Basecamp Alternative for Marketing Agencies
Basecamp's simplicity is its selling point — but marketing agencies need depth. Campaign management, retainer billing, time tracking, and client approval workflows go far beyond what Basecamp was designed to handle. AgencyPro provides the operational depth marketing agencies need without the complexity of enterprise tools.
Why Marketing Agencies Struggle with Basecamp
Basecamp has no time tracking — arguably the most critical feature for agencies that bill by the hour or retainer
No invoicing, billing, or financial management of any kind
Simple to-do lists can't represent complex marketing campaign workflows with dependencies and milestones
No reporting, analytics, or resource management features for agency operations
Why Marketing Agencies Switch to AgencyPro
Agency Depth Without Enterprise Complexity
AgencyPro provides the operational features marketing agencies need — campaign management, time tracking, retainer billing, client portals — with an interface that's nearly as easy to use as Basecamp.
Time Tracking & Billing
The biggest gap in Basecamp for agencies. AgencyPro includes native time tracking, retainer management, and invoicing — features agencies can't operate without.
Client Portals
Branded client dashboards where marketing clients see campaign progress, approve deliverables, and track retainer usage. Basecamp's client access is basic and unstructured.
Campaign-Grade Projects
Multi-phase marketing campaigns with milestones, dependencies, team assignments, and deliverable tracking. Far more capable than Basecamp's simple to-do lists.
Key Features for Marketing Agencies
Campaign Management
Multi-phase marketing campaigns with milestones, team assignments, and deliverable tracking.
Time Tracking
Native time tracking that Basecamp completely lacks — integrated with projects and billing.
Retainer Billing
Retainer management and invoicing — the billing backbone of marketing agencies.
Client Portal
Branded dashboards with campaign visibility, content approvals, and communication.
Team Capacity
Resource planning and workload management across all campaigns and clients.
Agency Reporting
Revenue, profitability, utilization, and pipeline dashboards for agency management.
“What has made my experience with AgencyPro great is how thoughtfully the whole platform is put together. It replaces the patchwork of tools we used to rely on with one cohesive system.”
— Mrake Angelo Miguel, verified on Trustpilot
Frequently Asked Questions
Is AgencyPro harder to use than Basecamp?
AgencyPro is more feature-rich but designed to be intuitive. The learning curve is slightly longer than Basecamp's (which is extremely simple) but significantly shorter than enterprise tools like Wrike or Monday.com. Most teams are productive within a few days.
Does AgencyPro include time tracking?
Yes — something Basecamp notably lacks. Timer tracking, manual entry, and weekly timesheets, all natively connected to projects, retainer management, and invoicing.
Can marketing clients still communicate easily?
Better than Basecamp. Clients get dedicated portals with messaging, deliverable review, approval workflows, and project status. It's more structured and professional than Basecamp's comment threads.
Is AgencyPro worth the investment over Basecamp?
For marketing agencies, absolutely. Basecamp lacks time tracking, billing, and advanced project management. The cost of adding those through separate tools typically exceeds AgencyPro's all-in-one pricing, and the integrated experience is significantly more efficient.
Basecamp Alternatives for Other Industries
Other Alternatives for Marketing Agencies
Learn more about AgencyPro for Marketing Agencies
View the Marketing Agencies use case page →Marketing Agencies Need More Than Basecamp
Upgrade from Basecamp to AgencyPro — campaign management, time tracking, retainer billing, and client portals that marketing agencies actually need.