Reporting for PPC Agencies

Reporting & Analytics Software for PPC Agencies

PPC agencies need to demonstrate ad performance and ROAS to clients while tracking their own profitability on campaign management. Our reporting software provides dashboards showing ad performance, ROAS, spend efficiency, and project profitability. Generate client reports automatically and make data-driven decisions about ad optimization and resource allocation.

78%
Less time on reporting
38%
Higher PPC margins
48%
Better client retention

Reporting Built for PPC & Paid Media Agencies

Ppc agencies face unique reporting challenges when trying to understand business health and make data-driven decisions that generic tools cannot address. With management fees plus ad spend pass-through, your team of media buyers, campaign managers, analysts, and creative designers needs a reporting system that understands accurately tracking and billing agency time separately from media spend across multiple ad platforms. AgencyPro's reporting capabilities are designed specifically for service businesses like yours. Rather than forcing you to adapt enterprise software or cobble together freelancer tools, AgencyPro streamlines the collection, analysis, and visualization of agency performance data in a way that matches how ppc agencies actually operate. Generating financial reports, Analyzing team productivity, Monitoring client health, Tracking business KPIs — all connected to your client projects and team workflows. The impact of poor business health visibility and making data-driven decisions compounds quickly for ppc agencies. When your team is flying blind without actionable metrics to guide growth decisions, it affects not just your bottom line but your client relationships and team morale. Key metrics like revenue per employee, project margins, client retention rate determine whether your agency thrives or merely survives. AgencyPro gives you the visibility and automation to optimize these metrics and build a more profitable, scalable operation.

Why PPC & Paid Media Agencies Need Better Reporting

Pay-per-click agencies managing Google Ads, Meta Ads, and multi-platform paid advertising campaigns.

PPC performance reports require manual data collection from multiple ad platforms

PPC campaign profitability is unclear when management time and client revenue aren't tracked together

Team utilization across multiple PPC accounts is invisible, making capacity planning difficult

Revenue forecasting is inaccurate without visibility into active PPC campaigns and renewal probabilities

How AgencyPro Solves Reporting for PPC Agencies

Real-time dashboards and automated reports covering revenue, profitability, utilization, and project performance.

Generate automated PPC reports showing ad performance, ROAS, and spend efficiency without manual data compilation

Track PPC campaign profitability by comparing client revenue to management time and costs across all active campaigns

Monitor team utilization rates to identify capacity, balance PPC workloads, and optimize resource allocation

Forecast revenue accurately by tracking active PPC campaign values, renewal probabilities, and pipeline opportunities

Key Benefits for PPC Agencies

See Your True Profitability

Understand margins at the project, client, and service-type level. Stop guessing which work is profitable and start making pricing and staffing decisions based on real data.

Monitor Team Performance

Track utilization rates, billable hours, and productivity trends across your team. Identify when to hire, who needs support, and where training investments will pay off.

Client Health Dashboard

See retainer utilization, satisfaction indicators, and revenue trends per client. Catch at-risk accounts before they churn and identify expansion opportunities.

Data-Driven Growth Planning

Revenue forecasting, pipeline analytics, and capacity planning dashboards give you the visibility needed to set realistic growth targets and execute on them.

How It Works

1

Performance Tracking

Automatically collect ad performance data, ROAS metrics, and management time from integrated ad platforms and time tracking

2

Dashboard Analysis

View real-time dashboards showing ad performance, ROAS, profitability, utilization, and revenue forecasts

3

Client Reporting

Generate and share automated PPC reports with ad performance, ROAS, and optimization insights

Frequently Asked Questions

How does reporting help with PPC performance reports?

Reporting software automatically compiles ad performance data, ROAS metrics, and management activities into professional PPC reports. You can schedule reports to be generated and shared automatically, saving hours of manual work. Reports can include ad performance, ROAS, spend efficiency, and optimization insights tailored to each client. This ensures clients always see their ad value and reduces reporting workload.

Can you track PPC campaign profitability?

Yes, reporting software combines PPC client revenue with time tracking and management costs to show true profitability. You can see which PPC campaigns are profitable, which are breaking even, and which need pricing adjustments. This helps you identify profitable client types, optimize service delivery, and make data-driven decisions about which clients to prioritize. Profitability reports show margins by client, campaign type, and ad platform.

How does this help with team utilization?

Utilization reports show how much time each team member spends on PPC management work versus other activities. You can see which team members are overloaded with campaign management, which have capacity, and identify utilization trends over time. This helps you balance PPC workloads, prevent burnout, and optimize resource allocation across campaigns. Target utilization rates help you plan hiring and capacity for PPC work.

What about revenue forecasting for PPC agencies?

Revenue reports combine active PPC campaign values with renewal probabilities and pipeline opportunities to forecast future revenue. You can see revenue projections for the next quarter or year based on active campaigns, expected renewals, and pipeline conversion rates. This helps you plan resources, set goals, and make strategic decisions about PPC business growth.

Optimize PPC Performance

Stop manually compiling PPC reports. See how reporting software helps PPC agencies demonstrate ROAS and improve profitability.