HoneyBook Alternative for Marketing Agencies
HoneyBook works well for solo consultants and freelancers, but marketing agencies outgrow it fast. Once you have a team, multiple ongoing retainer clients, and complex campaign management needs, HoneyBook's limitations become deal-breakers. AgencyPro was built for the operational complexity that growing marketing agencies face.
Why Marketing Agencies Struggle with HoneyBook
HoneyBook's project management is too simplistic for multi-channel marketing campaigns with multiple team members and dependencies
There's no real team collaboration — HoneyBook was designed for one person managing their own clients, not a team servicing them
Retainer management with monthly deliverables doesn't fit HoneyBook's one-time project and booking model
Reporting is limited to basic financial overview — no retainer utilization, team capacity, or campaign performance metrics
Why Marketing Agencies Switch to AgencyPro
Built for Agency Teams
AgencyPro supports multi-person teams with role-based permissions, team assignments, workload management, and collaboration features. Assign campaigns to specific team members, balance workloads, and track team performance — capabilities HoneyBook simply doesn't have because it was designed for solopreneurs.
Real Project Management
Manage complex marketing campaigns with task dependencies, milestones, recurring deliverables, and multi-phase workflows. HoneyBook treats projects as simple pipelines — AgencyPro treats them as the complex, multi-faceted operations they actually are in a marketing agency.
Retainer Management
Track hours against monthly retainer allocations, manage recurring deliverables, and bill retainer clients automatically each month. HoneyBook's booking-based model doesn't support the ongoing retainer relationships that are the backbone of most marketing agencies.
Scalable Operations
AgencyPro grows with your agency from 5 clients to 50+ without breaking. Team management, multi-client dashboards, capacity planning, and agency-level reporting give you the operational infrastructure that HoneyBook can't provide.
Key Features for Marketing Agencies
Team Management
Assign team members to clients and campaigns, manage workloads, set permissions, and track team performance across all active projects.
Campaign Workflow Management
Complex marketing campaign management with multi-phase workflows, task dependencies, recurring tasks, and milestone tracking.
Retainer Billing Automation
Define retainer terms, track hours, and auto-generate monthly invoices. Manage both fixed retainers and hourly-with-cap arrangements.
Agency-Grade Reporting
Retainer utilization, team capacity, revenue by client, project profitability, and pipeline forecasting dashboards.
Client Portal
Branded client dashboards showing campaign progress, retainer usage, deliverables, and communication — far beyond HoneyBook's client view.
CRM & Pipeline
Track leads, manage proposals, and convert prospects into clients with a CRM designed for agency sales processes.
“What has made my experience with AgencyPro great is how thoughtfully the whole platform is put together. It replaces the patchwork of tools we used to rely on with one cohesive system.”
— Mrake Angelo Miguel, verified on Trustpilot
Frequently Asked Questions
Why do marketing agencies outgrow HoneyBook?
HoneyBook was designed for solopreneurs and small creative businesses. Marketing agencies need team management, complex project workflows, retainer billing, multi-client dashboards, and agency-level reporting that HoneyBook doesn't provide. Most agencies hit HoneyBook's ceiling once they reach 3-5 team members or 15+ clients.
Does AgencyPro handle the lead management that HoneyBook offers?
Yes. AgencyPro includes CRM functionality for managing leads, sending proposals, and converting prospects into clients. It covers HoneyBook's lead management capabilities while adding the agency-scale project management and billing features that HoneyBook lacks.
Can I keep using HoneyBook for contracts and switch to AgencyPro for everything else?
While you could technically run both tools, most agencies prefer to consolidate. AgencyPro handles proposals, contracts, project management, time tracking, invoicing, and client communication all in one platform. Running two platforms adds unnecessary complexity and cost.
How does pricing compare between HoneyBook and AgencyPro?
HoneyBook charges per user, and once you factor in the additional tools you need (project management, time tracking, advanced reporting), the total cost typically exceeds AgencyPro. Most agencies find AgencyPro more cost-effective once they have more than 2-3 team members.
HoneyBook Alternatives for Other Industries
Other Alternatives for Marketing Agencies
Learn more about AgencyPro for Marketing Agencies
View the Marketing Agencies use case page →Your Marketing Agency Has Outgrown HoneyBook
AgencyPro gives growing marketing agencies the team management, campaign workflows, and retainer billing that HoneyBook was never designed to provide.