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Bonsai Alternative for PR Agencies
PR agencies manage ongoing client retainers with a constant stream of media outreach, press releases, event coordination, and crisis communications — often across multiple clients simultaneously. Bonsai's freelancer-oriented design has no concept of the always-on, relationship-driven workflows that define PR work. There are no recurring deliverable systems, no way to coordinate across account teams, and no retainer management tools. AgencyPro gives PR agencies the operational backbone to manage clients, teams, and campaigns professionally.
If you're a PR agency looking for an alternative to Bonsai, you're not alone. Many PR teams switch when they outgrow Bonsai's capabilities — particularly around built for solo freelancers, not agency teams. AgencyPro is purpose-built for agencies like yours, combining project management, client portals, and billing into one platform.
Why PR Agencies Struggle with Bonsai
Bonsai has no recurring deliverable management — PR agencies manually recreate monthly media outreach plans, reporting tasks, and pitch schedules every cycle
Account team coordination is impossible in Bonsai when an account manager, media relations specialist, and content writer collaborate on a single client
No retainer utilization tracking means PR agencies can't demonstrate the value of monthly retainers to clients with concrete deliverable data
Bonsai offers no client-facing visibility into ongoing PR activities, placements secured, or campaign progress throughout the month
Why PR Agencies Switch to AgencyPro
PR Retainer Operations
PR retainers involve monthly deliverable cycles — media lists, pitch outreach, press releases, coverage reports. AgencyPro automates these recurring workflows so your team focuses on media relationships, not recreating task lists. Track deliverable completion against retainer scope to demonstrate value at every monthly review.
Account Team Coordination
PR clients are typically managed by an account team — an account manager for client communication, a media relations specialist for outreach, and a content creator for press materials. AgencyPro lets you build and manage account teams with clear role assignments and collaborative workflows that Bonsai's solo-user design makes impossible.
Campaign & Event Management
PR campaigns and events have complex timelines with hard deadlines — media pre-briefs, embargo dates, event logistics, post-event follow-up. AgencyPro's structured project management with dependencies and milestones ensures nothing falls through the cracks, replacing Bonsai's inadequate flat task lists.
Client Activity Reporting
PR clients want visibility into what you're doing for them each month. AgencyPro's client portal shows ongoing activities, completed deliverables, and campaign progress — giving clients real-time visibility instead of waiting for a monthly report email that Bonsai forces you to prepare manually.
AgencyPro vs Bonsai: Key Feature Comparison
Recurring PR Workflows
Automated monthly deliverable generation for media outreach, press release schedules, coverage monitoring, and reporting cycles.
Account Team Management
Build client account teams with defined roles, shared visibility, and collaborative task management across team members.
Campaign Timeline Management
Structured campaign plans with milestones, dependencies, and deadline tracking for product launches, events, and PR pushes.
Retainer Value Tracking
Track deliverables completed, hours invested, and outcomes achieved against retainer scope for transparent client reporting.
Client Activity Portal
Branded portal showing clients real-time PR activity, completed deliverables, and campaign progress throughout the month.
Multi-Client Dashboards
Agency-wide view of all client retainers, upcoming deadlines, team allocation, and deliverable status across the portfolio.
Key Features for PR Agencies
Recurring PR Workflows
Automated monthly deliverable generation for media outreach, press release schedules, coverage monitoring, and reporting cycles.
Account Team Management
Build client account teams with defined roles, shared visibility, and collaborative task management across team members.
Campaign Timeline Management
Structured campaign plans with milestones, dependencies, and deadline tracking for product launches, events, and PR pushes.
Retainer Value Tracking
Track deliverables completed, hours invested, and outcomes achieved against retainer scope for transparent client reporting.
Client Activity Portal
Branded portal showing clients real-time PR activity, completed deliverables, and campaign progress throughout the month.
Multi-Client Dashboards
Agency-wide view of all client retainers, upcoming deadlines, team allocation, and deliverable status across the portfolio.
Frequently Asked Questions
Can AgencyPro track PR deliverables against retainer scope?
Yes. Define your retainer deliverables — number of press releases, media pitches, coverage reports, social posts — and AgencyPro tracks completion against scope each month. This creates a clear record of value delivered that strengthens client relationships and justifies retainer renewals.
How does AgencyPro handle crisis communications?
When a crisis hits, you can create an urgent project with rapid-response task assignment, real-time team coordination, and accelerated timelines. AgencyPro's notification system ensures the right team members are mobilized immediately, and the client portal keeps clients informed — capabilities Bonsai simply doesn't offer.
We manage 15 PR clients on retainer — is Bonsai really too limited?
At 15 clients with ongoing retainers and a team managing them, Bonsai's limitations are significant. You need cross-client dashboards, team utilization visibility, retainer health monitoring, and recurring workflow automation. These are operational necessities at your scale that Bonsai was not designed to provide.
Can our PR clients see campaign progress without us sending reports?
Through AgencyPro's client portal, clients can log in anytime to see active campaigns, completed deliverables, and upcoming milestones. This real-time transparency reduces status-update meetings and builds trust — something Bonsai cannot offer since it has no client-facing dashboard.
Switching from Bonsai Is Easier Than You Think
Switching from Bonsai to AgencyPro is straightforward. Our team helps migrate your projects, client data, and workflows so nothing falls through the cracks. Most PR teams are fully operational within a week.
Bonsai Alternatives for Other Industries
Other Alternatives for PR Agencies
Learn more about AgencyPro for PR Agencies
View the PR Agencies use case page →Give Your PR Agency a Real Operations Platform
Replace Bonsai's freelancer tools with AgencyPro's retainer management, team coordination, and client reporting built for PR agencies.