Reporting & Analytics Software for Marketing Agencies
Marketing agencies need to demonstrate campaign value to clients while tracking their own profitability across dozens of active campaigns. Our reporting software provides real-time dashboards showing campaign performance, client ROI, project profitability, and team utilization. Generate client-facing reports automatically and make data-driven decisions about resource allocation.
Reporting Built for Marketing Agencies
Why Marketing Agencies Need Better Reporting
Digital and traditional marketing firms managing campaigns, content, and strategy for multiple clients.
Client reports take hours to compile manually from multiple data sources
Campaign profitability is unclear when project costs and revenue aren't tracked together
Team utilization is invisible, making it hard to identify capacity and overload
Revenue forecasting is guesswork without visibility into active campaigns and renewal dates
How AgencyPro Solves Reporting for Marketing Agencies
Real-time dashboards and automated reports covering revenue, profitability, utilization, and project performance.
Generate automated client reports showing campaign performance, ROI, and key metrics without manual data compilation
Track project profitability by comparing campaign revenue to time and resource costs across all active campaigns
Monitor team utilization rates to identify capacity, prevent burnout, and optimize resource allocation
Forecast revenue accurately by tracking active campaign values, renewal probabilities, and pipeline opportunities
Key Benefits for Marketing Agencies
See Your True Profitability
Understand margins at the project, client, and service-type level. Stop guessing which work is profitable and start making pricing and staffing decisions based on real data.
Monitor Team Performance
Track utilization rates, billable hours, and productivity trends across your team. Identify when to hire, who needs support, and where training investments will pay off.
Client Health Dashboard
See retainer utilization, satisfaction indicators, and revenue trends per client. Catch at-risk accounts before they churn and identify expansion opportunities.
Data-Driven Growth Planning
Revenue forecasting, pipeline analytics, and capacity planning dashboards give you the visibility needed to set realistic growth targets and execute on them.
How It Works
Data Collection
Automatically collect time tracking, project costs, and campaign performance data from integrated tools
Dashboard Analysis
View real-time dashboards showing campaign performance, profitability, utilization, and revenue forecasts
Client Reporting
Generate and share automated client reports with campaign metrics, ROI, and performance insights
Frequently Asked Questions
How does reporting help with client reports for marketing agencies?
Reporting software automatically compiles campaign performance data, time tracking, and costs into professional client reports. You can schedule reports to be generated and shared automatically, saving hours of manual work. Reports can include campaign metrics, ROI calculations, and performance insights tailored to each client. This ensures clients always see their campaign value and reduces reporting workload.
Can you track campaign profitability effectively?
Yes, reporting software combines campaign revenue with time tracking and project costs to show true profitability. You can see which campaigns are profitable, which are breaking even, and which are losing money. This helps you identify profitable campaign types, adjust pricing, and make data-driven decisions about which clients to prioritize. Profitability reports show margins by campaign, client, and campaign type.
How does this help with team utilization?
Utilization reports show how much time each team member spends on billable work versus non-billable activities. You can see which team members are overloaded, which have capacity, and identify utilization trends over time. This helps you balance workloads, prevent burnout, and optimize resource allocation across campaigns. Target utilization rates help you plan hiring and capacity.
What about revenue forecasting?
Revenue reports combine active campaign values with renewal probabilities and pipeline opportunities to forecast future revenue. You can see revenue projections for the next quarter or year based on active campaigns, expected renewals, and pipeline conversion rates. This helps you plan resources, set goals, and make strategic decisions about business growth.
Reporting for Other Industries
Reporting & Analytics Software for SEO Agencies
Search engine optimization firms tracking rankings, building links, and optimizing websites for organic traffic.
Reporting & Analytics Software for PPC Agencies
Pay-per-click agencies managing Google Ads, Meta Ads, and multi-platform paid advertising campaigns.
Reporting & Analytics Software for Social Media Agencies
Agencies managing social content, community engagement, and social advertising across platforms.
Reporting & Analytics Software for Content Agencies
Content marketing firms producing blogs, whitepapers, video scripts, and editorial content for brands.
Reporting & Analytics Software for PR Agencies
Public relations firms managing media outreach, crisis communications, and brand reputation.
Reporting & Analytics Software for Design Agencies
Graphic and web design agencies creating brand identities, websites, marketing collateral, and UX/UI designs.
More AgencyPro Solutions for Marketing Agencies
Invoicing Software for Marketing Agencies
Professional invoicing with time-to-invoice automation, multiple payment gateways, and branded invoice delivery.
Time Tracking Software for Marketing Agencies
Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.
Client Portal for Marketing Agencies
Branded client-facing portal for project updates, file sharing, approvals, and transparent communication.
Project Management Software for Marketing Agencies
Agency-focused project management with task boards, deadlines, team assignments, and client collaboration.
CRM Software for Marketing Agencies
Client relationship management built for service businesses with deal pipeline, contact management, and client lifecycle tracking.
Recurring Billing Software for Marketing Agencies
Automated subscription and retainer billing with payment processing, dunning management, and revenue recognition.
Make Data-Driven Decisions
Stop spending hours on manual reports. See how reporting software helps marketing agencies demonstrate value and improve profitability.