Time Tracking Software for PPC Agencies
PPC agencies manage hundreds of campaigns across multiple platforms, requiring constant monitoring and optimization. Accurate time tracking helps you bill correctly for campaign management, ad creation, bid optimization, and reporting while maintaining healthy margins on retainer clients.
Time Tracking Built for PPC & Paid Media Agencies
Why PPC & Paid Media Agencies Need Better Time Tracking
Pay-per-click agencies managing Google Ads, Meta Ads, and multi-platform paid advertising campaigns.
Tracking time spent on campaign setup, keyword research, and ad copy creation
Measuring hours for daily bid management, A/B testing, and performance optimization
Capturing time for client calls, strategy sessions, and reporting presentations
Distinguishing between billable campaign management and non-billable administrative tasks
How AgencyPro Solves Time Tracking for PPC Agencies
Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.
Track time directly within Google Ads, Microsoft Ads, and other PPC platforms with browser extensions
Categorize time by activity type (setup, optimization, reporting, client communication) for detailed billing
Set up time budgets per client to prevent scope creep on retainer accounts
Generate reports showing time spent per platform, campaign, or client for profitability analysis
Key Benefits for PPC Agencies
Capture Every Billable Hour
Multiple tracking methods — timers, manual entry, and weekly timesheets — ensure no billable work goes unrecorded. Integration with project tasks means time is always allocated correctly.
Real-Time Retainer Visibility
Monitor how many retainer hours each client has used in real-time. Get alerts before clients exceed their allocations so you can manage scope and expectations proactively.
Accurate Project Costing
Understand the true cost of every project by tracking time at the task and phase level. Compare estimated hours versus actual to improve future project pricing and estimates.
Team Productivity Insights
See billable utilization rates per team member, identify capacity for new work, and understand how time is distributed across clients and project types.
How It Works
Start Timer for PPC Work
Begin tracking time when working in PPC platforms, with automatic detection of which platform and account you're managing.
Categorize by Activity
Time entries are automatically tagged by activity type (campaign management, optimization, reporting) for accurate billing and analysis.
Bill and Analyze
Export time data to invoices and analyze profitability by client, platform, or campaign type to optimize your service offerings.
Frequently Asked Questions
How do we track time when managing multiple PPC accounts simultaneously?
Use project-based timers that can run for multiple accounts at once, or switch between active timers quickly. The system tracks which accounts you're working on and can aggregate time across all accounts for a single client, making billing and reporting straightforward even when managing complex account structures.
Can we track time spent on PPC reporting separately from campaign management?
Yes, you can create separate time categories for reporting, campaign management, optimization, and client communication. This helps you understand how much time goes into each activity and price your services accordingly. Many agencies bill reporting separately or include it in retainer packages.
How do we handle time tracking for PPC emergencies or urgent optimizations?
Quick-entry timers allow you to log time instantly for urgent work, and you can add detailed notes later. The system also supports mobile time entry, so you can track time even when making urgent bid adjustments from your phone outside of normal business hours.
What about tracking time for learning new PPC platforms or certifications?
You can create separate time categories for training and professional development that don't get billed to clients. This helps you understand the true cost of staying current with PPC platforms while keeping client billing accurate and fair.
Time Tracking for Other Industries
Time Tracking Software for Marketing Agencies
Digital and traditional marketing firms managing campaigns, content, and strategy for multiple clients.
Time Tracking Software for SEO Agencies
Search engine optimization firms tracking rankings, building links, and optimizing websites for organic traffic.
Time Tracking Software for Social Media Agencies
Agencies managing social content, community engagement, and social advertising across platforms.
Time Tracking Software for Content Agencies
Content marketing firms producing blogs, whitepapers, video scripts, and editorial content for brands.
Time Tracking Software for PR Agencies
Public relations firms managing media outreach, crisis communications, and brand reputation.
Time Tracking Software for Design Agencies
Graphic and web design agencies creating brand identities, websites, marketing collateral, and UX/UI designs.
More AgencyPro Solutions for PPC Agencies
Invoicing Software for PPC Agencies
Professional invoicing with time-to-invoice automation, multiple payment gateways, and branded invoice delivery.
Client Portal for PPC Agencies
Branded client-facing portal for project updates, file sharing, approvals, and transparent communication.
Project Management Software for PPC Agencies
Agency-focused project management with task boards, deadlines, team assignments, and client collaboration.
CRM Software for PPC Agencies
Client relationship management built for service businesses with deal pipeline, contact management, and client lifecycle tracking.
Reporting & Analytics Software for PPC Agencies
Real-time dashboards and automated reports covering revenue, profitability, utilization, and project performance.
Recurring Billing Software for PPC Agencies
Automated subscription and retainer billing with payment processing, dunning management, and revenue recognition.
Track Every PPC Hour
Don't let billable PPC hours slip through the cracks. Start tracking time accurately and improve your agency's profitability today.