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Time Tracking Software for PR Agencies
PR agencies manage complex relationships with media, clients, and stakeholders, requiring careful time tracking across media outreach, press release development, crisis management, and client communication. Professional time tracking ensures accurate billing while demonstrating the value of PR services to clients.
Time Tracking Built for PR Agencies
Why PR Agencies Need Better Time Tracking
Public relations firms managing media outreach, crisis communications, and brand reputation.
Tracking time spent on media outreach, relationship building, and pitch development
Measuring hours for press release writing, editing, and distribution
Capturing time for crisis management, media monitoring, and rapid response
Documenting hours spent on client meetings, strategy sessions, and reporting
How AgencyPro Solves Time Tracking for PR Agencies
Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.
Track time by PR activity type (media relations, writing, crisis management, reporting) for detailed billing
Monitor time spent per client and campaign to optimize service pricing
Categorize time by media type (print, broadcast, digital) for ROI analysis
Generate reports showing time allocation across clients and PR activities for profitability insights
Key Benefits for PR Agencies
Capture Every Billable Hour
Multiple tracking methods — timers, manual entry, and weekly timesheets — ensure no billable work goes unrecorded. Integration with project tasks means time is always allocated correctly.
Real-Time Retainer Visibility
Monitor how many retainer hours each client has used in real-time. Get alerts before clients exceed their allocations so you can manage scope and expectations proactively.
Accurate Project Costing
Understand the true cost of every project by tracking time at the task and phase level. Compare estimated hours versus actual to improve future project pricing and estimates.
Team Productivity Insights
See billable utilization rates per team member, identify capacity for new work, and understand how time is distributed across clients and project types.
How It Works
Track PR Activities
Start timers for media outreach, press release writing, crisis management, or client communication with automatic categorization.
Monitor Campaign Time
Associate time entries with specific PR campaigns, media targets, or client initiatives to track ROI and demonstrate value.
Bill and Report
Export time data to invoices showing exactly what PR work was performed, with detailed breakdowns by activity type and campaign.
Frequently Asked Questions
How do we track time for PR work that happens outside normal business hours?
Time tracking works 24/7, and mobile apps ensure you can log time even when managing crises or media opportunities from your phone. You can set up different billing rates for after-hours work, and the system tracks all time regardless of when it occurs, ensuring nothing gets missed.
Can we track time separately for retainer clients vs project-based PR work?
Yes, you can set up different billing rules for retainer clients (monthly hour allocations) versus project-based work (campaign tracking). The system automatically alerts you when retainer hours are running low and helps you track time against campaign budgets for project-based clients.
How do we handle time tracking for crisis management that requires immediate response?
Quick-entry timers allow instant time logging for urgent situations. You can also set up emergency time categories that bill at different rates. The system ensures all crisis management time is captured, even when responding rapidly to media inquiries or managing reputation issues.
What about tracking time spent on media monitoring and reporting?
Create separate categories for media monitoring, reporting, and analysis. Many PR agencies include this in retainer packages or bill it separately. Tracking this time helps you understand the true cost of comprehensive PR services and ensures you're compensated fairly for ongoing monitoring and reporting work.
Time Tracking for Other Industries
Time Tracking Software for Marketing Agencies
Digital and traditional marketing firms managing campaigns, content, and strategy for multiple clients.
Time Tracking Software for SEO Agencies
Search engine optimization firms tracking rankings, building links, and optimizing websites for organic traffic.
Time Tracking Software for PPC Agencies
Pay-per-click agencies managing Google Ads, Meta Ads, and multi-platform paid advertising campaigns.
Time Tracking Software for Social Media Agencies
Agencies managing social content, community engagement, and social advertising across platforms.
Time Tracking Software for Content Agencies
Content marketing firms producing blogs, whitepapers, video scripts, and editorial content for brands.
Time Tracking Software for Design Agencies
Graphic and web design agencies creating brand identities, websites, marketing collateral, and UX/UI designs.
More AgencyPro Solutions for PR Agencies
Invoicing Software for PR Agencies
Professional invoicing with time-to-invoice automation, multiple payment gateways, and branded invoice delivery.
Client Portal for PR Agencies
Branded client-facing portal for project updates, file sharing, approvals, and transparent communication.
Project Management Software for PR Agencies
Agency-focused project management with task boards, deadlines, team assignments, and client collaboration.
CRM Software for PR Agencies
Client relationship management built for service businesses with deal pipeline, contact management, and client lifecycle tracking.
Reporting & Analytics Software for PR Agencies
Real-time dashboards and automated reports covering revenue, profitability, utilization, and project performance.
Recurring Billing Software for PR Agencies
Automated subscription and retainer billing with payment processing, dunning management, and revenue recognition.
Track Every PR Hour
Ensure all PR work is properly tracked and billed. Start tracking time accurately and improve your agency's profitability today.