Graphic Design Proposal Template

Thank you for considering [Agency Name] for your graphic design needs. We understand that [Client Name] seeks to [brand refresh/new identity/print campaign/packaging redesign] that [specific goals]. Our creative approach will deliver a cohesive visual identity and design system that strengthens your market position and resonates with [target audience]. This proposal outlines our design process, scope of work, deliverables, timeline, and investment. We are excited to bring our expertise in [relevant design areas] to create work that not only looks exceptional but drives business results. Our portfolio demonstrates our ability to transform brands through thoughtful, strategic design.

Through our discovery process, we've gained insights into [Client Name]'s brand, market position, and design aspirations. Your target audience of [demographic] values [attributes], and your competitors are currently [competitive landscape]. The design opportunity lies in [differentiation]. We understand your goals: [goal 1—e.g., modernize brand perception], [goal 2—e.g., enhance shelf presence], and [goal 3—e.g., create consistent touchpoints]. Our design direction will reflect [brand attributes] while ensuring [practical considerations—e.g., legibility at small sizes, print feasibility]. We will create work that is distinctive, memorable, and aligned with your business strategy.

This engagement includes the following design deliverables: Brand Identity: Logo design (primary and variations), color palette with HEX/RGB/CMYK values, typography selection (2-3 type families), and brand guidelines document (20-30 pages covering logo use, color application, typography, imagery style, and do's/don'ts). Print Materials: [Business cards, letterhead, envelope; Brochure/catalog (X pages); Signage templates; Presentation template]. Packaging: [Primary packaging design; Structural considerations; Die-line specifications; Production-ready files]. Design System: Component library, pattern library, and usage documentation for digital and print application. All deliverables provided in [formats: AI, PDF, PNG, etc.] with source files. We include [X] rounds of revisions per deliverable category.

Our design process is collaborative and methodical. Phase 1—Discovery & Concept (Weeks 1-2): Brand audit, mood boards, and concept direction. We present 2-3 creative directions for feedback. Deliverable: Concept presentation. Phase 2—Design Development (Weeks 3-5): Refinement of selected direction, full identity development, and application to key deliverables. Deliverable: Brand identity and initial applications. Phase 3—Application & Production (Weeks 6-8): Rollout to all deliverables, refinement based on feedback, and preparation of production files. Deliverable: Complete design system and production-ready files. Phase 4—Finalization (Weeks 9-10): Final revisions, file delivery, and brand guidelines completion. Deliverable: All files, documentation, and handoff. Each phase includes defined review and approval checkpoints. We ask for consolidated feedback within 5 business days to maintain the timeline.

Investment for this design project: Brand identity package—$[amount] (logo, colors, typography, guidelines); Print design package—$[amount] ([list items]); Packaging design—$[amount] ([scope]); Design system—$[amount] ([scope]). Total project investment: $[amount]. Payment structure: 50% ($[amount]) upon contract signing; 25% ($[amount]) upon concept approval; 25% ($[amount]) upon final delivery. Each deliverable category includes [X] revision rounds. Additional revisions: $[amount]/hour. Rush delivery (under standard timeline): 25% premium. We provide detailed estimates for print production separately—we can coordinate with preferred printers or you may handle production. All source files and usage rights transfer upon final payment.