SPP.co Alternative for PR Agencies
PR agencies manage ongoing client retainers with a continuous stream of media outreach, press releases, event coordination, and crisis communications. SPP.co's fixed-price package model treats PR like a product you order once — but PR is an always-on, relationship-driven service that defies productization. SPP has no retainer management, no recurring task automation, no account team coordination, and no way for clients to see ongoing PR activities. When your work is continuous and your billing is monthly, an order-based platform is the wrong foundation. AgencyPro provides the retainer operations, team management, and client transparency that PR agencies need.
If you're a PR agency looking for an alternative to SPP.co, you're not alone. Many PR teams switch when they outgrow SPP's capabilities — particularly around designed only for productized services, not custom projects. AgencyPro is purpose-built for agencies like yours, combining project management, client portals, and billing into one platform.
Why PR Agencies Struggle with SPP.co
SPP's order model cannot represent ongoing PR retainers — each month's work would need to be a new "order," creating a fragmented, transactional record of what should be a continuous relationship
No recurring task automation means monthly media outreach plans, press release schedules, and reporting deliverables must be created from scratch each cycle outside of SPP
SPP has no team management, so coordinating an account manager, media relations specialist, and content writer on a single client is entirely unstructured
No time tracking makes it impossible to demonstrate retainer value to clients with data on hours invested, deliverables completed, and activities performed each month
Why PR Agencies Switch to AgencyPro
PR Retainer Operations
PR retainers involve monthly deliverable cycles — media lists, pitch outreach, press releases, coverage reports. AgencyPro automates these recurring workflows so your team focuses on relationships, not recreating task lists. Track deliverable completion against retainer scope to demonstrate value at every monthly review — operational capabilities SPP's order-based system was never designed to support.
Account Team Coordination
PR clients are managed by account teams — an account manager for client communication, a media specialist for outreach, a content creator for press materials. AgencyPro lets you build and manage account teams with role assignments, shared visibility, and collaborative workflows. SPP has no concept of teams, roles, or collaborative work coordination.
Campaign & Crisis Management
PR campaigns have hard deadlines — embargo dates, launch timelines, event logistics. Crisis communications require rapid-response coordination. AgencyPro's project management with dependencies, milestones, and notification systems handles both planned campaigns and urgent responses. SPP's order queue cannot model timeline-driven work with inter-task dependencies.
Client Activity Transparency
PR clients want ongoing visibility into what you're doing for them. AgencyPro's client portal shows real-time PR activities, completed deliverables, and campaign progress — building trust through transparency. SPP's portal only shows order status (pending, delivered), which tells a retainer client nothing about the ongoing value you're providing each month.
AgencyPro vs SPP.co: Key Feature Comparison
Recurring PR Workflows
Automated monthly deliverable generation for media outreach, press release schedules, coverage monitoring, and reporting cycles.
Account Team Management
Build client account teams with defined roles, shared visibility, and collaborative task management across team members.
Campaign Timeline Management
Structured campaign plans with milestones, dependencies, and deadline tracking for product launches, events, and PR pushes.
Retainer Value Tracking
Track deliverables completed, hours invested, and outcomes achieved against retainer scope for transparent client reporting.
Client Activity Portal
Branded portal showing clients real-time PR activity, completed deliverables, and campaign progress throughout the month.
Multi-Client Dashboards
Agency-wide view of all client retainers, upcoming deadlines, team allocation, and deliverable status across the portfolio.
Key Features for PR Agencies
Recurring PR Workflows
Automated monthly deliverable generation for media outreach, press release schedules, coverage monitoring, and reporting cycles.
Account Team Management
Build client account teams with defined roles, shared visibility, and collaborative task management across team members.
Campaign Timeline Management
Structured campaign plans with milestones, dependencies, and deadline tracking for product launches, events, and PR pushes.
Retainer Value Tracking
Track deliverables completed, hours invested, and outcomes achieved against retainer scope for transparent client reporting.
Client Activity Portal
Branded portal showing clients real-time PR activity, completed deliverables, and campaign progress throughout the month.
Multi-Client Dashboards
Agency-wide view of all client retainers, upcoming deadlines, team allocation, and deliverable status across the portfolio.
Frequently Asked Questions
Can AgencyPro track PR deliverables against retainer scope?
Yes. Define your retainer deliverables — number of press releases, media pitches, coverage reports — and AgencyPro tracks completion against scope each month. This creates a concrete record of value delivered that strengthens client relationships and justifies retainer renewals. SPP has no concept of tracking ongoing deliverables against an agreement.
How does AgencyPro handle crisis communications?
Create an urgent project with rapid-response task assignment, real-time team coordination, and accelerated timelines. AgencyPro's notification system mobilizes the right team members immediately, and the client portal keeps clients informed. SPP's order queue — designed for processing standard packages — cannot support the speed and coordination crisis PR demands.
We use SPP to sell PR audit packages — can we keep offering those in AgencyPro?
Absolutely. AgencyPro supports fixed-price projects for one-off services like PR audits or media strategy workshops alongside ongoing retainer management. You can serve both engagement types in one system, rather than SPP which locks every client interaction into the productized order format.
Our PR clients want to see what we're doing each month — does AgencyPro help with that?
AgencyPro's client portal gives PR clients real-time visibility into ongoing activities, completed deliverables, and upcoming milestones. Clients can log in anytime instead of waiting for a monthly report. This transparency reduces status meetings and builds trust — a major improvement over SPP's order-status-only portal.
Switching from SPP.co Is Easier Than You Think
Switching from SPP.co to AgencyPro is straightforward. Our team helps migrate your projects, client data, and workflows so nothing falls through the cracks. Most PR teams are fully operational within a week.
SPP.co Alternatives for Other Industries
Other Alternatives for PR Agencies
Learn more about AgencyPro for PR Agencies
View the PR Agencies use case page →PR Retainers Need Retainer Operations
Replace SPP.co's order-based model with AgencyPro's retainer management, team coordination, and client reporting built for PR agencies.