Time Tracking for Marketing Agencies

Time Tracking Software for Marketing Agencies

Marketing agencies juggle multiple clients, campaigns, and deliverables daily. Precise time tracking ensures you bill accurately for strategy sessions, creative development, and campaign management while maintaining profitability across diverse service offerings.

35%
Increase in billable hours captured
20%
Reduction in time spent on time entry
95%
Billing accuracy rate

Time Tracking Built for Marketing Agencies

Marketing agencies face unique challenges around time tracking accuracy and billable hour capture that generic tools cannot address. With monthly retainers and campaign-based projects, your team of strategists, content creators, media buyers, and account managers needs a time tracking system that understands managing multiple channels (SEO, PPC, social, content) across dozens of clients simultaneously. AgencyPro's time tracking capabilities are designed specifically for service businesses like yours. Rather than forcing you to adapt enterprise software or cobble together freelancer tools, AgencyPro streamlines the process of logging hours accurately across clients and projects in a way that matches how marketing agencies actually operate. Tracking billable hours per project, Monitoring retainer utilization, Generating timesheet reports, Analyzing team productivity — all connected to your client projects and team workflows. The impact of poor time tracking and ensuring all billable work is captured compounds quickly for marketing agencies. When lost billable hours and inaccurate project costing become the norm, it affects not just your bottom line but your client relationships and team morale. Key metrics like billable utilization rate, time capture accuracy, cost per project hour determine whether your agency thrives or merely survives. AgencyPro gives you the visibility and automation to optimize these metrics and build a more profitable, scalable operation.

Why Marketing Agencies Need Better Time Tracking

Digital and traditional marketing firms managing campaigns, content, and strategy for multiple clients.

Tracking billable hours across multiple client campaigns simultaneously

Distinguishing between strategy time, execution time, and reporting time

Capturing time spent on client calls, revisions, and administrative tasks

Managing time allocation across team members working on shared accounts

How AgencyPro Solves Time Tracking for Marketing Agencies

Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.

Automatically categorize time by client, campaign, and service type for accurate billing

Track time directly within project management tools to reduce context switching

Generate detailed time reports showing strategy vs execution breakdowns

Set up time budgets per campaign to prevent scope creep and maintain margins

Key Benefits for Marketing Agencies

Capture Every Billable Hour

Multiple tracking methods — timers, manual entry, and weekly timesheets — ensure no billable work goes unrecorded. Integration with project tasks means time is always allocated correctly.

Real-Time Retainer Visibility

Monitor how many retainer hours each client has used in real-time. Get alerts before clients exceed their allocations so you can manage scope and expectations proactively.

Accurate Project Costing

Understand the true cost of every project by tracking time at the task and phase level. Compare estimated hours versus actual to improve future project pricing and estimates.

Team Productivity Insights

See billable utilization rates per team member, identify capacity for new work, and understand how time is distributed across clients and project types.

How It Works

1

Start Timer for Client Work

Team members start timers when beginning work on any client project, campaign, or task with automatic client and project categorization.

2

Track by Service Type

Time is automatically tagged by service type (strategy, creative, execution, reporting) for detailed billing and profitability analysis.

3

Review and Approve

Project managers review time entries, approve billable hours, and export to invoicing systems with one-click integration.

Frequently Asked Questions

How does time tracking help with client billing disputes?

Detailed time logs with timestamps, task descriptions, and service categories provide transparent documentation for every billable hour. When clients question invoices, you can instantly show exactly what work was performed and when, reducing disputes and building trust.

Can we track time for retainer vs project-based clients differently?

Yes, you can set up different billing rules for retainer clients (monthly hour allocations) versus project-based clients (fixed scope tracking). The system automatically alerts you when retainer hours are running low or when project time exceeds budgets.

How do we handle time tracking for remote team members?

Cloud-based time tracking works seamlessly for distributed teams. Team members can track time from any device, and managers get real-time visibility into who's working on what. Mobile apps ensure time is captured even when team members are traveling or working from different locations.

What if team members forget to start or stop timers?

The system includes idle detection, manual time entry, and reminder notifications. You can also set up automatic timers that start when team members open specific project files or applications, ensuring no billable time is missed.

Start Tracking Time More Accurately

See how precise time tracking can improve your agency's billing accuracy and profitability. Get started with a free trial today.