GoHighLevel Alternative for PR Agencies
GoHighLevel's email automation and reputation management features overlap slightly with PR work, which is why some PR agencies adopted it. But GHL can't manage media outreach campaigns, track press deliverables, coordinate PR teams across concurrent client engagements, or provide clients with campaign progress dashboards. Your PR agency needs real campaign management, content approval workflows for press materials, and retainer billing tied to actual media relations work — all of which AgencyPro provides.
If you're a PR agency looking for an alternative to GoHighLevel, you're not alone. Many PR teams switch when they outgrow GHL's capabilities — particularly around no real project management or task tracking. AgencyPro is purpose-built for agencies like yours, combining project management, client portals, and billing into one platform.
Why PR Agencies Struggle with GoHighLevel
GoHighLevel's email tools send marketing blasts, not targeted media pitches — and there's no way to track outreach status, follow-ups, or placement results within the platform
PR campaign deliverables (press releases, media kits, bylined articles, event plans) can't be managed as structured projects in GHL because it has no task management or deadline tracking
Client reporting in GHL shows reputation scores and review counts, not the campaign-level visibility PR clients need: pitches sent, coverage secured, events coordinated, and retainer hours used
GHL's learning curve is punishing for PR professionals who need to manage 10+ client campaigns — they waste hours navigating funnels, automations, and features irrelevant to media relations
Why PR Agencies Switch to AgencyPro
PR Campaign Structure
Organize PR work by client and campaign type — media outreach, press events, crisis communications, thought leadership, product launches. Each campaign has its own deliverable schedule, task assignments, and milestones. GHL can automate email sequences, but it can't structure or track the complex, multi-touch PR campaigns your team executes.
Press Material Approval Workflows
Route press releases, media statements, bylined articles, and talking points to clients for review and formal approval before distribution. Clients access materials through their branded portal, leave feedback, and approve with clear timestamps. GHL has no content approval workflow — press materials get approved through risky email chains.
Client Campaign Dashboards
Each PR client gets a branded portal showing active campaign status, completed deliverables, pending approvals, and retainer usage. Clients see the work your team is doing without you spending hours building PowerPoint updates. GHL client dashboards show automated marketing metrics, not PR campaign progress.
PR Retainer Billing
Track hours across media relations, content creation, event coordination, and crisis management per client. Generate monthly retainer invoices with itemized breakdowns showing exactly where effort was invested. GHL's payment tools handle product sales and subscriptions — not professional services retainer billing with detailed hour tracking.
AgencyPro vs GoHighLevel: Key Feature Comparison
PR Campaign Management
Organize campaigns by client with structured workflows for media outreach, content production, event coordination, and crisis response. Track deliverables and deadlines across all active campaigns.
Content Approval Workflows
Route press releases, statements, and media materials to clients for structured review and formal approval. Every approval is timestamped and logged for compliance and audit trail purposes.
Client Campaign Portal
Branded dashboards where clients view campaign progress, pending approvals, completed deliverables, and retainer utilization without seeing your internal team workflows.
Retainer Management
Track hours and deliverables against monthly PR retainers with visual utilization dashboards. Identify profitable engagements and flag accounts that need scope adjustments.
Team Workload Visibility
See which PR specialists, writers, and account managers are available across concurrent campaigns. Assign work based on actual capacity and prevent burnout during high-volume periods.
Integrated Invoicing
Generate monthly retainer invoices with detailed breakdowns of hours by campaign type. Bill for additional work like crisis response or product launches as separate line items.
Key Features for PR Agencies
PR Campaign Management
Organize campaigns by client with structured workflows for media outreach, content production, event coordination, and crisis response. Track deliverables and deadlines across all active campaigns.
Content Approval Workflows
Route press releases, statements, and media materials to clients for structured review and formal approval. Every approval is timestamped and logged for compliance and audit trail purposes.
Client Campaign Portal
Branded dashboards where clients view campaign progress, pending approvals, completed deliverables, and retainer utilization without seeing your internal team workflows.
Retainer Management
Track hours and deliverables against monthly PR retainers with visual utilization dashboards. Identify profitable engagements and flag accounts that need scope adjustments.
Team Workload Visibility
See which PR specialists, writers, and account managers are available across concurrent campaigns. Assign work based on actual capacity and prevent burnout during high-volume periods.
Integrated Invoicing
Generate monthly retainer invoices with detailed breakdowns of hours by campaign type. Bill for additional work like crisis response or product launches as separate line items.
Frequently Asked Questions
Can I still use GHL for reputation management if I switch to AgencyPro?
Yes. GoHighLevel's reputation management and review generation tools serve a specific function that many PR agencies offer clients. AgencyPro handles your agency operations — project management, team coordination, client communication, and billing. You can run GHL's reputation tools for clients while managing the work itself in AgencyPro.
How does AgencyPro handle PR client reporting differently than GHL?
GHL shows automated marketing metrics like review scores and email stats. AgencyPro shows what your PR team actually delivered — press releases distributed, media placements tracked, events coordinated, and retainer hours used. Clients see a work-focused dashboard through their branded portal instead of a marketing analytics dashboard.
Does AgencyPro support different PR campaign types?
Yes. Create templates for media outreach, product launches, crisis communications, event publicity, thought leadership programs, and any other campaign type your agency runs. Each template has pre-defined tasks, milestones, and approval checkpoints specific to that campaign type.
How does retainer billing work for PR agencies in AgencyPro?
Define monthly retainer terms per PR client — by hours, deliverables, or a fixed fee. Track team time across media relations, content creation, event management, and advisory work. Generate monthly invoices automatically with itemized breakdowns showing exactly how retainer investment was allocated across campaign activities.
Switching from GoHighLevel Is Easier Than You Think
Switching from GoHighLevel to AgencyPro is straightforward. Our team helps migrate your projects, client data, and workflows so nothing falls through the cracks. Most PR teams are fully operational within a week.
GoHighLevel Alternatives for Other Industries
Other Alternatives for PR Agencies
Learn more about AgencyPro for PR Agencies
View the PR Agencies use case page →PR Agencies Need Campaign Management, Not Marketing Automation
Replace GoHighLevel with AgencyPro's PR campaign tracking, client dashboards, press approval workflows, and retainer billing designed for media relations agencies.