Time Tracking for Real Estate Agencies

Time Tracking Software for Real Estate Agencies

Real estate agencies handle property showings, client meetings, marketing, and transaction management that requires careful time tracking across multiple listings and clients. Professional time tracking helps real estate agencies bill accurately for property management, marketing, and transaction services while maintaining profitability on real estate projects.

39%
More billable hours captured
27%
Better property profitability visibility
87%
Client satisfaction with billing transparency

Time Tracking Built for Real Estate Agencies

Real estate agencies face unique challenges around time tracking accuracy and billable hour capture that generic tools cannot address. With commission-based with marketing service fees, your team of agents, marketing coordinators, photographers, and transaction managers needs a time tracking system that understands managing marketing campaigns, property listings, and transaction timelines across dozens of active listings. AgencyPro's time tracking capabilities are designed specifically for service businesses like yours. Rather than forcing you to adapt enterprise software or cobble together freelancer tools, AgencyPro streamlines the process of logging hours accurately across clients and projects in a way that matches how real estate agencies actually operate. Tracking billable hours per project, Monitoring retainer utilization, Generating timesheet reports, Analyzing team productivity — all connected to your client projects and team workflows. The impact of poor time tracking and ensuring all billable work is captured compounds quickly for real estate agencies. When lost billable hours and inaccurate project costing become the norm, it affects not just your bottom line but your client relationships and team morale. Key metrics like billable utilization rate, time capture accuracy, cost per project hour determine whether your agency thrives or merely survives. AgencyPro gives you the visibility and automation to optimize these metrics and build a more profitable, scalable operation.

Why Real Estate Agencies Need Better Time Tracking

Real estate brokerages and marketing firms managing listings, client relationships, and property marketing.

Tracking time spent on property showings, open houses, and client meetings

Measuring hours for property marketing, photography coordination, and listing management

Capturing time for transaction management, contract preparation, and closing coordination

Documenting hours spent on different real estate activities for accurate billing

How AgencyPro Solves Time Tracking for Real Estate Agencies

Smart time tracking with project-level timers, billable/non-billable categorization, and team timesheets.

Track time by real estate activity type (showings, marketing, transactions, management) for detailed billing

Monitor time spent per property and client to optimize pricing and identify high-maintenance accounts

Categorize time by activity (showings, marketing, transactions, admin) for accurate service pricing

Generate reports showing time allocation across properties and clients for profitability insights

Key Benefits for Real Estate Agencies

Capture Every Billable Hour

Multiple tracking methods — timers, manual entry, and weekly timesheets — ensure no billable work goes unrecorded. Integration with project tasks means time is always allocated correctly.

Real-Time Retainer Visibility

Monitor how many retainer hours each client has used in real-time. Get alerts before clients exceed their allocations so you can manage scope and expectations proactively.

Accurate Project Costing

Understand the true cost of every project by tracking time at the task and phase level. Compare estimated hours versus actual to improve future project pricing and estimates.

Team Productivity Insights

See billable utilization rates per team member, identify capacity for new work, and understand how time is distributed across clients and project types.

How It Works

1

Track Real Estate Activities

Start timers for property showings, marketing work, transaction management, or client meetings with automatic property and client categorization.

2

Monitor Property Time

Associate time entries with specific properties, listings, or transactions to track work progress and billing.

3

Bill and Report

Export time data to invoices showing exactly what real estate work was performed, with detailed breakdowns by activity type and property.

Frequently Asked Questions

How do we track time for property showings and open houses?

Use mobile apps to track time during property showings and open houses, with the ability to log time even when traveling between properties. Showing time can be tracked separately from office-based work, and the system allows you to see time spent per property. Many real estate agencies bill showing time at different rates or include a set number of showings in management packages.

Can we track time separately for property management vs sales vs marketing?

Yes, you can create separate time categories for property management (maintenance coordination, tenant relations, inspections), sales (showings, negotiations, closings), and marketing (photography, listing creation, advertising). Each activity has different time requirements and may be billed at different rates. Tracking this time separately helps you understand the true cost of comprehensive real estate services.

How do we handle time tracking for real estate transactions that span weeks or months?

Create transaction-based time entries that can span extended periods, with the ability to track time for each transaction phase (listing, showing, negotiation, closing). The system aggregates all time spent on a transaction, ensuring all real estate hours are captured and billed correctly, even for long-term transactions.

What about tracking time for property marketing and photography coordination?

Track all marketing-related time separately from property management work. This includes time spent coordinating photography, creating listings, managing advertising, and staging properties. The system allows you to see time spent on marketing versus management, helping you understand the true cost of comprehensive property services and price marketing packages appropriately.

Track Real Estate Time Accurately

Ensure every hour of real estate work is properly tracked and billed. Improve your real estate agency's profitability with accurate time tracking.