Time Tracking for PR Agencies

Time Tracking Software for PR Agencies

PR agencies manage complex relationships with media, clients, and stakeholders, requiring careful time tracking across media outreach, press release development, crisis management, and client communication. Professional time tracking ensures accurate billing while demonstrating the value of PR services to clients.

42%
More billable hours captured
28%
Faster invoice generation
90%
Client satisfaction with billing transparency

Time Tracking Built for PR Agencies

Pr agencies face unique challenges around time tracking accuracy and billable hour capture that generic tools cannot address. With monthly retainers and project-based campaigns, your team of publicists, media relations specialists, content creators, and account managers needs a time tracking system that understands coordinating time-sensitive media outreach across multiple client campaigns and publications. AgencyPro's time tracking capabilities are designed specifically for service businesses like yours. Rather than forcing you to adapt enterprise software or cobble together freelancer tools, AgencyPro streamlines the process of logging hours accurately across clients and projects in a way that matches how pr agencies actually operate. Tracking billable hours per project, Monitoring retainer utilization, Generating timesheet reports, Analyzing team productivity — all connected to your client projects and team workflows. The impact of poor time tracking and ensuring all billable work is captured compounds quickly for pr agencies. When lost billable hours and inaccurate project costing become the norm, it affects not just your bottom line but your client relationships and team morale. Key metrics like billable utilization rate, time capture accuracy, cost per project hour determine whether your agency thrives or merely survives. AgencyPro gives you the visibility and automation to optimize these metrics and build a more profitable, scalable operation.

Why PR Agencies Need Better Time Tracking

Public relations firms managing media outreach, crisis communications, and brand reputation.

Tracking time spent on media outreach, relationship building, and pitch development

Measuring hours for press release writing, editing, and distribution

Capturing time for crisis management, media monitoring, and rapid response

Documenting hours spent on client meetings, strategy sessions, and reporting

How AgencyPro Solves Time Tracking for PR Agencies

Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.

Track time by PR activity type (media relations, writing, crisis management, reporting) for detailed billing

Monitor time spent per client and campaign to optimize service pricing

Categorize time by media type (print, broadcast, digital) for ROI analysis

Generate reports showing time allocation across clients and PR activities for profitability insights

Key Benefits for PR Agencies

Capture Every Billable Hour

Multiple tracking methods — timers, manual entry, and weekly timesheets — ensure no billable work goes unrecorded. Integration with project tasks means time is always allocated correctly.

Real-Time Retainer Visibility

Monitor how many retainer hours each client has used in real-time. Get alerts before clients exceed their allocations so you can manage scope and expectations proactively.

Accurate Project Costing

Understand the true cost of every project by tracking time at the task and phase level. Compare estimated hours versus actual to improve future project pricing and estimates.

Team Productivity Insights

See billable utilization rates per team member, identify capacity for new work, and understand how time is distributed across clients and project types.

How It Works

1

Track PR Activities

Start timers for media outreach, press release writing, crisis management, or client communication with automatic categorization.

2

Monitor Campaign Time

Associate time entries with specific PR campaigns, media targets, or client initiatives to track ROI and demonstrate value.

3

Bill and Report

Export time data to invoices showing exactly what PR work was performed, with detailed breakdowns by activity type and campaign.

Frequently Asked Questions

How do we track time for PR work that happens outside normal business hours?

Time tracking works 24/7, and mobile apps ensure you can log time even when managing crises or media opportunities from your phone. You can set up different billing rates for after-hours work, and the system tracks all time regardless of when it occurs, ensuring nothing gets missed.

Can we track time separately for retainer clients vs project-based PR work?

Yes, you can set up different billing rules for retainer clients (monthly hour allocations) versus project-based work (campaign tracking). The system automatically alerts you when retainer hours are running low and helps you track time against campaign budgets for project-based clients.

How do we handle time tracking for crisis management that requires immediate response?

Quick-entry timers allow instant time logging for urgent situations. You can also set up emergency time categories that bill at different rates. The system ensures all crisis management time is captured, even when responding rapidly to media inquiries or managing reputation issues.

What about tracking time spent on media monitoring and reporting?

Create separate categories for media monitoring, reporting, and analysis. Many PR agencies include this in retainer packages or bill it separately. Tracking this time helps you understand the true cost of comprehensive PR services and ensures you're compensated fairly for ongoing monitoring and reporting work.

Track Every PR Hour

Ensure all PR work is properly tracked and billed. Start tracking time accurately and improve your agency's profitability today.