Invoicing Software for PR Agencies
PR agencies handle diverse billing: monthly retainer fees for ongoing reputation management, per-project fees for press releases and media campaigns, and event-based billing for launches and press conferences. AgencyPro automates PR invoicing by tracking media outreach, press release distribution, and event coordination separately, creating invoices that clearly show what clients pay for earned media results versus ongoing PR strategy.
Invoicing Built for PR Agencies
Why PR Agencies Need Better Invoicing
Public relations firms managing media outreach, crisis communications, and brand reputation.
Separating monthly PR retainer billing from one-off projects like press releases, media campaigns, or crisis communications
Tracking billable hours spent on media research, pitch writing, and journalist relationship building that clients want to see detailed
Billing for press release distribution and media monitoring services separately from strategy and outreach work
Managing event-based PR invoicing (product launches, press conferences) while also handling ongoing retainer work
How AgencyPro Solves Invoicing for PR Agencies
Professional invoicing with time-to-invoice automation, multiple payment gateways, and branded invoice delivery.
Handles both monthly PR retainer invoices and one-off project billing for press releases, campaigns, and events in the same system
Tracks media outreach, pitch writing, and journalist relationship building as separate billable categories for transparent client billing
Separates distribution and monitoring costs from strategy work in invoice line items, showing clients where PR budget goes
Creates detailed invoices that demonstrate ongoing PR value through earned media placements and relationship building activities
Key Benefits for PR Agencies
Eliminate Revenue Leakage
Every billable hour and deliverable is automatically captured and converted into invoice line items. No more missed charges from manual invoice creation or forgotten project expenses.
Accelerate Cash Flow
Automated payment reminders, online payment options, and branded invoice delivery reduce the average time from invoice creation to payment receipt.
Professional Client Communication
Branded invoices with detailed breakdowns of work performed build client trust and reduce billing disputes. Clients see exactly what they are paying for.
Reduce Administrative Overhead
What used to take hours of manual invoice creation, data entry, and follow-up now happens automatically from your tracked project work and retainer agreements.
How It Works
Track PR work by activity type
Team members log time spent on media research, pitch writing, journalist outreach, press releases, and event coordination, with each category billable at different rates
Generate retainer and project invoices
Create recurring monthly invoices for PR retainers that include tracked strategy and outreach hours, plus separate invoices for press releases, media campaigns, or events
Send detailed PR activity invoices
Deliver invoices that show media pitches sent, press releases distributed, events coordinated, and ongoing strategy work, demonstrating PR value and earned media efforts
Frequently Asked Questions
How does AgencyPro separate monthly PR retainers from one-off project work?
AgencyPro supports both recurring retainer invoices and project-based billing. Set up monthly retainer invoices that automatically include tracked PR strategy, media outreach, and ongoing reputation management hours. Then create separate project invoices for one-off work like press releases, product launches, media campaigns, or crisis communications. Clients see clear separation between monthly PR services and additional project work, avoiding confusion about what's included in retainers versus extra services.
Can I track and bill for media pitches and journalist outreach separately?
Yes, AgencyPro lets you categorize PR work by activity type. Track media research, pitch writing, journalist outreach, and relationship building as separate billable categories, then include them as distinct line items in invoices. This detailed billing shows clients the ongoing effort behind earned media placements and helps justify PR retainer value, demonstrating that media relationships and consistent outreach drive PR results.
How do I invoice for press release distribution and media monitoring services?
AgencyPro supports line items beyond time-based billing, so you can add press release distribution costs, media monitoring subscriptions, and wire service fees as separate invoice line items. These can be marked as pass-through costs or include markup, giving you flexibility to bill distribution and monitoring services separately from strategy and outreach work. This separation helps clients understand what they pay for distribution channels versus PR strategy and execution.
What if clients want to see which media outlets were pitched or which placements were secured?
AgencyPro invoices support detailed descriptions and notes. When creating invoices from tracked PR work, you can add notes specifying which media outlets were pitched, which journalists were contacted, which press releases were distributed, or which placements were secured. This level of detail helps clients understand ongoing PR efforts and justifies retainer value, showing that consistent media outreach and relationship building drives earned media results.
Invoicing for Other Industries
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More AgencyPro Solutions for PR Agencies
Time Tracking Software for PR Agencies
Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.
Client Portal for PR Agencies
Branded client-facing portal for project updates, file sharing, approvals, and transparent communication.
Project Management Software for PR Agencies
Agency-focused project management with task boards, deadlines, team assignments, and client collaboration.
CRM Software for PR Agencies
Client relationship management built for service businesses with deal pipeline, contact management, and client lifecycle tracking.
Reporting & Analytics Software for PR Agencies
Real-time dashboards and automated reports covering revenue, profitability, utilization, and project performance.
Recurring Billing Software for PR Agencies
Automated subscription and retainer billing with payment processing, dunning management, and revenue recognition.
Automate PR agency invoicing
Join PR agencies using AgencyPro to streamline invoicing from tracked PR work. See how detailed billing improves client relationships and demonstrates PR value.