Time Tracking Software for PR Agencies

Most PR firms discover their retainer pricing is wrong only after months of untracked media-monitoring hours eat into margins. With monthly retainers and project-based campaigns, your publicists, media relations specialists, content creators, and account managers switch contexts dozens of times per day — and without precise time tracking, those fragmented hours are the first revenue to disappear from your bottom line. Media relations work is inherently unpredictable — a pitch session might take 15 minutes or spiral into a two-hour back-and-forth with an editor. Crisis response can consume an entire team for days. AgencyPro handles this variability by letting your publicists and account managers start timers on the fly, tag activities by type (media outreach, content drafting, event coordination, crisis response), and switch between client accounts without losing a minute of tracked effort. PR retainers often under-represent the actual effort your team invests, particularly during media-intensive periods or crisis situations. The time spent building journalist relationships, monitoring coverage, and preparing briefing documents tends to go unrecorded because it happens in small increments throughout the day. AgencyPro aggregates these fragments into a complete view of retainer utilization, helping you renegotiate contracts backed by real data rather than guesswork.