Reporting for E-Commerce Agencies

Reporting & Analytics Software for E-Commerce Agencies

E-commerce agencies need to track project profitability and development costs while demonstrating store value to clients. Our reporting software provides dashboards showing project profitability, development time costs, team utilization, and revenue forecasts. Generate client reports automatically and make data-driven decisions about pricing, resource allocation, and project selection.

76%
Less time on reporting
41%
Higher e-commerce margins
44%
Better pricing decisions

Reporting Built for E-Commerce Agencies

Ecommerce agencies face unique reporting challenges when trying to understand business health and make data-driven decisions that generic tools cannot address. With project-based builds plus monthly optimization retainers, your team of developers, UX designers, CRO specialists, and marketing managers needs a reporting system that understands managing both technical e-commerce platform work and ongoing marketing optimization across client stores. AgencyPro's reporting capabilities are designed specifically for service businesses like yours. Rather than forcing you to adapt enterprise software or cobble together freelancer tools, AgencyPro streamlines the collection, analysis, and visualization of agency performance data in a way that matches how ecommerce agencies actually operate. Generating financial reports, Analyzing team productivity, Monitoring client health, Tracking business KPIs — all connected to your client projects and team workflows. The impact of poor business health visibility and making data-driven decisions compounds quickly for ecommerce agencies. When your team is flying blind without actionable metrics to guide growth decisions, it affects not just your bottom line but your client relationships and team morale. Key metrics like revenue per employee, project margins, client retention rate determine whether your agency thrives or merely survives. AgencyPro gives you the visibility and automation to optimize these metrics and build a more profitable, scalable operation.

Why E-Commerce Agencies Need Better Reporting

Agencies building and managing online stores, marketplaces, and digital commerce solutions.

E-commerce project profitability is unclear when development time and project revenue aren't tracked together

Development costs across multiple e-commerce projects are invisible, making pricing decisions difficult

Team utilization across e-commerce development is invisible, making capacity planning difficult

Revenue forecasting is inaccurate without visibility into active e-commerce projects and pipeline opportunities

How AgencyPro Solves Reporting for E-Commerce Agencies

Real-time dashboards and automated reports covering revenue, profitability, utilization, and project performance.

Track e-commerce project profitability by comparing project revenue to development time and costs across all active projects

Monitor development time costs by phase (design, development, integration) to identify cost drivers and optimize pricing

Monitor team utilization rates to identify capacity, balance e-commerce workloads, and optimize resource allocation

Forecast revenue accurately by tracking active e-commerce project values, pipeline opportunities, and completion probabilities

Key Benefits for E-Commerce Agencies

See Your True Profitability

Understand margins at the project, client, and service-type level. Stop guessing which work is profitable and start making pricing and staffing decisions based on real data.

Monitor Team Performance

Track utilization rates, billable hours, and productivity trends across your team. Identify when to hire, who needs support, and where training investments will pay off.

Client Health Dashboard

See retainer utilization, satisfaction indicators, and revenue trends per client. Catch at-risk accounts before they churn and identify expansion opportunities.

Data-Driven Growth Planning

Revenue forecasting, pipeline analytics, and capacity planning dashboards give you the visibility needed to set realistic growth targets and execute on them.

How It Works

1

Time & Cost Tracking

Automatically collect development time, project costs, and revenue data from integrated time tracking and invoicing

2

Dashboard Analysis

View real-time dashboards showing project profitability, development costs by phase, utilization, and revenue forecasts

3

Client Reporting

Generate and share automated e-commerce reports with project milestones, store performance, and satisfaction metrics

Frequently Asked Questions

How does reporting help with e-commerce project profitability?

Reporting software combines e-commerce project revenue with time tracking and development costs to show true profitability. You can see which e-commerce projects are profitable, which are breaking even, and which are losing money. This helps you identify profitable project types, adjust pricing, and make data-driven decisions about which projects to take on. Profitability reports show margins by project, client, and development phase.

Can you track development costs by phase?

Yes, you can track development costs separately for design, development, and integration phases. This helps you identify which phases are driving costs and optimize pricing accordingly. You can see cost trends over time and compare costs across different project types. This helps you estimate future projects more accurately and control development budgets.

How does this help with team utilization?

Utilization reports show how much time each developer spends on billable e-commerce work versus non-billable activities. You can see which developers are overloaded, which have capacity, and identify utilization trends over time. This helps you balance e-commerce workloads, prevent burnout, and optimize resource allocation across projects. Target utilization rates help you plan hiring and capacity.

What about revenue forecasting for e-commerce agencies?

Revenue reports combine active e-commerce project values with pipeline opportunities and completion probabilities to forecast future revenue. You can see revenue projections for the next quarter or year based on active projects, expected completions, and pipeline conversion rates. This helps you plan resources, set goals, and make strategic decisions about e-commerce business growth.

Improve E-Commerce Profitability

Stop guessing about project profitability. See how reporting software helps e-commerce agencies track margins and optimize pricing.