Time Tracking Software for PPC Agencies
Daily bid adjustments, weekly optimization reviews, and monthly performance reporting blur together across hundreds of campaigns, making it easy to under-bill for the actual management effort involved. AgencyPro separates time spent on campaign setup, ongoing optimization, creative production, and client reporting per account, so your management fee accurately reflects the work each client consumes.
Based on self-reported data from AgencyPro customers
Built for PPC Agencies
PPC managers spend hours in ad platforms making micro-optimizations that clients never see on a timesheet, yet those untracked hours are the reason retainers become unprofitable. The 10 minutes spent tweaking a bid strategy, the 5 minutes reviewing a search term report, the 20 minutes building a new ad group — these micro-tasks add up to hours that never appear on timesheets when tracked manually.
Time Tracking Built for PPC & Paid Media Agencies
Why PPC & Paid Media Agencies Need Better Time Tracking
Pay-per-click agencies managing Google Ads, Meta Ads, and multi-platform paid advertising campaigns.
Your media buyer tweaked bid strategies in Google Ads for 10 minutes, checked a search term report for 5, then built a new ad group for 20 — all for the same client, none of it logged because each micro-task felt too small to track
A client managing $80K/month in ad spend questions why the management fee is $6,000 when "the platform does most of the work" — and you have no documented hours to prove the optimization effort behind their 340% ROAS
The team manages campaigns across Google Ads, Meta, LinkedIn, and TikTok for the same client, but timesheets lump it all under "campaign management" with no platform-level visibility into where hours actually concentrate
Emergency bid adjustments at 9pm when a competitor launches an aggressive campaign — those after-hours interventions save the client's budget but never appear on an invoice because nobody logs a 15-minute fire drill
How PPC Agencies Use AgencyPro Time Tracking
Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.
Browser-integrated timers detect which ad platform and client account you're working in, capturing 10-minute bid adjustments and 5-minute search term reviews without requiring manual timer starts for each micro-task
Platform-level time reports show exactly how many hours went to Google Ads versus Meta versus LinkedIn for each client, proving that multi-platform management genuinely requires more effort than single-platform accounts
Management time runs on a separate track from ad spend, so client reports show "$80K ad spend managed with 42 hours of optimization effort" — making the management fee a clear line item against documented work, not an abstract percentage
After-hours and emergency optimization entries log with timestamps that prove when interventions happened, supporting premium billing for the 9pm bid adjustment that protected the client's $15K weekend budget
Key Benefits for PPC Agencies
Separate Management Time from Ad Spend
Track agency labor hours independently from media budgets so you can demonstrate the true management effort behind every dollar of ad spend across Google Ads, Meta Ads, Microsoft Ads, and programmatic platforms.
Log Campaign Optimization Cycles
Record time spent on bid adjustments, audience refinements, A/B testing ad creative, and landing page optimization. Quantify the ongoing effort that drives performance improvements and justifies management fees.
Track Platform-Specific Hours
Monitor time allocation across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and programmatic platforms per client. Price multi-platform management packages accurately based on actual platform complexity.
Measure Setup vs Ongoing Management
Distinguish between initial campaign builds (account structure, conversion tracking, audience creation) and recurring optimization work. Create accurate project scoping for launches and sustainable retainer pricing for ongoing management.
How It Works
Timer activates when you open an ad platform
Browser integration detects Google Ads, Meta Business Manager, or LinkedIn Campaign Manager and starts tracking against the correct client account. Platform switches trigger new time entries automatically — no manual tagging needed during rapid account hopping.
Track optimization cycles and setup separately
Initial campaign builds (account structure, conversion tracking, audience creation) tag as "setup" at project rates. Ongoing bid adjustments, A/B tests, and search term management tag as "optimization" at retainer rates. The distinction keeps billing clean.
Export platform-level reports for billing
Monthly reports break down hours by platform and activity type: "Google Ads: 18 hrs (bid optimization 8h, new campaigns 5h, reporting 5h). Meta: 12 hrs (audience testing 6h, creative rotation 4h, reporting 2h)." The client sees exactly where management time went.
Frequently Asked Questions
Our media buyers hop between 5 client accounts in Google Ads within a single hour. How does tracking keep up?
Browser integration detects the active Google Ads account ID automatically. When your buyer switches from Client A's account to Client B's, the timer switches with them. A morning of rapid account-hopping produces a clean log: "Client A - bid adjustments (12 min), Client B - search term review (8 min), Client A - new ad group (22 min)." No manual tagging required during the work.
How do we justify a 15% management fee to a client who thinks the platform runs itself?
Pull the monthly effort report showing 38 hours of documented optimization: 14 hours on bid strategy adjustments, 9 hours on audience testing, 7 hours on ad copy A/B testing, 5 hours on search term refinement, 3 hours on reporting. When the client sees the volume and specificity of the work, the management fee has context. The platform runs campaigns; your team makes them profitable.
We want to price multi-platform management higher than single-platform. Do we have data for that?
Yes. Platform-level reports show that managing Google Ads alone for a client averages 15 hours/month, while adding Meta increases it to 28 hours and adding LinkedIn pushes it to 35. That data makes the pricing conversation concrete: multi-platform management isn't a slight premium, it's a measurably different workload.
A client's campaign spiked after hours and we intervened at 10pm. How do we bill for that?
Mobile timers capture the intervention with a timestamp. The entry shows "Emergency bid adjustment - competitor surge detected - 10:14pm to 10:47pm (33 min)." If your contract includes after-hours rates, AgencyPro applies the premium automatically. Either way, the client sees exactly when their campaign was protected and can connect the intervention to the budget savings in the next morning's report.
Time Tracking for Other Industries
Time Tracking Software for Marketing Agencies
Digital and traditional marketing firms managing campaigns, content, and strategy for multiple clients.
Time Tracking Software for SEO Agencies
Search engine optimization firms tracking rankings, building links, and optimizing websites for organic traffic.
Time Tracking Software for Social Media Agencies
Agencies managing social content, community engagement, and social advertising across platforms.
Time Tracking Software for Content Agencies
Content marketing firms producing blogs, whitepapers, video scripts, and editorial content for brands.
Time Tracking Software for PR Agencies
Public relations firms managing media outreach, crisis communications, and brand reputation.
Time Tracking Software for Design Agencies
Graphic and web design agencies creating brand identities, websites, marketing collateral, and UX/UI designs.
More AgencyPro Solutions for PPC Agencies
Invoicing Software for PPC Agencies
Professional invoicing with time-to-invoice automation, multiple payment gateways, and branded invoice delivery.
Client Portal for PPC Agencies
Branded client-facing portal for project updates, file sharing, approvals, and transparent communication.
Project Management Software for PPC Agencies
Agency-focused project management with task boards, deadlines, team assignments, and client collaboration.
CRM Software for PPC Agencies
Client relationship management built for service businesses with deal pipeline, contact management, and client lifecycle tracking.
Reporting & Analytics Software for PPC Agencies
Real-time dashboards and automated reports covering revenue, profitability, utilization, and project performance.
Recurring Billing Software for PPC Agencies
Automated subscription and retainer billing with payment processing, dunning management, and revenue recognition.
$500K in ad spend. 42 hours of optimization. Zero hours documented?
PPC agencies using AgencyPro prove the management effort behind every dollar of ad spend. Platform-level tracking, automatic account detection, and after-hours logging turn invisible optimization work into documented, billable time.