone: applications approved

Weeks 7-8: Guidelines and handover
- Brand guidelines written and designed
- Final files prepared and delivered
- Milestone: handover call and file delivery

The timeline assumes one consolidated round of feedback within 5 business days at each milestone.

Revision policy

Say what is included and what triggers a change order.

Section 5

Included:
- [3] initial logo directions
- [2] rounds of refinement on the chosen direction
- [2] rounds of revisions on each application

A revision: adjustments to color, spacing, type, layout and imagery within the approved direction.
A change order: a new direction after one has been approved, new deliverables, or revisions beyond the included rounds. We quote change orders before starting. Additional revisions are billed at $[rate]/hour.

Files and usage rights

Name the file formats and state when ownership transfers.

Section 6

Files delivered:
- Logos: AI and EPS (vector), SVG (web), PNG with transparent background (digital), in full color, one color, black and white
- Print files: press-ready PDF with bleed and crop marks
- Templates: editable source files ([InDesign/PowerPoint/Google Slides])
- Brand guidelines: PDF

Usage rights: on final payment, [Client Name] owns the final logo and brand assets and may use them for any business purpose. Unused concepts remain ours. We may show the finished work in our portfolio unless you ask us not to.

Fonts: commercial typefaces must be licensed by [Client Name]; we will list the licenses needed and their cost.

Investment and payment

Price each package separately so the client can adjust scope. Replace the example items with your own rates.

Section 7

Example pricing structure (illustrative; replace with your own rates):

- Brand identity (logo suite, color, type, guidelines): $[amount]
- Launch applications (business card, social templates, presentation template): $[amount]
- Optional packaging design, per product: $[amount]
- Optional brochure, [X] pages: $[amount]

Project total (included items): $[amount]

Payment schedule:
- 50% ($[amount]) on signing
- 25% ($[amount]) on approval of the logo, color and type
- 25% ($[amount]) on final file delivery

Rush delivery (shorter than the timeline above): [X]% surcharge.
Print production: quoted by your printer; we can manage it for $[amount].

This quote is valid until [date].

Why us

Point to relevant, checkable work.

Section 8

- Relevant work: [two or three links to identities for similar businesses]
- Your designer from concept to handover: [Name]
- You review concepts and leave comments directly on the designs in [your client portal or review tool]
- [One specific proof point: an award, a reference client or a measurable outcome you can share]

Next steps

Three steps from yes to kickoff.

Section 9

1. Confirm the scope, including any optional items
2. Sign the agreement and pay the 50% deposit
3. We send the brand questionnaire and schedule the discovery workshop within [5] business days

This proposal is valid until [date].

How to use: Copy each section above into your proposal document. Replace the bracketed placeholders, such as [Client Name] and [amount], with your details, and replace any example figures with your own scope and rates before you send it.

Choose the version for your work

Use only the sections that match your engagement. Each version below contains its own complete working text or checklist.

Branding proposal

Use this version when the work goes beyond visual identity. It covers discovery and research, positioning and messaging, visual identity, brand guidelines, applications, rollout, revisions and pricing.

Edit Branding proposal

Project Overview
Thank you for considering [Agency Name] for your branding project. Based on our initial discussions, we understand that [specific branding needs/challenges]. This proposal covers discovery, positioning, visual identity, brand guidelines, applications, rollout support, revisions and pricing.

Brand Discovery & Research
Our branding process begins with deep discovery to understand your business, market, and audience. We'll conduct: Stakeholder interviews with key team members to understand your vision, values, and goals. Market research to analyze your competitors and identify differentiation opportunities. Audience research to understand your target customers' needs, preferences, and perceptions. Brand audit of your current brand assets and how they're being used. This discovery phase ensures that every design decision is informed by strategy and aligned with your business objectives. We'll synthesize our findings into a Brand Strategy Document that will guide all creative development, ensuring your new brand identity is both strategically sound and creatively compelling.

Brand Strategy & Positioning
Based on our discovery, we'll develop a comprehensive brand strategy that serves as the foundation for all creative work. Brand positioning: [Client Name] will be positioned as [positioning statement], set apart from competitors by [key differentiators]. Brand values: Core values of [Value 1], [Value 2], and [Value 3] will guide all brand communications and experiences. Brand personality: Your brand personality will be [adjective 1], [adjective 2], and [adjective 3], reflected in tone of voice, visual style, and brand behavior. Brand promise: [Promise statement] that you'll deliver to customers consistently. Target audience: Primary audience of [description] who values [values] and responds to [messaging approach]. Messaging framework: Key messages including [Message 1], [Message 2], and [Message 3] that will be used across all communications. This strategy ensures your brand identity is meaningful, differentiated, and aligned with your business goals.

Visual Identity Design
We'll create a complete visual identity system that brings your brand strategy to life. Logo design: Primary logo mark that works across all applications, with [X] logo variations (horizontal, vertical, icon-only) for different use cases. Logo concepts: We'll present [X] distinct logo concepts in the first round, with [X] rounds of revisions to refine the selected direction. Color palette: Primary color palette of [X] colors with specific use guidelines, plus secondary and accent colors. Each color will have defined usage rules and accessibility considerations. Typography: Primary typeface ([Font Name]) for headlines and brand communications, plus secondary typeface ([Font Name]) for body text. We'll provide font files and usage guidelines. Imagery style: Defined photography and illustration style guidelines, including subject matter, composition, color treatment, and mood. Iconography: Custom icon set (if applicable) or icon style guidelines for consistent visual language. Pattern/texture: Brand patterns or textures (if applicable) for added visual interest. All visual elements will be designed to work together cohesively while maintaining flexibility for various applications.

Brand Guidelines & Documentation
Comprehensive brand guidelines ensure your brand is used consistently and correctly across all touchpoints. The guidelines will include: Brand overview: Brand story, positioning, values, and personality. Logo usage: Logo specifications, clear space requirements, minimum sizes, incorrect usage examples, and logo variations for different backgrounds. Color system: Color palette with hex/RGB/CMYK values, usage guidelines, accessibility considerations, and color combinations. Typography: Typeface specifications, hierarchy, sizing guidelines, and text formatting rules. Imagery: Photography and illustration style guidelines, subject matter, composition rules, and examples. Voice and tone: Writing guidelines, tone of voice examples, messaging framework, and communication do's and don'ts. Application examples: Real-world examples showing how the brand is applied across various materials (business cards, website, social media, packaging, etc.). The guidelines will be delivered as a [format] document (PDF, online guide, or both) that serves as the definitive resource for anyone working with your brand.

Brand Applications & Collateral
We'll apply your new brand identity across key touchpoints to ensure consistent brand experience. Included applications: Business cards, letterhead, and email signature design. Social media profile designs (profile pictures, cover images, templates). Website design application (if part of scope) or website design guidelines. Presentation template design for [platform]. [X] social media post templates. [Other specific applications discussed]. Each application will be designed to showcase your brand identity while serving its functional purpose. We'll provide source files in the appropriate formats (print-ready PDFs, web-optimized files, editable templates) and ensure all applications follow brand guidelines. Additional applications beyond the core set can be added as needed, and we can provide ongoing design support for new materials as your brand evolves.

Implementation & Rollout Strategy
A successful brand launch requires careful planning and phased implementation. Our rollout strategy includes: Phase 1: Internal launch (weeks 1-2): introduce the new brand to your team, provide brand guidelines training, and update internal materials. Phase 2: Digital presence (weeks 3-4): launch new website (if applicable), update social media profiles, and implement digital brand applications. Phase 3: Marketing materials (weeks 5-6): update marketing collateral, email templates, and digital advertising creative. Phase 4: Physical materials (weeks 7-8): update business cards, signage, packaging, and other physical touchpoints. We'll provide: Brand asset package with all files organized and labeled, Implementation checklist to track rollout progress, Brand guidelines training session for your team, and Support during the transition period. We recommend a [X]-month transition period to fully implement the new brand across all touchpoints, and we'll be available to answer questions and provide guidance throughout.

Timeline & Milestones
The complete branding project timeline is [X] weeks from kickoff to final delivery. Key milestones: Weeks 1-2: Discovery and research (Deliverable: Brand Strategy Document). Weeks 3-4: Logo concept development (Deliverable: [X] logo concepts for review). Weeks 5-6: Logo refinement and visual identity development (Deliverable: Refined logo and color/typography system). Weeks 7-8: Brand application design (Deliverable: Application designs for review). Weeks 9-10: Brand guidelines development and final refinements (Deliverable: Complete brand guidelines and final assets). Each milestone includes a review and approval checkpoint. We'll provide status updates weekly and are available for questions throughout the process. The timeline can be adjusted based on your availability for reviews and feedback, though we recommend maintaining the pace to keep momentum and ensure timely delivery.

Revision Process
We include [X] rounds of revisions for logo concepts and [X] rounds for each brand application to ensure the final deliverables meet your expectations. Revision process: After each major deliverable (logo concepts, visual identity, applications), you'll have [X] business days to provide consolidated feedback. We'll incorporate feedback and present updated designs. Major changes (complete redesigns, new concepts) are outside the standard revision process and may require additional time and investment. Minor refinements (color adjustments, spacing tweaks, typography refinements) are included. We ask that you provide feedback from key stakeholders in a consolidated format to ensure we can address all concerns efficiently. Our goal is to get it right within the included revisions, so we'll work closely with you to understand and implement your feedback. After the included revisions, additional changes are available at [rate] per hour.

Investment & Pricing
The total investment for this branding project is $[amount], which includes all deliverables outlined in the scope. This investment covers: Complete brand strategy development, Logo design with [X] concepts and [X] rounds of revisions, Full visual identity system (colors, typography, imagery), Brand guidelines documentation, [X] brand applications, Source files in all required formats, Brand asset package, and [X] hours of implementation support. Payment terms: 50% deposit ($[amount]) due upon contract signing to begin work, 25% ($[amount]) due upon logo approval, and 25% ($[amount]) due upon final delivery. We also offer optional add-ons: Additional logo variations ($[amount] each), Extra brand applications ($[amount] each), Extended brand guidelines with more examples ($[amount]), Ongoing design support retainer ($[amount]/month), and Brand photography/imagery ($[amount]). We can customize the scope and pricing based on your specific needs and budget.

Why Choose Our Branding Services
We've developed brand identities for [X] companies across [industries], including [real, permissioned client examples]. Our team brings [X] years of combined experience in brand strategy, identity design and brand implementation. Every design decision in our process traces back to the strategy work. We don't stop at delivering files: we train your team on the guidelines and stay available for support as the brand is rolled out. See [portfolio link] for examples relevant to your project.

Next Steps
To move forward, please review this proposal and let us know if you have any questions or would like to discuss any aspects in more detail. Once you're ready to proceed, we'll send over a project agreement for your review and signature. Upon receiving the signed agreement and deposit, we'll schedule the discovery kickoff meeting within one week. Our goal is to begin the brand strategy development immediately and have your new brand identity ready within [timeline]. We're here to answer any questions and can adjust this proposal based on your specific needs, timeline, or budget.

Edits stay in this page until you leave. Download a copy before closing.

UX/UI design proposal

Use this version for product and interface work. It covers user research, information architecture and user flows, wireframes and prototypes, a design system, usability testing and developer handoff.

Edit UX/UI design proposal

Project Overview
Thank you for considering [Agency] for your UX/UI design project. We understand that [Client Name] needs to [goals] through a better user experience: one that reduces friction, increases engagement and moves [named business metric]. Our team has spent the past [X] years helping organizations across [industries] turn complex workflows into clear, accessible digital products.

Our proposed design solution will create [outcomes] through a research-driven [approach]. We start with user research to find real behaviors, pain points and unmet needs. Then we turn those findings into information architecture, interaction patterns and visual design.

This proposal outlines our user-centered design methodology, the specific research and design activities we will conduct, a complete list of deliverables (from personas and journey maps through high-fidelity prototypes and a production-ready design system), our usability testing framework, the project timeline, and the investment required. We have also included details on our developer handoff process so your engineers can build from the designs without guesswork.

User Research & Discovery
Our research phase is designed to uncover the motivations, behaviors, and pain points of your users so that every subsequent design decision is grounded in evidence rather than assumption.

User Interviews: We will conduct one-on-one interviews with [X] representative users across your key segments, using a semi-structured interview guide to explore workflows, frustrations, and unmet needs. Sessions are recorded (with consent) and synthesized into actionable insight reports.

Persona Development: From our research findings, we will create [X] detailed user personas that capture demographics, goals, behaviors, pain points, and technology comfort levels. These personas become the north star for every design decision throughout the project.

User Journey Mapping: We will map the end-to-end journey for each persona, identifying key touchpoints, emotional states, drop-off risks, and opportunities for delight. Journey maps reveal where the current experience fails and where design interventions will have the greatest impact.

Competitive & Analogous Analysis: We will audit [X] direct competitors and [X] best-in-class analogous products to identify UX patterns, differentiation opportunities, and industry benchmarks for task completion rates and user satisfaction.

Heuristic Evaluation: If an existing product is in scope, we will conduct a Nielsen heuristic evaluation to catalogue usability issues, severity ratings, and recommended fixes. This research phase typically spans [X] weeks and concludes with a comprehensive findings presentation and a prioritized design opportunity roadmap.

Design Process
Our design methodology follows a double-diamond framework: we diverge to explore possibilities, then converge on the strongest solutions. Work runs in [X]-week design sprints with a review and feedback cycle at every stage.

Research & Analysis: Synthesize user research findings into design principles, opportunity areas, and a prioritized list of problems to solve (detailed in the previous section).

Information Architecture (IA): Define the structure of the product: site maps, navigation models, content hierarchies and taxonomy. We use card sorting and tree testing exercises with real users to validate that the IA matches their mental models.

Wireframing: Create low-fidelity wireframes for all key screens and user flows, focusing on layout, content priority, and interaction patterns without the distraction of visual styling. Wireframes are reviewed collaboratively and iterated before advancing to high-fidelity design.

Visual Design: Apply brand identity, color systems, typography, iconography, and motion design to transform wireframes into polished, pixel-perfect screen designs. We present [X] initial design directions for key screens, refine the selected direction, and then systematically apply it across all screens.

Prototyping: Build interactive prototypes in [Figma/Principle/ProtoPie] that simulate real user flows, micro-interactions, and transitions. Prototypes are used both for stakeholder alignment and as the foundation for usability testing.

Usability Testing & Iteration: Conduct moderated usability tests with [X] participants, analyze findings, and iterate on designs. This test-and-learn loop may repeat [X] times depending on the complexity of issues uncovered. Every design decision is documented with its research rationale so your team understands the "why" behind the "what."

Deliverables
You will receive a comprehensive set of deliverables at each phase of the engagement, ensuring full transparency and stakeholder alignment throughout.

Research Phase Deliverables: User research report with key findings, insights, and design recommendations. [X] detailed user personas with scenario narratives. End-to-end user journey maps for each persona. Competitive analysis report with UX benchmarking scorecard. Heuristic evaluation report (if applicable) with severity-rated issue log.

Design Phase Deliverables: Information architecture documentation including site map, navigation model, and content hierarchy. Low-fidelity wireframes for [X] screens covering all primary user flows. High-fidelity visual designs for [X] screens delivered in [Figma/Sketch/Adobe XD] with responsive variants for desktop, tablet, and mobile breakpoints. Interactive prototype simulating [X] key user flows with realistic transitions and micro-interactions.

Design System Deliverables: A production-ready design system and component library containing foundational tokens (color, typography, spacing, elevation), [X]+ reusable UI components with variants and states, pattern documentation with usage guidelines, and accessibility annotations meeting WCAG 2.2 AA standards.

Handoff Deliverables: Developer-ready design specifications with redlines, spacing, and interaction notes. Exported assets in all required formats and resolutions. Style guide documenting brand application rules. A recorded walkthrough video explaining key design decisions and interaction patterns for the development team.

All deliverables are versioned and organized in a shared workspace, with a clear naming convention and revision history so nothing is lost or duplicated.

Design System
A design system keeps the product consistent as it grows. We will create a living design system that designers and developers both work from, so new features reuse existing components instead of starting from scratch.

Design Tokens: We define foundational tokens for color (primary, secondary, neutral, semantic), typography (type scale, font families, weights, line heights), spacing (a harmonious spacing scale), elevation (shadow and layering system), and motion (easing curves and duration standards). Tokens are structured for easy export to CSS custom properties, Tailwind configs, or platform-native formats.

Component Library: We build [X]+ reusable UI components (buttons, inputs, cards, modals, navigation elements, data tables and more), each with variants for size, state and theme and documented prop interfaces. Components are designed with accessibility baked in, including proper focus management, ARIA attributes, and color contrast ratios meeting WCAG 2.2 AA standards.

Pattern Documentation: Beyond individual components, we document common interaction patterns such as form validation flows, empty states, loading skeletons, error handling, and onboarding sequences. Each pattern includes usage guidelines, do/don't examples, and annotated examples.

Governance & Scalability: We provide a contribution guide explaining how your team can propose, review, and add new components to the system over time. The structure lets the system grow with your product without splintering into one-off designs.

Usability Testing
Usability testing is the critical validation step that separates assumption-driven design from evidence-based design. We conduct structured testing sessions to identify friction points, validate interaction patterns, and measure task success rates before a single line of production code is written.

Test Planning: We develop a test plan defining objectives, target participant profiles, task scenarios, success criteria, and metrics to capture (task completion rate, time on task, error rate, System Usability Scale score). Test scripts are reviewed with your team to ensure alignment on priorities.

Participant Recruitment: We recruit [X] participants matching your target user personas through [recruitment method, e.g., your existing user base, panel services, or intercept testing]. We recommend at least 5 participants per persona segment. Jakob Nielsen's analysis (Nielsen Norman Group, 2000, nngroup.com/articles/why-you-only-need-to-test-with-5-users) found that 5 users uncover about 85% of the usability problems in a design.

Moderated Testing Sessions: Each participant completes a series of realistic tasks using the interactive prototype while a trained moderator observes, probes for qualitative feedback, and captures behavioral data. Sessions are conducted [remotely via Zoom/Lookback or in-person] and recorded for team review.

Analysis & Recommendations: We synthesize findings into a prioritized usability report that categorizes issues by severity (critical, major, minor, cosmetic), maps each issue to the affected screen and flow, and provides specific design recommendations with before/after mockups.

Iteration: Based on test findings, we iterate on the designs and, where warranted, conduct a follow-up validation round to confirm that changes resolved the identified issues. This test-learn-iterate cycle ensures the final designs deliver a smooth, intuitive experience that meets your usability targets.

Timeline
The following timeline reflects our recommended pace for delivering research-backed, thoroughly tested designs. Each phase concludes with a formal review milestone so you have full visibility and approval authority before we advance.

Weeks 1-2, Research & Discovery: Conduct user interviews, stakeholder workshops, competitive analysis, and heuristic evaluation. Deliverable: Research findings report and design opportunity roadmap. Milestone: Research review and alignment session.

Weeks 3-4, Information Architecture & Wireframing: Define site map, navigation model, and content hierarchy. Produce low-fidelity wireframes for all key screens and flows. Conduct card sorting or tree testing to validate IA. Deliverable: IA documentation and annotated wireframe deck. Milestone: Wireframe approval.

Weeks 5-6, Visual Design: Develop [X] initial design directions, refine the selected concept, and apply high-fidelity visual design across all screens with responsive variants. Deliverable: Complete screen designs in [Figma/Sketch]. Milestone: Visual design approval.

Week 7, Prototyping & Design System: Build interactive prototypes for key flows and assemble the design system component library with documentation. Deliverable: Clickable prototype and design system v1.0.

Week 8, Usability Testing & Iteration: Recruit participants, conduct moderated usability sessions, analyze findings, and iterate on designs. Deliverable: Usability report and updated designs.

Week 9, Final Delivery & Handoff: Prepare developer handoff documentation, export assets, record walkthrough video, and conduct a handoff workshop with your development team. Deliverable: Complete handoff package. Milestone: Final acceptance.

This timeline includes [X] rounds of revisions per phase. We build in [X] days of buffer to accommodate stakeholder scheduling and feedback consolidation.

Investment
We structure our pricing around clear milestones so that every payment is tied to tangible, approved deliverables.

Total Investment: $[amount] covering all research, design, testing, and handoff activities outlined in this proposal.

Payment Schedule: [X]% upon contract signing (project initiation and research kickoff), [X]% upon wireframe milestone approval, [X]% upon visual design milestone approval, and [X]% upon final delivery and acceptance of the complete handoff package. Each payment is released only after you have reviewed and formally approved the associated deliverables.

What Is Included: All user research activities (interviews, personas, journey maps, competitive analysis), information architecture, [X] wireframed screens, [X] high-fidelity designed screens with responsive variants, interactive prototype, design system with component library and documentation, usability testing with [X] participants, [X] rounds of revisions per phase, developer handoff documentation, asset export, and a recorded design walkthrough.

Optional Add-Ons: Extended Research: additional user interviews, diary studies, or field observations ($[amount]). Additional Usability Testing Rounds: per round with [X] participants ($[amount]). Ongoing Design Support Retainer: [X] hours/month of design iteration, component additions, and consultation ($[amount]/month). Accessibility Audit & Remediation: WCAG 2.2 AA compliance review and design updates ($[amount]).

All pricing is fixed-fee per phase. Any scope additions identified during the project will be estimated, documented, and approved by you before work begins.

Why Choose Us
Over the past [X] years, [Agency Name] has designed [X] digital products for clients across [industries], with results such as [specific, verifiable metrics from real projects, e.g., change in task completion rate or support ticket volume]. Our multidisciplinary team includes senior UX researchers, interaction designers, visual designers, and accessibility specialists with an average of [X] years of experience.

Our practice is built on evidence-based design. Every recommendation is rooted in user research, validated through usability testing and measured against your business KPIs. We design for what works for your users, not for trends or personal preference.

Our portfolio includes case studies for [notable clients or industries] where our design work directly contributed to [measurable outcomes]. Because we deliver a design system and handoff documentation, your team can keep the product consistent and ship new features after our engagement ends.

Next Steps
Here are the recommended next steps:

1. Proposal Review Call: Let us schedule a [30/60]-minute call to walk through this proposal, discuss your priorities, and address any questions. We welcome participation from both business stakeholders and your development team.

2. Portfolio Deep Dive: We are happy to share detailed case studies from similar projects, including before/after metrics, so you can see our process and results firsthand.

3. Statement of Work: Upon alignment, we will prepare a detailed SOW specifying deliverables, milestones, revision rounds, acceptance criteria, and payment schedule.

4. Project Kickoff: Within [X] business days of contract signing, we will conduct a kickoff workshop to align on goals, introduce the team, establish communication cadences, and begin scheduling user research sessions.

This proposal is valid for [X] days. We are flexible and can tailor the scope, timeline, or approach to best fit your needs and constraints. Please reach out to [contact name] at [email/phone] with questions.

Edits stay in this page until you leave. Download a copy before closing.

What this proposal template covers

Itemized deliverables

Logo suite, color and type system, brand guidelines and applications listed one by one, with optional print, packaging and social add-ons.

Concept-to-handover timeline

An example 8-week plan with an approval at the end of each phase and a stated feedback window.

Number of concepts stated

Says how many initial directions you present and how many rounds of refinement follow.

File formats named

Vector, raster and print-ready files listed by format and use, so the client's printer and web team get what they need.

Usage rights on final payment

What the client owns, when ownership transfers, and your right to show the work in your portfolio.

Itemized pricing

Each package priced separately with a payment schedule, so the client can remove an item rather than ask for a discount.

Tips for writing this proposal

State how many concepts you will present and how many rounds of refinement follow. Unlimited concepts is how design projects lose money.
Itemize the price by package, so a client with a smaller budget can remove an item instead of asking for a discount.
Name file formats and who they are for: vector for the printer, SVG for the web team, editable templates for marketing.
Make usage rights transfer on final payment, and say what happens to unused concepts.
Flag font licensing early. A commercial typeface the client has not licensed can block the launch.

Frequently asked questions

How many logo concepts should a design proposal include?

Two or three distinct directions is a common approach. Fewer can feel like no choice; many more spreads your time thin and usually makes the decision harder. State the number in the proposal, along with the rounds of refinement on the chosen direction.

What file formats should a brand identity include?

Vector logos (AI, EPS, SVG), transparent PNGs for digital use, press-ready PDFs for print, editable source files for templates, and the brand guidelines as a PDF. List them in the proposal so the client's printer and web team know what to expect.

Do designers handle print production?

Some do, for a fee. Either way, the proposal should say who deals with the printer, who approves proofs and who pays for printing. Many studios supply press-ready files and offer production management as an add-on.

Who owns the design work?

Usually the client owns the final approved work once it is paid for in full, while unused concepts stay with the designer. Most studios also keep the right to show the work in their portfolio. Put this in the proposal and the contract.

How does the revision process work?

Define a round as one consolidated set of feedback, say how many rounds are included at each stage, and say what triggers a change order: a new direction after approval, new deliverables or extra rounds.

Can clients comment on designs in AgencyPro?

Yes, on the Pro plan. Design annotation lets clients pin comments directly on a design, and versioned proofing lets them compare versions and approve in your client portal.

How design agencies run briefs, proofs and approvals in AgencyPro

Versioned proofing, pinned feedback and approvals in a client portal under your brand.

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On the AgencyPro Pro plan, clients pin comments on your designs, compare versions and approve in your portal, and you send proposals for e-signature from the same place.

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Graphic design proposal template

Get the editable proposal

Proposal sections to copy

Project overview

Brand and goals

Scope and deliverables

Process and timeline

Revision policy

Files and usage rights

Investment and payment

Why us

Next steps

Choose the version for your work

What this proposal template covers

Itemized deliverables

Concept-to-handover timeline

Number of concepts stated

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